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3ie Grantees Communication for Policy Influence Clinic

3ie Grantees Communication for Policy Influence Clinic. Negombo 16 th – 18 th July 2012. What makes a good message?. Three ingredients of effective communication. Messaging is about ‘prioritisation’ not dumbing down. Prioritising: an example.

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3ie Grantees Communication for Policy Influence Clinic

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  1. 3ie Grantees Communication for Policy Influence Clinic Negombo 16th – 18th July 2012

  2. What makes a good message?

  3. Three ingredients of effective communication

  4. Messaging is about ‘prioritisation’not dumbing down

  5. Prioritising: an example • International trade has been seen in many cases to help developing countries to integrate into global markets and global value chains. This can help reduce the burden of governments to provide social protection in rural areas because some of the most vulnerable can earn greater incomes, thus alleviating poverty. trade can reduce Trade can reduce rural poverty. rural poverty.

  6. The message The development of a message needs to be part of a dialogue or story: • Why is the issue important? (prioritising) • Why SHOULD my audience care (persuasion/wider context) • What action can they take? (how will they use my message) – it’s a dialogue • Do they need any background information?

  7. BUT! • Make sure the message is • short (!), • clearand • consistent • Presents practical and usable advice • You want others to ‘own’ your message: this shows they have internalised what you’ve said • Make it memorable

  8. Take a look at this…

  9. And don’t forget the messenger • Who else in your network could amplify your voice? • Can you be a policy entrepreneur, or can you work with one? • Good reputation • Good communication skills • Time and resources to invest in dialogue Do you have the resources/credibility/reputation, visibility/ support to be taken seriously by other key players?

  10. Framing messages • What is framing? • Positive versus negative framing • Negative framing can hinder memory but grab attention • Need to be clear of objectives of messaging

  11. The elevator pitch

  12. Exercise for Tuesday morning • Imagine you have 2/3 minutes to talk to a policy-maker in a lift or before he/she leaves an event. (who is it?) • What would you need to tell them to convince them to want to know more and remember? • Write down your 3 key messages • You can work/practice in pairs or by yourself

  13. Day 2: Messaging

  14. The elevator pitch

  15. Exercise for Tuesday morning • You should have your 3 key messages • Split into pairs – one of you is a policy maker that you meet in the lift, going from the 1st to the 12th floor. • You have 2 minutes to pitch your key messages. • Switch. (4 minutes – 2 minutes each)

  16. “ It’s ok to think like an economist but don’t write like one.Emphasise the decision...the underlying problem and the options to solve it.Minimise methodology, jargon and equations.” Verdier 1984

  17. The views presented here are those of the speakers, and do not necessarily represent the views of ODI, or our partners. www.odi.org.uk c.cassidy@odi.org.uk

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