Google Opening up to Developers From 2 to 55 APIs in 3 years

1. Google Opening up to Developers From 2 to 55 APIs in 3 years Patrick Chanezon, Google, chanezon@google.com API Evangelist • April 8th 2008

2. Google APIs Evangelist: Patrick Chanezon • Paris - San Francisco • API Evangelist - OpenSocial • Checkout, AdWords • Software plumber • Java geek… in scripting rehab: Ruby, JavaScript, PHP, Python • Open Source: ROME, AdWords (Java, C#, Ruby) • Sun: Blogs, Portals, eCommerce • Netscape/AOL: LDAP, Calendar, App Servers, CMS, MyNetscape (RSS) • More on my blog http://wordpress.chanezon.com • Links and slides at http://del.icio.us/chanezon/

3. Google APIs (Circa November 2006, Mainz) • Why are we doing do it? • Our mission: “Organize the world’s information and make it universally accessible and useful” • We can’t organize it all ourselves • 14 Google APIs on http://code.google.com… and counting! • Google Data API • Calendar API • Maps API • AdWords API • Blogger API • Data APIs • Desktop SDK • Earth (KML) • Enterprise APIs • Homepage API • Related Links • Sitemaps • Talk (XMPP) • Toolbar API • Web Search API

4. Google APIs (Circa May 2007, Buenos Aires) • Why are we doing do it? Our mission: “Organize the world’s information and make it universally accessible and useful” We can’t organize it all ourselves • 32 Google APIs on http://code.google.com… and counting! • Checkout API • Data API • 8 services • Maps API • AdWords API • Ajax Search API • Ajax Feed API • Desktop SDK • Enterprise APIs • Homepage API • YouTube API • Sitemaps • Talk (XMPP) • Toolbar API • Google Web Toolkit • …

5. Google APIs (Circa September 2007, San Francisco) • Why are we doing do it? Our mission: “Organize the world’s information and make it universally accessible and useful” We can’t organize it all ourselves • 37 Google APIs on http://code.google.com/apis… and counting! • Checkout API • Data API • 8 services • Maps API • AdWords API • Ajax Search API • Ajax Feed API • Desktop SDK • Enterprise APIs • Homepage API • YouTube API • Sitemaps • Talk (XMPP) • Toolbar API • Google Web Toolkit • …

6. Google APIs Today (Circa April 2008, Redwood City) • Why are we doing do it? Our mission (it has not changed): “Organize the world’s information and make it universally accessible and useful” We can’t organize it all ourselves • N Google APIs on http://code.google.com/apis… and counting! • Let’s script it so that I can reuse this slide • Including 3 Platforms • wget http://code.google.com/more/ -q -O - | grep products-short-desc | wc -l • 55

7. Google APIs Trends

8. API Technologies as Bridges • Advertiser Ads (AdWords) • Publishers - Ads (AdSense) SOAP

9. Google APIs Grandfather • Nelson Minar • Created APIs at Google • Search API 2002 • AdWords API 2005 • 2006, blog post • “Why SOAP Sucks” • http://tinyurl.com/ykdy32

10. Kieden: an API Success Story • 2005: 3 guys in an appartment in San Francisco with their Powerbook and one server • Mixed AdWords and SalesForce: created value • Used SalesForce platform for the UI and Database • AdWords API, accessed from their unique server, pushed to SalesForce • Product done in 6 months • Many SalesForce customers • SalesForce bought them that summer • Led to Google-SalesForce alliance in 2006

11. Salesforce for Google AdWords

12. API Technologies as Bridges • Advertiser Ads (AdWords) • Publishers - Ads (AdSense) • User - Data (Gdata) • Buyers - Sellers (Checkout) SOAP REST

13. Standard REST Plumbing for Google APIs • Each service wants their own Data API: standardize on a common REST Plumbing • APIs = Plumbing "If I had my life to live over again, I'd be a plumber.” Albert Einstein

14. AtomPub for Google Data APIs • REST API, Based on Atom and the Atom Publishing Protocol "The release of atom power has changed everything except our way of thinking…” Albert Einstein

15. First Google Data API: Calendar • GET, POST, PUT, DELETE Calendar Entries • Released in April 2006 “...the solution to this problem lies in the heart of mankind. If only I had known, I should have become a watchmaker." Albert Einstein

16. 20 AtomPub based Data APIs • From Videos to Spreadsheets "The secret to creativity is knowing how to hide your sources. Albert Einstein

17. Google APIs RESTful Standardizer “'Google Data APIs Protocol' is a horrible name. You can tell that ex-Microsoft employees had a hand in this effort. :)” Dare Obasanjo (Microsoft) Adam Bosworth on a bike

18. more quotes... “The benefit is that you'd have a single API that could be used to query, update, and index structured data on the web--anywhere on the web. It's a pretty powerful vision and something I didn't expect to see for a couple more years” - Jeremy Zawodny (Yahoo)

19. Charge successful 9 Account Fulfillment Ready to ship Ship 7 10 Fulfillment API Initiate return Refund API 11 12 Order number, account 6 2 Charge CC Merchant 1 8 Shopping cart (xml) Name, shipping address, email (xml) Payment to merchant via ACH 5 Checkout API 3 Checkout User confirms purchase; CC authorized 4 Some APIs are more complex: Google Checkout

20. Don Isidro as a metaphor for Web Services • Detective, rational mind, knows a lot, infers the rest • Algorithms • People look for his advice on issues • Visit him in prison • Get answers, can get going with their lives

21. API Technologies as Bridges • Advertiser Ads (AdWords) • Publishers - Ads (AdSense) • User - Data (Gdata) • Buyers - Sellers (Checkout) • User - Search results (Ajax Search) • User - Maps (Maps) SOAP REST Ajax

22. + + = + = Ajax API Pioneer: Bret Taylor • Created the Google Maps API in 2005 • Starting the trend of Ajax APIs: • Ajax Search • Ajax Feed • Ajax Language • OpenSocial

23. API Technologies as Bridges • Advertiser Ads (AdWords) • Publishers - Ads (AdSense) • User - Data (Gdata) • Buyers - Sellers (Checkout) • User - Search results (Ajax Search) • User - Maps (Maps) • Build your own bridge (Google Web Toolkit, Gears, App Engine) SOAP REST Ajax

24. Google APIs Godfather: Chris DiBona • http://code.google.com/opensource/ • Google Open Source Program office • Summer of Code • Project Hosting • Over 1M lines of Google code open sourced in more than 100 projects

25. Platforms, Standards and Open Source • Making the web better, by solving big issues for developers: • Ajax Applications • Offline web applications • Social Applications: OpenSocial • Mobile applications • Scaling web applications: Google App Engine

26. OpenSocial: A Standard for Everyone

27. Gartner Hype Cycle

28. OpenSocial Hype Cycle

29. OpenSocial Trends: Yahoo!

30. Google APIs Guide: Hal Varian • OpenSocial is a straightforward application of chapters 8 and 9 • “Standards change competition for a market to competition within a market” • Network Effects • Lock-In and Switching Costs • Standards

31. Google APIs “Benevolent Dictator”: Guido van Rossum • The 55th API: Google App Engine (Announced yesterday) • BigTable and GFS exposed in Python • Google APIs: Auth and Mail • Automatic Scaling and Load Balancing • Open Source local development environment

32. Google App Engine • "We will encourage you to develop the three great virtues of a programmer: laziness, impatience, and hubris.” • Larry Wall, Programming Perl (1st edition), Oreilly And Associates • (see Jeremy Zawodny’s talk this afternoon for details) • Works for Python programmers too:-) Larry and Guido, Credits Tim Bray

33. Google APIs Leader: Vic Gundotra • Experimenting with Events • Platforms and Standards • APIs and S’mores

34. Google Developer Days

35. A two day developer gathering focused on pushing the boundaries of web applications. May 28-29, 2008 San Francisco Learn more and register at http://code.google.com/events/io

36. Conclusion • All Services can benefit from an API: “Innovation happens elsewhere” • Solve big problems for developers • All APIs should be self service • No ideology for technology choices: pragmatism wins • Listen to developers, Participate in the conversation • Open Source, Open Standards better than closed Platforms • Code speaks better than Slideware • Get started today at http://code.google.com/

37. Questions