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CHAPTER 23. JAZZ AGE. Section 1. Boom Times. OBJECTIVES. Evaluate how the economic boom affected consumers and American businesses Examine how the assembly line spurred the growth of the automobile industry Explain how widespread automobile use affected the daily lives of many Americans
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CHAPTER 23 JAZZ AGE
Section 1 Boom Times
OBJECTIVES • Evaluate how the economic boom affected consumers and American businesses • Examine how the assembly line spurred the growth of the automobile industry • Explain how widespread automobile use affected the daily lives of many Americans • Discuss how American industries encouraged changes in consumer practices
ECONOMIC BOOM FOR CONSUMERS AND BUSINESSES • Economic prosperity – led to wage increases for workers • Workers – increased their purchasing power – created a market for new products • More electrical appliances
ASSEMBLY LINE AND THE AUTOMOBILE INDUSTRY • Assembly line cut production time and costs • Manufacturers were able to reduce car prices – this allowed greater numbers of consumers to buy cars
FORD CHANGED WORKING CONDITIONS IN THE 1920’S • Developed the assembly line • Shortened the work day • Increased wages
AUTOMOBILE’S AFFECTS ON DAILY LIFE THE AMERICANS • Linked rural areas to urban areas • Contributed to the growth of suburbs • Replaced horse-drawn vehicles • Reduced the use of the trains/trolley cars • New social opportunities for teenagers
CHANGES IN CONSUMER PRACTICES • Installment buying – making monthly payments • Advertising – magazines, newspapers, billboards, and radio • Retail chain stores – A & P Grocery chain store
SECTION 2 Life in the 1920’s
OBJECTIVES • Analyze the impact prohibition had on crime • Describe the characteristics of the new youth culture • Explain how new forms of popular entertainment created a mass culture • Examine what the Scopes trial and the religious movement of the 1920’d revealed about American society
IMPACT OF PROHIBITION ON CRIME • Passage of the 18th Amendment (Prohibition) in 1919 • Volstead Act (enforced the 18th Amendment) • Speakeasies (bars) • Bootleggers (alcohol smuggled in from Canada, Mexico, West Indies) • Al Capone (Chicago mobster) • Eliot Ness (Prohibition Bureau special agent) • Untouchables (Ness and his detectives) • 21st Amendment (Repealed Prohibition in 1933)
IMPACT OF PROHIBITION ON CRIME • Passage of the 18th Amendment (Prohibition) in 1919
Prohibition from 1919 to 1933 (18th Amendment)
IMPACT OF PROHIBITION ON CRIME • Volstead Act (enforced the 18th Amendment)
Volstead Act Enforced Prohibition
IMPACT OF PROHIBITION ON CRIME • Speakeasies (bars)
IMPACT OF PROHIBITION ON CRIME • Bootleggers (alcohol smuggled in from Canada, Mexico, West Indies)
IMPACT OF PROHIBITION ON CRIME • Al Capone (Chicago mobster)
Gangster “Scarface” Al Capone
IMPACT OF PROHIBITION ON CRIME • Eliot Ness (Prohibition Bureau special agent)
IMPACT OF PROHIBITION ON CRIME • Untouchables (Ness and his detectives)
The Untouchables (Ness and his detectives)
IMPACT OF PROHIBITION ON CRIME • 21st Amendment (Repealed Prohibition in 1933)
CHARACTERISTICS OF THE NEW YOUTH • Women seeking social and economic independence • Participated in sports • Held jobs • College life’s fashions • Leisure activities in college
CHARACTERISTICS OF THE NEW YOUTH • Dress of the females changed (wore shorter skirts and silk nylons) • Wore bobbed hair
CHARACTERISTICS OF THE NEW YOUTH • Flappers were women that did not conform to society (had bobbed hair, drove cars, smoked in public, and participated in sports)
CHARACTERISTICS OF THE NEW YOUTH • New jobs for the women (ran telegraph lines, stenographers, flew airplanes, hauled freight in trucks, nurses, teachers, etc)
CHARACTERISTICS OF THE NEW YOUTH • Collegiate look for the youth was baggy flannel shirts and sport jackets
CHARACTERISTICS OF THE NEW YOUTH • Leisure activities (dance marathons, beauty contests, and flagpole sitters)
NEW FORMS OF POPULAR ENTERTAINMENT • Radio – KDKA in Pittsburgh/WWJ in Detroit • NBC (National Broadcasting Company)