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Women Marines Association

Women Marines Association. Growing Your Membership Using Technology Debra Drummond National Membership Secretary. The Dilemma. Veteran & Service organizations are having a difficult time recruiting new members

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Women Marines Association

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  1. Women Marines Association Growing Your Membership Using Technology Debra DrummondNational Membership Secretary

  2. The Dilemma Veteran & Service organizations are having a difficult time recruiting new members Perception that younger folks won’t join…they’re just not interested in club/bar environment Where can you even find new blood? Technology gap

  3. First Things First • Don’t have a website? Get one set up ASAP • Have a website but haven’t updated it in years? Give it a facelift & beef up the content to drive more potential members to you • WomenMarines.org

  4. Get On Facebook. Why? • The fastest growing demographic is in the 30+ page range • #6 U.S. site in terms of traffic • #1 photo sharing site on the web • 13 million status updates at least1x per day • More than 3 million people become Fans of Pages each day

  5. Online Results? • Unlike WAVES, whose membership has dramatically declined, our membership has remained constant • Without the addition of social media, ours would have declined due to member deaths • Found out about us from Facebook, LinkedIn & Together We Served • Others found us through internet search

  6. Women Marines in Business • Newest Facebook page to start an online chapter networking with Marines in the working world to eventually connect them with local chapters

  7. And We’re On YouTube!

  8. Social Media is changing the game Founded in 2004 by Paul Reickoff after his deployment to Iraq They are everywhere—Twitter, Facebook, LinkedIn, YouTube, MySpace, Flickr They have 150,000 supporters & 40,000 Iraq & Afghanistan Veteran members! FREE membership…organization funded by grants & donations No local organizations…yet! Young folks want to participate and be INVOLVED, not just attend meetings “I can actually ‘do’ something to help myself…it’s empowering” It’s a Whole New World!

  9. If you want to grow… • You have to be online where potential members are! • Join & become familiar with: • Facebook • LinkedIn • Twitter • MySpace • Flickr • YouTube

  10. At a minimum… • Consider activities with more involvement by providing: • Educational value • Support • Personal attention • Empowerment • Listening & responding to member needs & desires

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