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Webinar: Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis

Sign up for our next webinar: http://webinars.roypovarchik.com <br>In our 3rd Webinar, Elizabeth from SEMrush share tips on how to unlock your competitors PPC and SEO secrets using SEMrush and Similarweb. <br><br>Check the full recording here: http://webinars.roypovarchik.com/competitive-research/

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Webinar: Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis

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  1. Uncover Your Competitors’ SEO and PPC Secrets With Competitive Analysis GET A COMPETITIVE ADVANTAGE IN YOUR MARKET Elizabeth Lavrienko, SEMrush July 22nd, 2015

  2. @roypovar

  3. Special Webinar Offer: Have Roy Optimize Your Post! info@roypovarchik.com The first three people to send over a blog post will have their post optimized —for free!— by me

  4. Stay with us until the end for Growth Hack of the Month

  5. Special Guest Elizabeth Lavrienko Customer Success Manager @ SEMrush

  6. Competitive Research: Organic, Paid, Social Media Elizabeth Lavrienko Customer Success Manager e.lavrienko@semrush.com @liza_semrush 7

  7. Vol. I: Organic Search Who are my real competitors? How can I find the best keywords for my content? Not Provided 8

  8. Vol. II: Paid Search Are my organic and paid competitors identical? How do I conduct a competitive analysis of advertising campaigns? 9

  9. Vol. III: Social Media Social Media Manager Fan 10

  10. Competitive research Follow the trends Learn from the best Lead the way Be different 11

  11. Organic Search 12

  12. Who are my real competitors? Sorry, boys! 13

  13. SimilarWeb 14

  14. SearchMetrics 15

  15. SEMrush 16

  16. Getting it all together We found out three main competitors 17

  17. Keyword Research 18

  18. 19

  19. Not Provided 20

  20. Domain vs. Domain 21

  21. Choosing the right keywords 22

  22. Keyword Difficulty Tool 23

  23. PPC 24

  24. Competitors in Paid Search 25

  25. Domain vs. Domain 26

  26. Separate the wheat from the chaff 27

  27. Ads History 28

  28. Unique Ads 29

  29. PLA: interested? 30

  30. Social Media 31

  31. Which is the main channel of traffic? 32

  32. RivalIQ: Social channel matrix 33

  33. Social Activity 34

  34. Company Profile 35

  35. Top Content 36

  36. Now we know, how to: • Spy on our competitors • Find the best keywords for content and PPC • Understand our competitor’s social media strategy 37

  37. LEADTHEWAY-842VHX9N promo.semrush.com 38

  38. Thank you!
 Questions? Elizabeth Lavrienko Customer Success Manager e.lavrienko@semrush.com @liza_semrush 39

  39. Growth Hack of the Month Email extraction with Rapportive & SellHack simple plugins that help you find emails

  40. Step 1 Find an email address with SellHack

  41. Download SellHack for Chrome and use it to find email addresses via sellhack.com

  42. Step 2 Use Rapportive to very the email address

  43. Download Rapportive for Chrome and use it to verify email addresses Install the plugin via rapportive.com Log into your Gmail account. Open a new email and type in the email address; on the side, you’ll see the person’s information, assuming the email is correct. If you see their profile, their email is verified. • • •

  44. Sign up for our next webinar Ben Lang Co-founder of Mapme We’ll be talking about ‘How To Create Products That People Love To Share’ August 26 | 1PM EST / 10AM PST webinars.roypovarchik.com/Ben-Lang

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