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NIKE: so much more than a brand name!!!

NIKE: so much more than a brand name!!!. Research and Presentation: Alex Paradeisis George Skarlatos Teacher: Kyriakidou E. NIKE is in fact another face of the Goddess of Victory.

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NIKE: so much more than a brand name!!!

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  1. NIKE:so much more than a brand name!!! Research and Presentation: Alex Paradeisis George Skarlatos Teacher:Kyriakidou E.

  2. NIKEis in fact another face of the Goddess of Victory •  Nike is perhaps the most famous athletic brand. Nevertheless, not many people know that Nike is more than that: it is currently the most famous mythical figure used in advertising. Nike is the Goddess of Victory, the ancient Greek «ΝίκητηςΣαμοθράκης».

  3. Nike’s Wing turns into a commercial stylized logo

  4. Symbolism behind Nike’s Logo • The wings support the athletic nature of the product – the company logo is a stylised wing – in that they stand for great god given perhaps speed and agility. The assumption is that this is what the consumer will gain when they buy a Nike product. 

  5. He is Blessed, he who buys Nike!!!! • The winged female figure also suggests angels, the image of which was, in fact, influenced by the Greek Goddess Nike. So, the Angel connotation implies a moral imperative to buy Nike products: He is blessed, he who buys Nike!

  6. One thing is certain:Nike’s Successful Logo brings…. • …millions of dollars and a big satisfied smile on its investors faces…

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