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Residentiel & SME Market

Residentiel & SME Market. Entreprise et democratie ? Grégoire van Cutsem. Residentiel & SME Market. 1. Firms of Endearment. 1. Firms of Endearment. A Firm of Endearment

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Residentiel & SME Market

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  1. Residentiel & SME Market Entreprise et democratie ? Grégoire van Cutsem

  2. Residentiel & SME Market

  3. 1. Firms of Endearment

  4. 1. Firms of Endearment • AFirm of Endearment • is run in such a way that its stakeholders – customers, employees, suppliers, business partners, society and many investors – develop an emotional connection with it, an affectionate regard. • Stakeholder Relationship Management is therefore the most efficacious way to achieve sustained superior business performance in years to come and to develop a significant and lasting competitive advantage. • seeks to maximize its value to society as a whole, not just to their shareholders; • Companies are held accountable for their humanistic as well as their economic performance. • creates emotional value, experiential value, social value and of course, financial value. • Combines the emotive dimension with operational efficacy. • In fact, the emotive dimension is actually more revealing in drawing a company’s future performance.

  5. 1. Firms of Endearment It’s not the Share of Wallet; It’s the Share of Heart (that provides share of wallet) 5 major stakeholders: SPICE Society: local and broader communities as well as governments and other societal institutions, especially NGOs. Partners: upstream partners such as suppliers, horizontal partners, and downstream partners such as retailers. Investors: individual and institutional shareholders, lenders. They need assurance that the company has a viable long run plan for growth and continued profitability Customers: individual and organizational customers; current, future and past customers. They need a feeling of gaining superior value from your offering. Employees: current, future and past employees and their families. : They need to believe in their company’s mission, vision and values.

  6. 15 characteristics of highly profitable FoE’s 1. Firms of Endearment

  7. 15 characteristics of highly profitable FoE’s 1. Firms of Endearment

  8. 15 characteristics of highly profitable FoE’s 1. Firms of Endearment

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