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Enquirer Journey

Enquirer Journey. Who am I?. Dave Cooper Horologist 35 years in education Lecturer Student Services - Counsellor Marketing Officer Schools and Community Liaison Manager Marketing Manager Director of Marketing. College Structure. Where is: Marketing Admissions Guidance Call Centre

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Enquirer Journey

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  1. Enquirer Journey

  2. Who am I? • Dave Cooper • Horologist • 35 years in education • Lecturer • Student Services - Counsellor • Marketing Officer • Schools and Community Liaison Manager • Marketing Manager • Director of Marketing Dave Cooper Director of Marketing - Solihull College

  3. College Structure • Where is: • Marketing • Admissions • Guidance • Call Centre • Faculty Offices • Administration Dave Cooper Director of Marketing - Solihull College

  4. Business Strands • School Leavers • Adult Learners • Higher Education • Management and Professional • Apprenticeship • International SCHOOL LEAVERS Dave Cooper Director of Marketing - Solihull College

  5. The Buying Process • Impulse and considered • Impulse unlikely • Considered by who? • Students themselves • Parents • Teachers • Advisors - Connexions Dave Cooper Director of Marketing - Solihull College

  6. Communication Channels • Prospectus • Definition – “A formal statement giving details of a forthcoming event, such as the publication of a book or an issue of shares” • Advert • Where? Dave Cooper Director of Marketing - Solihull College

  7. Methods of Communication Dave Cooper Director of Marketing - Solihull College

  8. Google Solihull College

  9. Dave Cooper Director of Marketing - Solihull College

  10. Dave Cooper Director of Marketing - Solihull College

  11. Z-Cards

  12. Further Education Prospectus

  13. Higher Education Prospectus

  14. Mobile site

  15. Timeline • Autumn Term Enquiry • Spring Term Application • Summer Term Interview • Summer Break Enrolment Dave Cooper Director of Marketing - Solihull College

  16. Autumn Term • Distribution of communication materials • Schools liaison activities • Open Events 16 – 19 & H.E. • Specialist exhibitions • The Skills Show Dave Cooper Director of Marketing - Solihull College

  17. Spring Term • Continued schools activities • Mock Interviews • Specialist Talks • Careers Events - texting key • Text promotion Dave Cooper Director of Marketing - Solihull College

  18. Summer Term • Welcome days - qualification • Specific promotion events Dave Cooper Director of Marketing - Solihull College

  19. Summer Break • Reinforcement – cognitive dissonance • Direct Communication – Letter, text • Late application promotion – Integrated • Adult - door to door Dave Cooper Director of Marketing - Solihull College

  20. TYP HE Stats Dave Cooper Director of Marketing - Solihull College

  21. TYP FE Stats Dave Cooper Director of Marketing - Solihull College

  22. Survey results

  23. Survey results

  24. Comments • Because it gave me information regarding the course • Clear information and what to do next • Described the course well • Reassured me on the quality of learning & resources at Solihull college • Believed the course would suit what I required • Specified more details • Course times and flexibility to work • Gave details, requirements and what achievements are gained • To see what modules will be offered • I understood there was excellent resources to help with my course • Helped me to understand the types of people that attend the college. • Showed all aspects of the course • Answered some of my questions

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