The Hoover’s Advantage How Hoover’s can help you increase revenues, reduce costs, save time, and retire rich.

1. The Hoover’s AdvantageHow Hoover’s can help you increase revenues, reduce costs, save time, and retire rich. April 2007

2. With the pace of change and the sheer volume of information in today’s business world… ...you need Hoover’s more than ever.

3. FACT #1: Business in Flux In the next 60 minutes: • 41 new businesses will open their doors • 81 directorship (CEO, CFO, etc.) changes will occur • 11 companies will change their names • 58 business addresses will change • 246 business telephone numbers will change or be disconnected *D&B 2005 Business Information Resources You need a business information resource that can help you make better, faster decisions. Hoover’s provides you with a customized solution that offers high level, easy-to-read information as well as depth of insight and corporate linkage into companies and industries you find most relevant.

4. FACT #2: Increasing Competition In an increasingly competitive marketplace, more businesses than ever before are competing for new sales and new leads. You need a business information resource that can help you stay ahead of the competition. Hoover’s provides comprehensive coverage and powerful yet easy to use data mining tools that allow you to identify new customers in the marketplace.

5. FACT #3: Information Overload Information overload on the web takes a serious toll: • Time spent on information tasks UP 5 hours per week (from 8 to 13) • For information tasks, % of time spent gathering information UP from 44% in 2001 to 58% in 2005 compared to analyzing it • Individuals seeking information/ DOWN 25% insight themselves • *Outsell’s 2001 vs. 2005 Information Consumers study \ You need a business information resource that can improve your organization’s efficiency and effectiveness. Hoover’s produces accurate and relevant information that decreases the amount of time spent researching and provides business insight that helps your organization reach its goals.

6. Hoover’s, a D&B company, gives you a competitive edge with critical information on industries, companies, and the people who lead them • Over 23 million company records worldwide • Global leader in business intelligence • Proprietary analysis and search tools • Best-of-breed technology and continuous enhancements Hoover’s global customers include:

7. Hoover’s is the one-stop resource that helps your business: • Make Better, Faster Decisions • Maintain a Competitive Edge • Improve Efficiency and Effectiveness

8. Make Better, Faster Decisions Utilize proprietary analysis Gain the competitive edge with accurate business information Integrate business information into your CRM applications

9. Make Better, Faster Decisions Utilize proprietary analysis Gain the competitive edge with accurate business information • Hoover’s editorial team focuses solely on research and analysis to provide your organization with timely and accurate information. • Experts specialize in specific industries, resulting in clear, concise information and highly informed analysis. • The focus on research provides your organization with insight into emerging business and developing trends. Integrate business information into your CRM applications “The amount of information that resides on the Internet is the equivalent to upwards of 28 million books, making the internet one of the largest information repositories in the world.” - Online Computer Library Center (OCLC)

10. Make Better, Faster Decisions Utilize proprietary analysis Gain the competitive edge with accurate business information • Hoover’s provides accurate and timely information when you need it at the click of button. • Over 600,000 daily updates • Customized databases and saved searches for quick and easy access • Watch lists and automatic email alerts on the companies and industries that affect you • Editorial team resolves inconsistencies across multiple 3rd party data sources Integrate business information into your CRM applications “The average information worker spends 11 hours per workweek gathering information, up from 8 hours. – Outsell

11. Make Better, Faster Decisions Utilize proprietary analysis Gain the competitive edge with accurate business information • Hoover’s can be integrated with virtually any enterprise application. • Corporate intranets • CRMs/Contact Managers (e.g. Salesforce, ACT!, Siebel Systems, Goldmine) • Microsoft Office applications (e.g. Word, Excel, PowerPoint, Outlook) • Integration allows data to be accessed for business tasks. • Mail merges • Mailing labels Integrate business information into your CRM applications “Hoover’s is the top website designed to speed up your sales process.” – SellingPower.com

12. Maintain a Competitive Edge Find more qualified leads Gain better insights to close more deals Get more timely information about current and prospective customers

13. Competitive Edge Find more qualified leads Gain better insights to close more deals • Identify and profile best markets and prospects with Hoover’s award-winning, best-in-class solution. • Acquire new customers with easy-to-use list-building tools that target by over 40 search parameters • Use Family Tree to uncover new opportunities inside multi-divisional companies • Get key information about decision-makers including officer listings, board members, and links to biographies and affiliations • Benchmark prospects against your best customers Get more timely information about current and prospective customers Hoover’s awards include:

14. Competitive Edge Find more qualified leads Gain better insights to close more deals Identify specific customer needs and develop winning sales strategies. • Leverage comprehensive company records to fully understand your customers’ business strategy, products, and operations • Utilize proprietary analysis and pre-sales call resources • Build customizable, presentation-ready reports • Analyze prospects by key financials and performance ratios Get more timely information about current and prospective customers “The best place we know to do company research is still Hoover’s.” – Barron’s

15. Competitive Edge Find more qualified leads Gain better insights to close more deals Get the most up-to-date business information about current and prospective customers. • Access Hoover’s anywhere: • Online • Mobile (phone) • Downloadable data and documents • Customized CRM integration • Information based on Hoover’s unique taxonomy of more than 600 industries • Decision-maker information including company contacts, officer listings and board members Get more timely information about current and prospective customers

16. Consolidate information resources Implement enterprise wide Increase efficiency across your organization Improve Efficiency & Effectiveness

17. Efficient & Effectiveness Consolidate information resources Implement enterprise wide Increase efficiency across your organization • Hoover’s offers a one-stop resource by providing the breadth and depth of information you need. • Comprehensive coverage (23 million company records, 600 industries, and 29 million key executives) • Focused research and proprietary analysis to identify emerging business trends • Financials and key performance ratios • Powerful tools to search, sort, download, and integrate content “You simply cannot find more information on Corporate America in any other single source.” – Business Week

18. Efficient & Effectiveness Consolidate information resources Implement enterprise wide Increase efficiency across your organization • Hoover’s delivers value to a broad range of users. • Sales and Marketing Build prospect lists and research potential and existing customers • Business Development/Strategic Planning Evaluate potential markets and perform due diligence • Credit and Finance Evaluate and monitor financial stability • Recruitment & HR Identify candidates and research companies

19. Efficient & Effectiveness Consolidate information resources Implement enterprise wide Increase efficiency across your organization • Customize Hoover’s to meet your unique business needs and to get information about the companies that matter to you. • Tailor your search to a specific business need, including your choice of regions • US/Canada • Europe • Asia • Choose, define, then target a customized set of companies for which you require further depth of information

20. No other business information source comes close

21. Enterprise-wide Implementation

22. Hoover’s delivers positive ROI through improved efficiencies… • *Future Sight Consulting • ROI Study

23. …and improvement in sales effectiveness • *Miller Heiman Effectiveness Study

24. Start growing your business today • Hoover’s delivers a unique combination of up-to-date data, broad coverage, and comprehensive information that’s simple to use and easy to implement. • Implement Hoover’s enterprise-wide insight within 24-hours • Utilize on-going technical support and training • Risk-free trial and corporate discounts available • “Companies that use a business information resource grow 40%-50% faster than those that don’t.” • – Dun & Bradstreet

25. Let’s start putting Hoover’s to work for you.