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Future food channels Emerging formats for a new decade

Future food channels Emerging formats for a new decade. ‘The food business profitability network.’. Rob Ward. What have we done. ‘The food business profitability network.’. ...to our consumers?. ‘The food business profitability network.’. Is this the road you are on?.

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Future food channels Emerging formats for a new decade

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  1. Future food channelsEmerging formats for a new decade ‘The food business profitability network.’ Rob Ward

  2. What have we done... ‘The food business profitability network.’

  3. ...to our consumers? ‘The food business profitability network.’

  4. Is this the road you are on? ‘The food business profitability network.’

  5. Tectonic shifts in consumerism ‘The food business profitability network.’

  6. Social effects on retailing? • Failure in regulations • Lack of leadership • Lack of permanence • Shorted sight thinking • Tax payers are corporate stakeholders ‘The food business profitability network.’

  7. Failure in regulations ‘The food business profitability network.’

  8. Lack of leadership ‘The food business profitability network.’

  9. Lack of permanence ‘The food business profitability network.’

  10. Short sightedthinking ‘The food business profitability network.’

  11. Tax payers are corporate stakeholders ‘The food business profitability network.’

  12. Welcome to the Trust Virus ‘The food business profitability network.’

  13. ‘Problems cannot be solved by thinking within the framework in which they were created’ Albert Einstein ‘The food business profitability network.’

  14. Maslow’s hierarchy of needs ‘The food business profitability network.’

  15. The Chinese character for crisis also means opportunity ‘The food business profitability network.’

  16. Changing retailing formats? • Extraordinary or cheap? • Methods of communication • How you communicate value (and values) • Premium players talking value • Premium convenience • Small is going to BIG ‘The food business profitability network.’

  17. In retailing there are two ends to the rainbow. ‘The food business profitability network.’

  18. Cheapor extraordinary? ‘The food business profitability network.’

  19. New channels of communication? only discovered by listening to Twitter ‘The food business profitability network.’

  20. Consumers demanding transparency (toothpaste dissection - what’s really inside?) ‘The food business profitability network.’

  21. Visually communicating value: ‘The food business profitability network.’

  22. Even premium players in value ‘The food business profitability network.’

  23. Multi-nationals talking ‘Local’ ‘The food business profitability network.’

  24. Small is now BIG ‘The food business profitability network.’

  25. Simplicity in signage (and honesty) ‘The food business profitability network.’

  26. Fun retailing ‘The food business profitability network.’

  27. Feed your head ‘The food business profitability network.’

  28. We demand infinite choice (Make Your Own sandwiches, always unique) ‘The food business profitability network.’

  29. Inspirational retailing ‘The food business profitability network.’

  30. What are the Golden Opportunities for food retailers? In the future, extraordinary food retailers will be one of three types: ‘The food business profitability network.’

  31. Extraordinary retailing 1. Urban (or edge of urban) premium neighbourhood store If you fail to be clearly defined you will be right here, stuck in the middle! 2. City Market - multiple retailers in one city location 3. Destination food experience centre ‘The food business profitability network.’

  32. How to make all this stick? ‘The food business profitability network.’

  33. Durable living,Brands that last ‘The food business profitability network.’

  34. Communicate directly with your consumers, not just your customers. ‘The food business profitability network.’

  35. Become a listening brand: ‘The food business profitability network.’

  36. more... ‘The food business profitability network.’

  37. Remember, you don’t own the conservation. ‘The food business profitability network.’

  38. Summary: • Trust Virus: it’s spreading. • Big business, acting small. • Total transparency from producer to consumers (P2C). • Be extraordinary or cheap, but not both. • Protect your brand by listening to your consumers. • Get ready for the trade up. ‘The food business profitability network.’

  39. Rob Ward would like a Copy of this presentation? TEXT “FMN” plus “your email” to 61211 ‘The food business profitability network.’

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