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SEV-SEVE EXPORT SUMMIT 4th May 2012 Thessaloniki

SEV-SEVE EXPORT SUMMIT 4th May 2012 Thessaloniki. Gian Carlo BERTONI – ASSOCORCE – SIMEST –. EXPORT STRATEGY. GREEK MARKET. INTERNATIONAL MARKET. PRODUCT / MARKET MATRIX. COMPANIES skills , management, organizations , etc. Ready to be exported To be developed. FINANCIAL SUPPORT.

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SEV-SEVE EXPORT SUMMIT 4th May 2012 Thessaloniki

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  1. SEV-SEVE EXPORT SUMMIT 4th May 2012 Thessaloniki Gian Carlo BERTONI – ASSOCORCE – SIMEST –

  2. EXPORTSTRATEGY GREEK MARKET INTERNATIONAL MARKET PRODUCT / MARKET MATRIX COMPANIES skills, management, organizations, etc. • Ready to be exported • To be developed FINANCIAL SUPPORT (MIX) MARKETING CHANNELS • Exiting • Perspective • PRODUCTS • PRESENT DAY • Marketing improvement • TOMORROW • newprocesses / technologies • newproducts HUMAN RESURCES • Available • Training

  3. OPERATIVE STRUCTURE ENTREPRENEURIAL ASSOCIATION PUBLIC AUTHORITIES * (MinistryForeignAffairs, Finance, Development) PUBLIC / PRIVATE COMPANY (EX/IN-TROVERSION) CHAMBERS OF COMMERCE * UNIVERSITY ** (Training innovation) BANKS * (Association) * Shareholders ** Agreement

  4. OPERATIVE FLOWS ETREPREURIAL ASSOCIATION PUBLIC / PRIVATE COMPANY MINISTRY FOREIGN AFFAIRS CHAMBERS OF COMMERCE EMBASSIES • ACTIVITIES: • STRATEGIC PLAN (goals) • KNOWLEDGE • INFORMATION • FINANCE • CONSULTING-MARKETING (business angels) • STRATEGIC IMPORT (C / T)

  5. OPERATIVE TOOLS • MARKETING • COUNTRY PRESENTATION • COMMERCIAL MISSION (OUT / IN) • TOURISM  HOTELS, CRUISERS • (products promotion) • FAIRS • MEDIA • EXPORT CONSORTIA • FINANCE • SOFT LOANS(by public / private company) for: • FAIRS PARTICIPATIONS • COMMERCIAL MISSIONS COSTS • STABLE COMMERCIAL STRUCTURE • (show room etc) • FOCUSED TRAINING • MARKETING OPERATIONS • (i.e. packaging, labeling, branding etc.) • EQUITY SUPPORT(for PMI) • COUNTER GUARANTEE • (to lending banks on agreed projects) • FINANCIAL GRANTS • for new technologies / products

  6. COMMUNICATION FROM THE E.U. COMMITION: “Business, Big World – a new partership to help SMEs seize global opportinities” (9.11.2011) “This communication proposes to review the existing support structures available to SMEs, identifies the main problem areas, proposes a set of measures where european-level action can add most value, and sets out guiding principles for the most coherent and efficient use of scarse financial resources in priority markets such as China, Brazil, India, Russia, the US or Japan”

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