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JUDGING CRITERION

JUDGING CRITERION. H ow y our E ntry w ill b e J udged. J udges will evaluate all entries (except Passion for Pakistan) as per specific criteria to give a score. The overall effectiveness of the marketing effort will be judged as per the following breakdown: SCORING SYSTEM

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JUDGING CRITERION

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  1. JUDGING CRITERION

  2. How your Entry will be Judged Judges will evaluate all entries (except Passion for Pakistan) as per specific criteria to give a score. The overall effectiveness of the marketing effort will be judged as per the following breakdown: SCORING SYSTEM Strategic Challenge + Objectives 15% Idea 35% Execution of Idea 35% Results 15% Total final score 100% PASSION FOR PAKISTAN CATEGORY Judges will evaluate all entries based on the most compelling and unique creative idea that highlights the image of Pakistan coupled with effective integration with product/service. • Important: • Scoring is highly confidential. • The judges’ scores and decision will be final and will determine the winning entries. • Judges will be asked to excuse themselves in case of conflict of interest. • It is likely to have more than one winner or perhaps no winners at all in a particularcategory. ENTRY KIT

  3. Completing the Entry Form Your entry should tell the complete story of all the marketing and advertising communications created and implemented for this marketing effort including all other factors that impacted your efforts. DO NOT include logos, graphics, pictorial elements and screen grabs of your creative work in the written case. SOURCING YOUR DATA IN THE ENTRY FORM All data, claims, facts, etc. included anywhere in the entry form must include a specific,verifiable source. • Use the specific name of the company to reference a source except when the source is an Agency company (Ad, Media or other agencies). Since PAS Awards is an agency‐blind competition, refer the agency company research as “Agency research.” • Entries that do not source data will be at a disadvantage at the scoring stage. • Be as specific as possible in documenting all evidence in terms of time period, researchinvolved, etc. • Graphs or charts may be used • to present results. • For campaigns that ran in 2012 or in the period before that, and are re-entering this year, please ensure the results and data are relative to the qualifying period only i.e. Jan‐Dec 2013. ENTRY KIT

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