East Midlands Platform for Food, Physical Activity and Health

1. East MidlandsPlatform for Food, Physical Activity and Health Kath Childs Sumina Azam

2. Overweight and Obesity in the East Midlands Rising trend in overweight & obesity, with trend in females consistently higher than in England Concern that by 2050, 25% children will be obese and 40% will be overweight HM Government (2008), Healthy Weight, Healthy Lives: A cross-Government strategy for England .DoH

3. HM Government (2008), Healthy Weight, Healthy Lives: A cross-Government strategy for England .DoH

4. The East Midlands Declaration - Change4Life Launch of regional movement on 23rd September 2009 Declaration of “war” on the rising tide of obesity Aim was to galvanise support from everyone in the region – including grass roots organisations, employers and third sector for an East Midlands Platform Link made with the EU Platform – need for “exchanging policy ideas and best practice nationally, regionally and at local levels” Robert Madelin

5. EU Platform for Action on Diet, Physical Activity and Health • Set up in 2005 • Forum for “actors” at an EU level who can commit their membership to engage in concrete actions designed to contain or reverse rising trends in obesity • 33 member organisations that have made over 200 commitments to date in a variety of areas such as food reformulation, education, physical activity…

6. East Midlands Platform for Food, Physical Activity and Health Modelled on the EU Platform Is the Platform transferable and sustainable at a regional level? Platform members make a commitment to action that is over and above current activity that will make a contribution towards halting or reversing the rising trend in obesity Aim is to have members from public, private and third sector so that there is a partnership approach to tackling obesity

7. Commitment Principles Commensurate with the size and type of organisation putting it forward Must match aims and values of the Platform Over and above current organisational activities Innovative ? Has SMART objectives If outward facing, does it engage with local partners? Capable of being evaluated

8. The Membership Process

9. Progress First “shadow” Platform meeting held on 3rd March Engagement with potential members Review of potential commitments Raising the profile of the Platform First full platform meeting on 9 June, with review of commitments and welcoming of members

10. Stakeholder Engagement INTEREST x Health Service x Treasury x Sports industry x Academics x media x Voluntary groups x Local Government x transport planners x planners x employers x food industry x food producers x food retailers x caterers x advertisers INFLUENCE

11. Public Sector EngagementCurrent cost £1,172 millionEarly Years and Childhood critical

12. Accelerated action… Lot of activity already Limited and contested evidence (EPODE) Four pillars: political leadership, social marketing, public-private partnerships, intelligence Children’s Trusts could lead integrated delivery, aligning and coordinating activity

13. Community Intervention Local Project Management Regional Support

14. Offer… Regional support : Workforce development - HENRY licences Network/mutual support/learning set Social marketing expertise Data analysis Built environment consultancy Private sector expertise Public sector food procurement Commitments: Leadership support and challenge Healthier Nursery food Targeted educational programme Mentorship eg workplace health

15. Requirement… Political engagement Long term (5 year) commitment Identify ‘community’ – CT wide or specific community Capacity to lead at local level Mapping current initiatives Development shared evaluation model

16. Contacts & further Information Web: www.regionalplatform.org.uk Email: info@regionalplatform.org.uk www.ec.europa.eu/health/nutrition_physical_activity/platform/index_en.htm