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600. Solution & UVP

600. Solution & UVP. Unique Value Proposition Nikos Palavitsinis , Agro-Know. 601. Reviewing our Interview Results. Report on your interview results so far 10’ for each team to briefly report on their findings Practical problems? How were your interviewees? Document their characteristics.

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600. Solution & UVP

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  1. 600. Solution & UVP Unique Value Proposition Nikos Palavitsinis, Agro-Know

  2. 601. Reviewing our Interview Results • Report on your interview results so far • 10’ for each team to briefly report on their findings • Practical problems? How were your interviewees? Document their characteristics

  3. 602. Report of Interview Results • We put the LC on the wall again • Product Risk • What are you solving? • Market Risk • Existing Alternatives • Customer Risk • Is this a viable customer segment?

  4. 603. How Interviews Affect our LC • This is the time to put the new input on the canvas • Any other insights? • Channels? • Pricing? • Other details we need to put up there?

  5. 604. Sell it! • What is it that you are building and for who? • Which are the pains your are addressing? • Which are the gains for the customers? • It’s NOT about the product • It’s about the customer!

  6. 605. What’s your UVP? • What is the one compelling message that will make your customers buy your product? • Be different, but make sure your difference matters! • Target early adopters • Focus on finished story benefits • Pick your words carefully & own them! • What, who & why • Study other good UVPs • Create a high-concept pitch

  7. Example • Message = End result customer wants + specific period of time + address objections • Hot fresh pizza delivered to your doorin 30 minutesor it’s free. • You have 10’ to document on a separate A4 paper

  8. 606. Do we have Problem/Market Fit? • Do we know who our customers are? • Do we have problems that are crucial for our customers? • Do we know their current alternatives?

  9. 607. Now What? • We move to the next phase of Product/Market Fit • We build a demo, we conduct more interviews • We collect requirements, refine our demo • We try to get to version 1.0 • We talk about prices and we try to get the early adopters to pay

  10. 608. Takeaways & Assignments • Reflect on the first phase of the Lean Akademy • How did the process work? What were the problems? The learning outcomes? • What would you like to do differently?

  11. 608. Takeaways & Assignments • Final version of… • Lean Canvas • Problems • Alternatives • Customer Archetype • Wiki page with all the above • What we learned as input for AK operations

  12. Questions?

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