Cool Tools: Recruitment & Retention

1. Getting Connected: =Program Structure, Advisory Committee, Marketing, and Networking Connections Cool Tools:Recruitment & Retention Presented by: Scott Naill  & Tony TrappUpper Valley JVS HVAC/R Program

2. Upper Valley JVS HVAC/R Technologies • The Upper Valley JVS is located in Piqua, Ohio 20 minute north of Dayton Ohio. In the Fall of 2005 Upper Valley JVS dedicated a 40,000 sq. ft. Science Technology expansion on the main campus and it included a newly built 3,500 sq. ft. HVAC/R lab and training center. The average number of students the last 5 years 35-40 students which includes Juniors And Seniors.

3. Upper Valley JVS HVAC/R Technologies

4. Upper Valley JVS HVAC/R Technologies

5. Upper Valley JVS HVAC/R Technologies

6. Upper Valley JVS HVAC/R Technologies

7. Upper Valley JVS HVAC/R Technologies

8. How is your program structured?Certificates: • Students receive varies certifications: *OSHA 10 hour training *Lockout/ Tag out training *608 EPA Refrigerant Certification *Scissor Lift/Bobcat Training *DDC “Direct Digital Control” Trane Tracer/ Tridium *CPR *Fire Alarm *NCCER Accredited (National Center of Construction Educational Research)

9. How is your program structured? Apprenticeship: • We offer an apprenticeship program for those students who qualify. The qualifications are: • 2.5 GPA or higher • 95% attendance or better • Recommendations from all their academic and Career Technology teacher.

10. What is your job placement rates and average starting wages? • 93% job placement rate averaged over 5 years. • 56% Post-Secondary Rate. This percentage will raise next year with the blending of the apprenticeship/ Tech Prep program. Students will earn Sinclair College Credit via online pilot program which will be in place next school year. HVA 186 Modern Refrigeration Practice advantaged course. • Varies $9.50 hr to $13.50 hr

11. What methods do you use in job placement? • Employers recruit students their junior year. We like to explain it best as a “Football Draft” Employers scout out the students and make appointments to check on the student’s progress throughout the school year. Students are expected to introduce themselves to the employers when they visit the lab. Students who excel and show maturity will be the first recruited with the higher paying jobs.

12. What has been the most effective method you have used to recruit students into your program? • Letter sent by employers on their company letterhead. We provide a contact list with students names and address to employers and the employer do the rest! The employers are the ones who sell the program. • Email distribution list of all the employers and supporters of the program. This distribution list helps communicate our needs to the employers. We send the list of students interested and who visited the program through the year • We developed a professional recruitment video with the help of $10,000 National Dissemination Grant. • The video is distributed to students, parents, and associate school counselors.

13. We don’t need no stinkin’ social marketing…..or do we? • What is it? •   Blogs •   Twitter •   Facebook • YouTube •   Marketing/Branding

14. Let’s take a look, shall we? • Facebook • http://www.facebook.com/uppervalleyhvacr • YouTube • http://www.youtube.com/uppervalleyhvacr • Twitter • http://twitter.com/uppervalleyhvac • LinkedIn • http://www.linkedin.com/

15. Social Media Marketing – The Cost • There is no monetary cost at all to set your company up on Facebook, YouTube, Twitter, etc. • Social Media are labor intensive! • Facebook example • Setting up the account – 15 minutes • Creating a plain page – 10 minutes • Customizing your page – 1 week (If you have prior experience • Providing content – Never ending. These media have an insatiable appetite for content. The content is what attracts the customer

16. Social Media Marketing – The Reason • Recognize that social media are dialogues – people will not always say what you want to hear • Don’t ignore the inevitable – your students are now, or will be on social media. • “Beware of what you post!”

17. Creative Concept-Branding“Everything We Do Is Marketing” • “A Brand is a Trademark or a distinctive name identifying or representing a product or service”. • Serves as a unifying element • Everything that makes them think of you

18. Student Handout

19. Follow-Up Postcards

20. T-Shirt Handout • “A person wearing a black T-shirt without a brand name is simply wearing it.”- “Build Your Own Brand” by Doug Dovarak

21. T-Shirt Handout • A black T-shirt with a brand name on it is more than just clothing.- “Build Your Own Brand” by Doug Dovarak

22. Display Banner

23. Website/Landing Page

24. Facebook

25. Twitter

26. YouTube

27. Movie Theatre Promo

28. Advisory Committee Partners GM Mechanical Inc

29. Enrollment/Retention Timeline Reminder to Sign Up Letters X Mas Cards Congrats Mailing Encourage Facebook & Website-Followings Thank You Letters Home School Visits PhoneCalls SpudDay SelectAmbass. ECD & Open House Employer Letters Applications Employer Letters Dinner J A S O N D J F M A M J 2nd Look Day Care PackageMailer

30. The 3 R’s • Relationships! • Relationships! • Relationships! • It is important that we build close relationships with business and Industry to keep our programs viable. • Advocates for the program when enrollment is low • Just don’t call them once a year..

31. What Does a Career-Tech. Advisory Committees Do? • Provide information which will update, modify, expand, and improve the quality of Career and Technical Programs • Make recommendations that will strengthen and expand the curriculum and provide assistance in implementing these recommendations • Assist in identifying needs, priorities and evaluating programs.

32. Advisory Committee members provide valuable services in areas such as: • Student Recruitment • Student Placement • Curriculum Development • Facilities and equipment • Public Relations • Community Needs • Legislative • Financial Support

33. Student Recruitment • Participate in career fairs • Speaking at Orientation • Recruiting Students in the Community • Help Conduct events recognizing students, employers or others active in helping the program or the school. • Be a guest speaker

34. Public Relations • Foster positive communications between the school and community • Distribute in office brochures and pamphlets describing the various Career Technical programs offered • Communicating with the board of education about your particular program • Posting information on bulletin boards, submitting news articles on Career Tech opportunities

35. Financial Support • Establishing scholarship or other financial assistance for outstanding seniors who wish to continue their education/training • Reviewing and recommending budget requests for laboratory equipment and supplies

36. Establishing A Career Technical Advisory Committee • Although there is no consensus about ideal committee size, a seven-nine member committee works very well. The majority must represent the occupation.

37. Some Characteristics of Effective Advisory Committee Members Are: • Genuine interest in helping students succeed • Knowledge of community needs • Willingness to explore new ideas • Time to devote to the committee • Insight • Cooperation • Leadership • Good Communication Skills

38. Advisory Committee Members may include person who are: • Business and industry representatives • Labor representatives • Community agency representatives • School representatives • Media representatives • Former students (graduates) • Elected officials • Service organization leaders

39. Teachers Responsibilities • The success of the advisory committee and your program depends a great deal on you, the teacher!!!! • The teacher plays a dual role from leader to helper, depending on the need of the committee

40. Sample Checklist for setting up Advisory Committee Meeting • Select date, time, and location • Plan meeting agenda • Schedule meeting room • Send meeting announcement and agenda • Provide maps/directions • Provide name tags/paper/pens/agenda • Make audiovisual or other equipment arrangements • Arrange for refreshments

41. Responsibilities of the teacher include: • Selecting and submitting names of potential Career Technical Advisory members to administration for approval • Coordination meeting arrangements • Developing meeting agendas with the chairperson • Initiating and facilitating discussion during each meeting • Provide feedback to all the member

42. Chairperson Responsibilities • The Chairperson should be elected at the first meeting. • Working with the teacher to plan advisory committee • Developing meeting agenda with the teacher • Presiding over the meeting

43. Welcome and Introductions Tour of the facilities Important dates Student recruitment and placement Review Curriculum and Course of Study changes Equipment needs Recognition of any students Program modifications Future meeting dates The Agenda should consist of the following items:

44. Start on time!!! Introduce guest/new members Be firm and follow the agenda Ensure attendance is recorded and minutes are taken Help keep meeting on track! Encourage discussion of both sides of the issue Draw the group to consensus Keep a list of committee recommendations (follow up!) Set next meeting date End meeting on time!!! Managing the Meeting

45. Most Important Part, FOLLOW-UP! • Within ten days following the meeting, minutes should be sent out to all the committee members • Also, send “THANK YOU” cards out to all the committee members for their willingness to take time out of their schedule to be at the meeting… • The reason advisory committee members don’t come back is the lack of appreciation. • They need to know that their time is not being wasted.

46. Rigor/Relevance Framework • Rigor/Relevance Framework™ • The Rigor/Relevance Framework is a tool developed by staff of the International Center for Leadership in Education to examine curriculum, instruction, and assessment. The Rigor/Relevance Framework is based on two dimensions of higher standards and student achievement.First, there is the Knowledge Taxonomy, a continuum based on the six levels of Bloom's Taxonomy, which describes the increasingly complex ways in which we think. The low end involves acquiring knowledge and being able to recall or locate that knowledge. The high end labels the more complex ways in which individuals use knowledge, such as taking several pieces of knowledge and combining them in both logical and creative ways.The second continuum, known as the Application Model, is one of action. Its five levels describe putting knowledge to use. While the low end is knowledge acquired for its own sake, the high end signifies use of that knowledge to solve complex real-world problems and to create unique projects, designs, and other works for use in real-world situations.The Rigor/Relevance Framework has four quadrants. Each is labeled with a term that characterizes the learning or student performance at that level. • The Rigor/Relevance Framework is easy to understand. With its simple, straightforward structure, it can serve as a bridge between school and the community. It offers a common language with which to express the notion of a more rigorous and relevant curriculum.The Rigor/Relevance Framework is versatile; it can be used in the development of instruction and assessment. Likewise, teachers can use it to measure their progress in adding rigor and relevance to instruction and to select appropriate instructional strategies to meet learner needs and higher achievement goals.

47. 6 5 4 3 2 1 Rigor/Relevance Framework Knowledge Application 1 2 3 4 5

48. Rigor/Relevance Framework 6 • Obtain historical data about local weather to predict the chance of snow, rain, or sun during year. • Test consumer products and illustrate the data graphically. • Plan a large school event and calculate resources (food, decorations, etc.) you need to organize and hold this event. • Make a scale drawing of the classroom on grid paper, each group using a different scale. • Analyze the graphs of the perimeters and areas of squares having different-length sides. • Determine the largest rectangular area for a fixed perimeter. • Identify coordinates for ordered pairs that satisfy an algebraic relation or function. • Determine and justify the similarity or congruence for two geometric shapes. D C 5 4 3 • Calculate percentages of advertising in a newspaper. • Tour the school building and identify examples of parallel and perpendicular lines, planes, and angles. • Determine the median and mode of real data displayed in a histogram • Organize and display collected data, using appropriate tables, charts, or graphs. • Express probabilities as fractions, percents, or decimals. • Classify triangles according to angle size and/or length of sides. • Calculate volume of simple three- dimensional shapes. • Given the coordinates of a quadrilateral, plot the quadrilateral on a grid. 2 B A 1 1 2 3 4 5

49. Selection of Strategies Based on Rigor/ Relevance Framework

50. Cool Tools: Recruitment & Retention-Q & A Questions & Educated Guesses, Semi-logical Deductions, and Wildly Unfounded Speculations uppervalleyhvacr.com