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ASSOSA UNIVERSITY COLLAGE OF COMPUTING AND INFORMATICS DEPARTMENT INFORMATION SCIENCE

ASSOSA UNIVERSITY COLLAGE OF COMPUTING AND INFORMATICS DEPARTMENT INFORMATION SCIENCE CORSE TITLE: INFORMATION MARKETING GROUP ASSIGNMENT. 1) What Is Marketing?.

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ASSOSA UNIVERSITY COLLAGE OF COMPUTING AND INFORMATICS DEPARTMENT INFORMATION SCIENCE

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  1. ASSOSA UNIVERSITY COLLAGE OF COMPUTING AND INFORMATICS DEPARTMENT INFORMATION SCIENCE CORSE TITLE: INFORMATION MARKETING GROUP ASSIGNMENT

  2. 1) What Is Marketing? • Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “meeting needs profitably. 2) Discus information marketing and give real world examples identify the type of information sold legally and not? • Information marketing is about creating, promoting and selling information products. After creating an eBook, video or audio course, or another kind of e-course, you can resell it again and again.whole foods healthy eating workshop,Reese's Final Four Friday Activities.

  3. 3) Discuses core marketing concepts? • Needs, Wants, and Demands • Needs are the basic human requirements such as for air, food, water, clothing, and shelter. Humans also have strong needs for recreation, education, and entertainment. • A person in Afghanistan needs food but may want rice, lamb, and carrots. • Our wants are shaped by our society • Demands are wants for specific products backed by an ability to pay.

  4. 4) Discus the current marketing reality. • The marketplace is dramatically different from even 10 years ago, with new marketing behaviors, opportunities, and challenges emerging. • Technology, Globalization and Social Responsibility 5) Discus the 4 ‘P’ component of marketing and 4 ‘As’ of marketing Product • The product is either a tangible good or an intangible service that is seem to meet a specific customer need or demand.

  5. Cont… Price • Price covers the actual amount the end user is expected to pay for a product. Promotion • These may include advertising, sales promotions, special offers and public relations. Place • Place or placement has to do with how the product will be provided to the customer. Distribution is a key element of placement.

  6. AcceptabilityThe Acceptability component of the 4A model says that a product or service offering must meet or exceed the needs and expectations of customers in a given target market.  AffordabilityAffordability refers to whether customers in the target market are economically able and psychologically willing to pay a product’s price.  Accessibility,Awareness

  7. 6) What is the difference between information marketing and digital marketing? • Information marketing is the process of creating, promoting and selling digital products which help to solve a common problem within a specific niche or "topic". • digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. 7) How Google, Facebook and YouTube become the most billionaire giant company in the world ?

  8. 8) Marketing Research • Marketing Research is the systematic collection, analysis, and interpretation of data pertaining to the marketing conditions. 9) marketing plan and strategy • A marketing plan is a business document outlining your marketing strategy and tactics. It's often focused on a specific period of time. • Purpose of a Marketing Plan Marketing strategy is the section of your business plan that outlines your overall game plan for finding clients and customers for your business.

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