VN Wellness Webinar – 4-21-10

1. VN Wellness Webinar – 4-21-10 How to Initiate, Book, Market and Present a Nutrition and Fitness Seminar

2. 7 Skills to Succeeding with Seminars • Knowing the Benefits of Seminars • Initiating a Seminar • Booking a Seminar • Marketing a Seminar • Preparing for a Seminar • Presenting a Seminar • Following Up after a Seminar

3. Benefits of a Seminar • Get your Message out • Great Introduction • Time Efficient • Scalable • Increased Exposure and Revenue Streams • Expands your Skill Set

4. Initiating a Seminar • Know Your Offerings • Formulate a Call List • Local Businesses- Corporate • Local Health Related Businesses • Friends for a House Party • Basically any where you can do a Presentation • Be Clear on Your Objective for Seminar • Practice Speaking? • Health Assessments? • Paid Wellness Programs? • Corporate Wellness Retainers? • Call Your List & Schedule Appt. • Have 30 second pitch ready…..and answers to most frequent asked questions • Set up meeting with Decision Maker • Meet in person, if possible

5. Booking a Seminar • Schedule a 30 Minute Meeting • Bring Documents Enforcing Your Objective • VN Wellness Overview • Taste of Wellness • Sample Marketing Flyers • Find out the ONE THING the Hosts of the Seminar Want • Show them how that ONE THING can be Accomplished • Lead them in the Path • Register them on the VN Software with your Wellness Code – 30 Day Complimentary Trial • Schedule 30 Minute Follow Up Call to walk them Through the Program • Post Notes on VN Client Management on their Account • Attempt to BOOK That day….if Complimentary • If Paid Seminar…..send a recap of the arrangement and a contract – reach out to VN Contact

6. Marketing the Seminar • Coordinate with your main contact for the seminar….Your Logistics: • Do you need a projector, screen, whiteboard, flip chart? • Is a meal being served? • Will they help you in promoting the seminar? • Choose a flyer to promote your seminar • Post the flyer and/or poster in all relevant areas • Send out emails to your distribution list • Get an attendance check 3 days out….make another push to maximize attendance

7. Preparing for the Seminar • Choose Your Presentation….Adjust and Make it Your Own • Practice, Practice, Practice…..Record your Audio or Video and Watch Yourself • Remember to be Clear on Your Objective • Know Your Audience • Age, Gender, Goals, Lifestyle…. • Decide if you are handing out Marketing Material? • One sheet engaging them to TAKE ACTION? • Create System to Get Leads • Bowl to collect business cards for give away • Sign in sheet

8. Presenting The Seminar • Tell a Story…a Beginning, Middle and End & Use Analogies… • Introduce Yourself • Give Thanks • Share your Passion, why are you there? • Have an Inspiring/Educational Story to Kick Off the Seminar • Engage the Audience • Ask questions • Show the Possibility of What Can Be Achieved • Ex. Higher quality of life, • Explain What the Audience will “Get” • The Tools to achieve their health goals….use info from asking questions • Present the Bridge that Connects the Possibility with what they will “Get” • Blood Sugar, 3 Step Process…….Depends on Audience • Create a Call to Action • To achieve your objective • Thank the Audience for Their Time

9. Follow Up After the Seminar… • Depends on Objective • If Complimentary Presentations • Call Leads • Schedule Assessments • Enroll Clients • If Paid Presentations • Follow up with Attendees (amount depends on wellness program) • If only a paid presentation & not wellness program, Call, Schedule and Enroll the attendees

10. Your Takeaway….. • Know Your Stand • Possess Clarity • Stay Structured • Be Prepared • Show Confidence • Face Your Fears • Take Action • Basically….choose Greatness!