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Landing Pages Landing pages are one of the most effective ways to convert a visitor into a lead. While the purpose of many content pages on websites is to provide information; landing pages are designed for collecting contact information.
Notification Bars Notification bars are the full wide banners on the top of the websites. Internet users have been “trained” to pay attention to the notification bars because the browsers usually display warning messages like a missing plugin or a blocked popup in the notification bar. Such bars stay on the top of everything and many such bars can be configured to stick to the top even when people scroll down the website. It is a very good attention grabber.
Unblockable Popup Forms Unblockable popups which you may have seen in many websites and blogs are one of the best ways to convert web traffic into leads. Anywhere around 2% to 10% of your daily blog traffic is likely to convert into leads based on the effectiveness of your offer.
Opt-In Forms in Sidebars and Below Posts The sidebar of any blog and the area below the posts are great locations for opt-in forms. People pay attention to the sidebars when they are not interested in the content and there is a high chance that they will opt-in for a relevant offer. Also when people finish reading blog posts, they usually don’t know what to do. If you have nothing to capture their attention they will just leave.
Welcome Redirects It is possible to redirect the first time visitors of your blog to a landing page where they are asked to opt-in in return for something valuable such as a free e-book or a newsletter. Such plugins will only redirect new visitors and returning visitors will only see your home page. The following image shows how Mixergy.com has made use of the welcome redirect to convert first time visitors into leads.
Headers Forms You can place an opt-in box in the header area – the most valuable piece of real estate on any website. Studio Press has a theme called Generate which has a header opt-in form built into it. You can also develop a custom theme if you have the resources and also split test it to improve its conversions.
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