HP IT for Business Certification

1. HP IT for Business Certification April 23, 2013

2. Introducing HP ATA - IT for Business HP Institute Accredited Technical Associate certification for business students • Empowering business students with practical skills to thrive in a technology-driven world • Today • The IT expectations gap • HP ExpertOne& HP Institute • Closing the gap with HP IT for Business

3. IT expectation gap Businesses struggle to translate promise of new technologies into clear IT strategies Capability GAP • IT and business skills • Business processes • Governance and alignment Business expectation IT capability Time 2010 Created 8x more data1 2013 Mobile apps download > 21B2 2014 130M Enterprise users in mobile cloud3 2020 2T devices connect to the Internet4

4. IT and business must evolve together to close the gap The path to realizing the promise of convergence, cloud, big data and any new technology Capability Goal: IT capability and capacity matches business needs Business expectation IT capability Time • Compartmentalized • IT owned in each LOB • No cross company leverage, user exp. • Standardized • IT cost focus: skill silos • Little IT innovation • Executive mandate • Optimized • IT cost focus: Optimize platform & processes • Joint govand prioritization • Service Oriented • Business outcome driven • IT as innovation rather than cost center

5. Skills business professionals need to evolve business 21st century business roles require technology awareness and creative problem solving Technology acumen Identify and leverage technologies to achieve business outcomes Systems thinking and innovation Collaboration and inquiry in order to understand the “big picture” and develop creative solutions to business challenges Practical experience managing IT/business initiatives Keep IT initiatives on track and ensure they deliver on the business objectives “To be productive contributors to society in our 21st century, you need to be able to quickly learn the core content of a field of knowledge while also mastering a broad portfolio of essentials in learning, innovation, technology, and career skills needed for work and life.” -Trilling and Fadel, 21st Century Skills

6. New HP Institute ATA IT for Business certification Empowering business students with practical skills to thrive in a technology-driven world • Knowledge • Drive alignment with IT and business to achieve real results • Experience • Practical experience managing execution of business-driven technology initiatives • Community • Stay current with ongoing access to experts and information

7. HP Institute offerings Based on industry standards, powered by HP Business career path IT career path IT Architect • IT For Business • IT acumen for business leaders • Driving business outcomes through technology • Owned IT • Outsourcing • Cloud services • Converged Infrastructure • Cloud • Cloud essentials • Choosing between onsite, hosted, and cloud services • Cross-technology virtualization • Cross-technology integration • Business acumen for IT leaders HP ATA Certification • Connected devices • Designing and deploying multidevicesolutions (PC, laptop, mobile device, and virtual clients) • Client security, management • Consuming hosted , cloud applications • Networks • Designing and deploying wired and wireless networking solutions • Virtual networking • Network security and management • Servers & storage • Designing and deploying server and storage solutions • Optimizing applications • Security and management

8. Competitive Research: HP ATA – IT for Business No existing comparable course or certification offering • No other IT vendor offering for business students • Many universities/colleges have an IT Intro course as part of a business program • Conceptual focus, limited practical content • Opportunity to add value through practical experience and current industry context • 3rd party assessments allow many institutions to access government funding for vocation programs • Closest content: • ITIL, PMI, IIBA delivered primarily within commercial training centers • Growing presence in academia • IT for Business is complementary with CAPM, ITIL Foundation, CCBA • Each have some overlap but relatively small • HP program can provide a great entry level with employability

9. HP Institute objective is employability HP Institute is a partnership with academic institutions to infuse practical skills and business context into education. Benefits: Students/professionals • Students gain practical experience and industry-recognized certification right in the classroom which helps them get a job. Academic institutions and educators • Providing students with skills that employers are looking for differentiates schools and educators and helps them place students in careers. Business and industry • Continuous access to talent with precisely the skill and expertise they need.

10. Where does HP ATA – IT for Business fit? • Colleges and universitiesthat offer a Management Information Systems (MIS) programs • Community college business programs (Admin, Mgmt, Ops) • Continuing Education programs • All other business degree programs Other 2/4yr Biz Programs 4yr BIZ Programs (Admin, Mgt, & Ops) Post-Bachelors/Masters certificate programs & Continuing Ed 2yr Biz Programs (Biz Admin, Mgt, & Ops) 2/4 yr MIS programs

11. Student Profiles • Entrepreneurship Track (startups esp. tech) • Analyze IT business models and costs and incorporate within their business plan • IT acumen for business leaders • IT solution elements, data classification, security, traditional vs. cloud, etc. • Entry-level Business Analyst track • Business side management of IT projects • Stakeholder relationships • Business scope • Business side tasks (Coordinating UA testing, project signoff, etc.) • Alignment of IT project parameters to business goals • Managing financials (CapEx/OpEx), time-to-value, etc.

12. HP ATA - IT for Business complete learning solution Customizable program to meet academic objectives • Skills Content: • Identify the key pillars of IT and describe how they are used to solve business problems • Infrastructure components, business applications, security and management, and relevant services • Data classifications and data management procedures • Identify business objectives and evaluate solution options • Assess potential technology solutions • Define the key success factors and constraints • Quantify the business value of the solution • Plan, execute and monitor an IT-driven solution using real-world scenarios • Prepare and execute business-side project plan Student materials: eBook or printed courseware (40-60 hours lecture, 30-40 hours homework) Practical exercises (15-20 hours of planning, executing and monitoring three customer scenarios) Practice test with feedback and remediation per learning objective Certification exam leading to industry recognized credential Educator materials: Lecture material and PowerPoint slides Lesson plans Teacher training and preparation

13. HP Institute for Higher Education: Business Suite Customizable program to meet academic objectives • Available in English today, additional languages in 2013 and 2014 • IT for Business sold as a separate license from technical suite (targeting Higher Ed) • Discount of $1k for institutions that purchase both Technical and Business Suite licenses • Planning for a pricing increase on Technical Suite licenses; Business Suite pricing will remain consistent

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15. Thank You