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New business models and value propositions

New business models and value propositions. New ways of seeing value. Why “ newspapers ”. Paid to free Evening Standard Young eats old The Independent Impact advertising pricing De Persgroep Game market, sports bars EB, SPH. Paywalls. Why “ newspapers ”.

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New business models and value propositions

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  1. New business models and value propositions

  2. New ways of seeing value Why “newspapers” Paid to free Evening Standard Young eats old The Independent Impact advertising pricing De Persgroep Game market, sports bars EB, SPH

  3. Paywalls Why “newspapers” Changed debate: right vs. wrong Perceived scarcity, building cross-media value Thousands paying vs. millions viewing What fits business model, culture Guardian Metered model = wide adoption FT, New York Times Leverage eyeballs to transactional model Ringier, APN

  4. DAILY MIRROR | U.K. Football community English Premier League site Doubled engagement in niche 2,000,000uniques monthly Revenue: memorabilia, t-shirts, fantasy football, books

  5. AFTONBLADET | SWEDEN Weight loss club Weight: 200,000+ members @ €10 per month Results: Profit margins of 50% Key: No. 1, 1st-to-market, best

  6. Paid to free EVENING STANDARD | U.K. Beloved, local, London Long circulation decline 2 free P.M. dailies close Convert: 200K to 700K Profitability in 2012

  7. Young eats old THE INDEPENDENT | U.K. Clever, creative, declining “i” at 20% of cover price Packaged, miniaturized content “i” soars: 271,648 Cannibalizes by 3,000-5,000

  8. THE NEW PAPER | SINGAPORE Newspaper-branded sports bar Partners with bar owner, no-cost Football-crazed young readers Bait for subscription campaigns Advertisers jump on board

  9. SCHIBSTED | SWEDEN News audiences as lead generators Owns 16 assets nationally 2 newspapers “good enough” Traffic aggregation, e-commerce Blocketclassifieds, Hittasearch Digital company owns newspapers

  10. This presentation Breaking through newspaper culture Re-thinking what we are marketing New business models and value What’s next for news industry? Why “newspapers”

  11. What’s next?

  12. What’s next? Opportunities in print New product development strategy Core competencies Learning rulebook for digital advertising Preparing for smartphone boom

  13. WHAT’S NEXT? Future of print Will decline as mass-market vehicle Gradual reduction in frequency Gradual reduction in pages + format How to preserve print for mass market? How much to find new opportunities?

  14. What’s next? Opportunities in print New product development strategy Core competencies Learning rulebook for digital advertising Preparing for smartphone boom

  15. WHAT’S NEXT? New product development How many in pipeline at once? 1 big initiative or many small ones? Time frame for success (print vs. digital)? Role of editorial? Loud vs. soft launches?

  16. What’s next? Opportunities in print New product development strategy Core competencies Learning rulebook for digital advertising Preparing for smartphone boom

  17. WHAT’S NEXT? Core competencies Companies that invent new markets, shift consumer choice Competencies engine for new business development Competencies spawn unanticipated products

  18. WHAT’S NEXT? Competencies determine products Journalism Story generation Storytelling Communication

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