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Prentice Hall PoliticalScience Interactive

Prentice Hall PoliticalScience Interactive. Thomas R. Dye Politics in America Chapter 8 Campaigns and Elections: Deciding Who Governs. Elections in a Democracy.

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Prentice Hall PoliticalScience Interactive

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  1. Prentice HallPoliticalScienceInteractive Thomas R. Dye Politics in America Chapter 8 Campaigns and Elections: Deciding Who Governs

  2. Elections in a Democracy Elections are more about choosing personnel than they are about directing the course of future policy. The focus is on the candidates more than the issues • Elections as mandates? • Retrospective Voting • Protection of Rights

  3. Power and Ambition Important personal qualities in a politician: • Communication skills • Professionalism • Careerism

  4. The Advantages of Incumbency Incumbents have a strong advantage when seeking reelection. • Name recognition • Campaign contributions • Resources of Office Incumbent Advantages in Fund Raising

  5. Campaign Strategies Selecting a theme Negative Campaigning Using focus groups and polling News management Paid advertising Seeking free airtime

  6. Dirty Politics Frames from Lyndon Johnson’s 1964 “Daisy Girl” Commercial

  7. How Much Does it Cost to Get Elected? The Growing Costs of Campaigns

  8. How Much Does it Cost to Get Elected? The Cost of Getting Elected to Congress

  9. How Much Does it Cost to Get Elected? Presidential Campaign Funding

  10. Raising Campaign Cash • Public money • Small donations • Large individual donors • Candidate self-financing

  11. What Do Contributors “Buy”? • Rarely is money given with an explicit quid pro quo • Contributions can, however, increase the chances of the contributor gaining • Access to policy makers • Government assistance

  12. All Time Big-Money Contributors

  13. Characteristics of Individual Political Contributors

  14. Regulating Campaign Finance • Limits on Contributions • Reporting • Federal funding of Presidential elections • Campaign finance reform Celebrity entertainers are a major source of campaign funding for Democratic Candidates

  15. Regulating Campaign Finance • Serious campaign finance reform began in the 1970s with the Federal Election Campaign Act (1971) • Buckley v. Valeo challenged the constitutionality of campaign finance limits • Now, politicians must get small amounts of money from many sources, with an exception for “soft” money

  16. Regulating Campaign Finance The Bipartisan Campaign Reform Act was passed and signed into law by President George W. Bush in February, 2002 Sen. John McCain, R-Ariz., Sen. Russ Feingold, D-Wisc., and Rep. Christopher Shays (R-Conn.)

  17. The Presidential Campaign: Typical Campaign Organization

  18. The Presidential Campaign Media Mentions The Decision to Run Primary Campaigns New Hampshire Primary Convention Showplace Front-End Strategy Big-State Strategy Front Loading

  19. The Presidential Campaign: The General Election Battle General Election Strategies • Targeting the swing states • Presidential debates

  20. The Voter Decides:How the States Voted

  21. How the States Voted Group Voting in Presidential Elections

  22. Candidate Image and Issue Voting Issues the Voters Cared about in 2004

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