Sell Yourself In English

1. Sell Yourself In English

2. In today’s talk…. • Why is English important? • English in the business world • What is Business English? • Finding a job – the interview

3. Some successful Turks signed Led Zeppelin to played Macbeth in Atlantic Records London Ahmet Ertegün HalukBiliginer Is worth 2.5 billion dollars The first Turkish language entrepreneur Rahmi Koç Nazif Ülgen

4. Geography Total Speakers: 1.8 billion English is the official language of 51 countries. Total Speakers: 65-70 million Main Countries: Turkey, Bulgaria, Macedonia, Kosova. N. Cyprus, Azerbaijan

5. Some facts • The private English language teaching sector is a 50-billion dollar industry. • Within the next 10 years, more than 2 billion people will be speaking or learning English. • There 3non-native speakers of English to every one native. • 29 million tourists visited Turkey in 2010 and 9million Turks travelled abroad . • English is the main language of books, newspapers, airports and air-traffic control, international business and academic conferences, science, technology, diplomacy, sport, international competitions, pop music and advertising. • Over two-thirds of the world's scientists read in English. 75% of the world's mail is written in English. 80%of the world's electronically stored information is in English. 80% of internet communication is in English.

6. What can I do...sometimes?

7. English and the business world Import-export Human resources Public relations Logistics Econometrics Tourism Banking Retailing Ergonomics Wholesaling Administration Trade and finance Business management Communications Marketing

8. Some more facts • 49% of employees in international companies use English every day. • International companies considering outsourcing value the local level of English proficiency highly. • People with language skills are more likely to get jobs and earn 30-50% more than those without. • Companiesthat are highlyeffective communicators havea 47% higher total return on investment. • Organizations thathave a high level of fluencyand have a strategy for effective, global communications are16 timesmore likely be better at controlling costs,28 times more likelyto be better atcustomer satisfactionand 86 times more likely to reach themarket faster thanthe competition.

9. English attracts foreign investment

10. English increases earning power

11. Cüneyt Yavuz, CEO

12. ‘Being good in Turkey is just not enough’

13. What is Business English?

14. The English you need EILELF EFL ESL

15. ZekeriyaYıldırım, Türkişadamı, Doğan Holding yönetimkuruluüyesiveDarüşşafakaCemiyetiyönetimkurulubaşkanı. 1962 yılındaDarüşşafakaLisesi'ndenmezunoldu. İstanbul ÜniversitesiİktisatFakültesi'nden 1966 yılındalisansdiplomasınıaldı. ABD'nin Vanderbilt Üniversitesi'nden 1976 yılındaiseyükseklisansdiplomasınıaldı. TürkiyeCumhuriyetiMaliyeBakanlığı'ndamüfettişolarakgörevyaptı. 1987 - 1999 yıllarıarasındaDoğuşHolding'indebulunduğubirçokşirketteyöneticilikgörevleriyaptı. Mayıs 2008 tarihindeDoğan Holding yönetimkuruluüyesiolmuştur. ‘I couldn’t have done any of this without English’

16. The Interview

17. What is an interview? • Face-to-face interviews - This is the kind of interview we expect.It may be one-to-one or theremay sometimes betwo interviewers. • Panel interviews - several people interview you at once. Theseare common for positions of importance. Each member of the panel may play a different role. • Telephone interviews – telephone/Skype interviews are increasingly used by companies, often at the early stage of selection. • Group interviews - several candidates are present and areasked questions in turn. There may be a group discussion, role plays or group tasks. • Sequential interviews - several interviews in turn, with a different interviewer each time.

18. Killer questions 1. What is your long-term objective? 2. What is the most difficult situation you have had to face and how did you tackle it? 3. What are your strengths? 4. What is your greatest weakness? 5. Why have you applied for this particular job? 6. How has your education prepared you for your career? 7.Have you worked with someone you didn't like? 8. What kind of salary do you have in mind?

19. What did you say? What are your strengths? • I’m a good team playerand I work very hard. • I learn quickly and I have a strong determination to succeed. What is your greatest weakness? • I sometimes tend to make my team work very hard but I’m getting much better at managing them by setting objectives. • Sometimes I really work too hard. I should probably spend more time with my family, because all I do is work. What kind of salary do you have in mind? • I know that a marketing manager doing a similar job in Berlin earns about 3700 a month. Given that my job would also involve some other duties, I’d expect my salary to range between 4000 and 4500. • Another company offered me 3500. I want more than that.

20. Tips • Dress appropriately and don’t be late • Do your homework, be prepared • Pay attention and maintain eye-contact • Don’t use cliches • Don’t criticise others • Give examples • Don’t make demands • Prepare questions to ask • Don’t try to make weaknesses sound like strengths • Say thank you

21. Where to look http://learnenglish.britishcouncil.org/en/business-magazine http://www.onestopenglish.com/business/ http://www.english-magazine.org/ http://www.globalenglish.com/business_english_index http://www.teachingenglish.org.uk/publications/future-english

22. Thank you for listening http://www.ilsizmir.com/ https://www.facebook.com/ihizmir