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NATO PDD Activity

NATO PDD Activity. With special regard on PfP Trust Fund project. Zsolt Rabai, NATO HQ PDD Coordinator for the West Balkans. NATO PDD Activity. Concept – from Info & Press toward PDD PDD Larger target audience Not only sending info but working together Structure Media

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NATO PDD Activity

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  1. NATO PDD Activity With special regard on PfP Trust Fund project Zsolt Rabai, NATO HQ PDD Coordinator for the West Balkans

  2. NATO PDD Activity • Concept – from Info & Press toward PDD • PDD • Larger target audience • Not only sending info but working together • Structure • Media • Outreach & NATO (special targets) • Scientific cooperation • Publications

  3. NATO PDD Activity • Key players • Secretary General & Spokesman • Senior Officials & IO’s • Nations • Coordination of messages and activities!!! • Political leadership and engagement is needed!! • Does the management discuss communication needs when dealing with an issue?

  4. NATO PDD Activity • Core message • Press lines • Q&A • Fact sheet

  5. NATO PDD Activity • Continuous • Transforming but old perception • Image & political situation • Transatlantic link • Operations • Need of public support • Negative perception in the Islamic world • Events (e.g. Summit & transatlantic link etc.) • Projects (e.g. PfP Trust Fund etc.)

  6. PfP Trust Fund Communication • Highlights • Limited human and financial resources • Integrated into NATO’s main communication activities • Active participation of PASP is crucial • Regularity and timing • Budget

  7. PfP Trust Fund Communication • Public Opinion environment • Public opinion supports PfP membership but … • Public does not trust NATO and PfP • Destruction of land mines = becoming weaker = frustration

  8. PfP Trust Fund Communication • Core message • NATO cares about the Balkan security • NATO helps S&M create a trustful atmosphere

  9. PfP Trust Fund Communication • Internal Target Audience • NATO staff • National Delegations • CPE’s • Tools • Cascading information • Briefings • Briefing for the briefers • Direct mail

  10. PfP Trust Fund Communication • Target audience NATO countries • Journalists accredited in Brussels & in Belgrade • Opinion formers on the electronic address list • Parliamentarians /NAPA • Tools • Direct mail • Briefings • Conferences, seminars • Website • Visits on site

  11. PfP Trust Fund Communication • Target audience in S&M • Journalists • NGO & think tank leaders • Academics • MP’s • Senior civil servants • Senior military officers • Politically active youth • Tools • Same as before plus… • Presentation materials for briefers • Speaker tours • Publication pack for NATO Dep.Lib. plus University Libraries, Media Center etc.

  12. PfP Trust Fund Communication • NO SUCCESS WITHOUT STRONG COOPERATION WITH THE HOST NATION!!!!

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