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3ie Grantees Communication for Policy Influence Clinic

3ie Grantees Communication for Policy Influence Clinic. Negombo 16 th – 18 th July 2012. How to write a blog for impact. A blog is “ website or webpage on which an individual records opinions, links to other sites, etc. on a regular basis. ”. Oxford English Dictionary. t o introduce….

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3ie Grantees Communication for Policy Influence Clinic

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  1. 3ie Grantees Communication for Policy Influence Clinic Negombo 16th – 18th July 2012

  2. How to write a blog for impact

  3. A blog is“website or webpage on which an individual records opinions, links to other sites, etc. on a regular basis.” Oxford English Dictionary

  4. to introduce…. http://www.commoncraft.com/video/blogs

  5. A few types… • Topical blog: concentrate on a particular specialised topic. • Directory blog: often collect numerous websites/articles from other sources with interesting content on a specific topic. • Format blogs: sites with a specialist form of presentation, such as images or videos, or on a particular theme.

  6. Why?-Develop conversations/debate with others on the internet- Build reputation and credibility-Highlight other work- Quickly and easily build traffic to a site

  7. Key tips • Length: 250-1000 words (MAX!) • Prep time: 2-3 hours – don’t overthink it • Tone: accessible, clear language, 1st person, discursive, informal • Use plenty of opinion

  8. Content • Short, sharp memorable title • Start with key point/message then pad out (think pyramid or iceberg!) • Use htmllinks to reference a source and direct traffic! Example: The UN has reflected concerns that climate change is a direct threat to the achievement of the Millennium Development Goals (MDGs). • Needs to be easy on the eye – put key points in bold/use bullet points/images/diagrams etc.

  9. ODIOpinion

  10. 3ie

  11. Useful resources on writing blogs • http://www.nonprofittechblog.org/why-your-nonprofits-volunteer-base-should-blog-for-your-nonprofit • http://www.problogger.net/archives/2005/12/30/tens-tips-for-writing-a-blog-post/ • http://blogoscoped.com/archive/2006-10-11-n47.html

  12. The views presented here are those of the speakers, and do not necessarily represent the views of ODI, or our partners. www.odi.org.uk c.cassidy@odi.org.uk

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