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Sell Yourself | Use a Digital Portfolio to Brand Yourself in a Tight Job Market

“Nobody’s built like you, you designed yourself” – Jay-Z. Sell Yourself | Use a Digital Portfolio to Brand Yourself in a Tight Job Market. Presented by: Mona Wehbe 9 | 20 |2011 IABC Detroit. What We Will Learn. Why a digital portfolio Step-by-step resources What to include

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Sell Yourself | Use a Digital Portfolio to Brand Yourself in a Tight Job Market

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  1. “Nobody’s built like you, you designed yourself” – Jay-Z Sell Yourself | Use a Digital Portfolio to Brand Yourself in a Tight Job Market Presented by: Mona Wehbe9 | 20 |2011IABC Detroit

  2. What We Will Learn • Why a digital portfolio • Step-by-step resources • What to include • Register your site • Mobile, SEO, metadata • Blogging

  3. Before the Micro Blog, there was… • The messenger bird

  4. Before the Micro Blog, there was… • Yellow pagesWhite pages

  5. Before the Micro Blog, there was… • Wanted Ads

  6. Before the Micro Blog, there was… • Clark Kent, Lois Lane, &traditional radio communication

  7. Before the Micro Blog, there was… • I Love Lucy

  8. Before the Micro Blog, there was… • Zack Morris and the riseof the mobile phone

  9. Before the Micro Blog, there was… • Rise of the World Wide Web

  10. Communication Today Just incase you thought communication was getting easier!

  11. The Conversation Prism The art of listening,learning and sharing. • The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. V 3.0 introduces new groups and networks and also removes those networks no longer in play. Use the Conversation Prism to see what you're missing! Source: http://www.theconversationprism.com/

  12. Google Your portfolio keepsyou in control. • My Google search results pre portfolio

  13. Google Your portfolio keepsyou in control. • I don’t model! • Beth and ME! • Sure, I’ll claim my Twitter. • Not my Facebook. Wrong Mona! • A distant cousin perhaps?? • Totally ME on my jet skis!! 

  14. Google Your portfolio keepsyou in control. • Search Results Post Portfolio

  15. Build Your Brand | Digital Portfolio • Benefits • Students or working professionals find value • Showcase your capabilities, creativity & experience • Supplement your resume during job search • Get “Googled” • Don’t be shy, brag a little!

  16. First Step: Host your Site • HostingA web hosting service is a type of Internet hosting service that allows individuals and organizations to make their own Web site accessible via the World Wide Web Hosting: • Domain Domain names are host names that identify Internet Protocol (IP) resources such as Web sites. For example www.monawehbe.com Domain: Data from: www.top10bestwebsitehosting.com

  17. Design you Web Site • www.weebly.com • Drag and drop Web site builder • 100s of professional themes • No programming required • Hosting can be included • Blog function build in • Multimedia features such as Flash, video,audio players, slideshows, maps

  18. Think like an Agency • Show full scope of your capabilities • Demonstrate Diversity • Corporate communications • Event marketing • Public Relations • Digital Media • Resume • Contact • Blog • Express yourself | what is unique to you?

  19. Mobile Trends • 70% of the worlds population now have a mobile phone • That’s over 5 billion mobile subscribers • In places like the U.S., it’s 9 in 10 people • Children are now more likely to own a mobile phone than a book • 85% of kids owning a phone as to 73% having books! Source: digitalbuzzblog.com

  20. Mobile Trends Your Web site is automatically optimized for mobile viewing through Weebly

  21. SEO, Keywords & Metadata SEO [Search Engine Optimization] Improving the visibility of your Web site in a search MetadataData that describes other data.That means keywords that describe the content or features of your individual pages that search engines use to categorize you. (I’ll explain!)

  22. Register your Web site Maximize your exposure in search engine • Google, Yahoo, Bing • View Instructions Online

  23. Personalize your Portfolio A blog is built into the Weebly platform for intuitive integration into your portfolio

  24. Ethics:101 • Give credit where credit is due. You are not a one (wo)man show. • It shows visitors and employers that you understand the value of teamwork and are not a spotlight hog • Don’t steal pictures • Be smart • Follow the same rules you would for your company’s web site as you would your own.

  25. Questions

  26. Need Additional Consultation? • Mona Wehbe • (313) 702-1982 • Wehbe.mona@gmail.com • Digital Portfolio | www.monawehbe.com • Download this presentation at www.monawehbe.com/blog Some content, photos, images, and data were generated courtesy of Google search engine and are for educational purposes only. This presentation is not intended for mass distribution, duplication, sale or profit in any capacity.

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