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This article provides an overview of strategic planning, including definitions, environmental scan, current status, and key data sources.
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Strategic Planning Preparation • Strategic planning overview and working definitions • Brief environmental scan • Where we are today • Review of key data sources
ACC 2012 Planning Retreat “Thank y’all!”
ACC 2012 Planning Retreat “Mapping a New Frontier”
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ACC 2012 Planning Retreat:Goals of the day • Differentiate between Academic Master Plan, Master Plan, and new Strategic Plan • Engage in environmental scanning; review data resources for planning • Review current financial and employment outlook • Retool the college strategic priorities by developing new strategic priority statements
Introduction to Planning at ACC Richard Rhodes, PhD President /CEO (aka “The Ranch King”) “Mapping a New Frontier”
The Academic Master Plan Enrique Solis, PhD Interim Executive Vice President & Provost (aka “The Rifleman”) “Mapping a New Frontier”
Strategic Planning Preparation: A Sampling of Data and Resources “Scouting the Trail Ahead”
Strategic Planning Preparation • Strategic planning overview and working definitions • Brief environmental scan • Where we are today • Review of key data sources
Strategic Planning: Overview • Mission/ Vision/ Values/ Strategic Priorities • What is the purpose of the college? • Goals • How will we fulfill our mission? • Action Plans / Strategies • How will we achieve our goals? • Implementation • How will we execute our plans? • Evaluation • How will we know if we have met our goals?
Strategic Planning: Working Definitions • Strategic Plan • Collegewide plan • Based on review of relevant external and internal factors • Directs goal setting and resource allocation • Guides efforts to achieve goals Academic Plan Plan for educational programs and student support services Framework for making decisions and allocating resources Guides development and improvement of programs and services
Strategic Planning: Working Definitions Strategic Priority • General statement guiding college efforts in an area • What the college is committed to achieving in an area Goal • Objective of a program, department, support unit Action Plan / Strategy • How the goal or objective will be accomplished • Often described by a program, process, or activity Target • A specified outcome to be achieved by the action plan/strategy Measure • Performance indicators / quantitative criteria used to evaluate the degree to which the goal has been achieved
An Example! • Strategic Priority: ACC is committed to achieving student success through supporting student progress from the time a student enrolls through the student’s completion of a program and university transfer or employment. • Goal: ACC will increase first fall to second fall semester persistence for FTIC students. • Action Plan/Strategy: Develop a first-year-experience seminar for students new to ACC.
An Example! • Target / Outcome: The proportion of FTIC students who return to college the second fall semester will increase by 5 percentage points in 2013. • Measure: The percentage of FTIC students who are enrolled in fall 2012 will increase from the five-year average of 48.5% to 53.5% in 2013. Example Strategic Plan: Truckee Meadows Community College 2010:
Strategic Priority: “I will improve my health ” Goal “I will walk up the stairs to my office on the 6th floor, without needing CPR/AED, by Nov 22” Goal “I will improve my diet to reduce the need for Metamucil and other meds” Goal “I will use stress reduction techniques to decrease therapist bills” Action Plan I will go to the gym 3 times a week and run like a zookeeper being chased by an escaping cheetah Action Plan I will eat SO many servings of vegetables that I will become a rabbit Action Plan I will meditate, go to yoga class, and take a walk without my Ipod every day” Target Visited doctor and tests showed lower BP, and no need for meds! Target Kept a journal and my therapist says I am done! Target Completed a marathon in 25 minutes on Nov 22! Measure Time to complete race; Distance raced Measure Blood pressure readings and monthly expenses for meds Measure Number of pages written in journal and monthly expenses for therapy
About what percent of the Texas 2010 Census is within the ACC service area? • <1% • 1.23% • 3.25% • 7.04% • 9.68% • >10% SOURCE: US Census data
What is the 2010 percentage breakdown of White, Hispanic, and Black populations within the ACC service area? • 55%W, 31%H, 7%B • 50%W, 24%H, 11B • 45%W, 30%H, 20%B SOURCE: Student Success Report 2012; Texas State Data Center
What is the percentage breakdown of White/ Hispanic/ Black ethnicities within the Fall 2011 ACC student population? • 55W/ 31H/ 7B • 50W/ 27H/ 8B • 60W/ 35H/ 5B • 45W/ 27H/ 15B • 58W/ 28H/ 14B SOURCE: ACC Fact Book 2011-12
Comparison of ACC Student Ethnicities and Service Area Ethnicities SOURCE: Student Success Report 2012; Texas State Data Center
Austin private-sector job growth has increased by what percent since 2007? • 2.2 • 5.8 • 7.1 • 10.5 • 15.9 SOURCE: The Business Journals ON NUMBERS
Which one of these high growth jobs in the US will require LESS THAN 100,000 new workers by 2020? • Registered nurses • Postsecondary teachers • Nursing aides, orderlies, attendants • Biomedical engineers • Elementary school teachers • Accountants and auditors • Licensed practical and licensed vocational nurses • Physicians and surgeons SOURCE: BLS Occupational Employment Projections
Occupations with Greatest Number of New Jobs Added 2010 to 2020 in the Austin Service Area(post secondary award to bachelor’s degree) [Source: EMSI data]
Occupations with Greatest Projected Job Growth 2010 to 2020 in Austin Service Area (postsecondary award to bachelor’s degree) [Source: EMSI data]
ACC Programs of Study Associated with Austin Growth Occupation for 2020: Accountants and Auditors • Accountants and Auditors - 121 Completers AY 2012 • AAS in Accounting Specialist; • AAS in Accounting Technician; • Advanced Technical Certificate in Professional Accountant; • Certificate in Accounting Clerk ; • Marketable Skills Award in Accounting Technician; • Marketable Skills Award in Professional Accountant; • Marketable Skills Award in Accounting Specialist (AS in Business Administration - 114 Completers) SOURCE: EMSI Data; ACC Fact Book 2011-12
In Fall 2011, ACC awarded 326 degrees and certificates in Applied Technology areas, and 573 in Allied Health and Nursing areas. With these awards, did ACC meet its “Closing the Gaps” targets for 2020? • No. We are about halfway to reaching our targets. • No. We are about three-quarters of the way toward our targets. • Yes. We have already met the targets for 2020. SOURCE: Student Success Initiative – Closing the Gaps Update Spring 2012
Which of the following employers have sent workers to ACC’s Continuing Education programs for training? • Samsung • Austin ISD • Austin Energy • Contractors Association • US Department of Veterans Affairs • Georgetown Chamber of Commerce • All of the above SOURCE: Corporate Training Solutions Clients
Recently, ACC partnered with which company to connect students to internships and job opportunities? • NACE • Campus2careers • Google • Facebook • Civitas
Strategic Planning Preparation • Strategic planning overview and working definitions • Brief environmental scan • Where we are today • Review of key data sources
What was the total enrollment for Adult Education for 2010-11? • 2,960 • 2,718 • 3,371 • 3,645 • 4,660 SOURCE: ACC Fact Book 2011-12, p.267
According to the Achieving the Dream Longitudinal Report, the FTIC Hispanic persistence rate Fall 2011 to Spring 2012 was… • 59% • 67% • 71% • 74% • 82%
FTIC Cohorts: First Fall to Spring Persistence by Ethnicity SOURCE: Achieving the Dream Longitudinal Study DRAFT August 2012
In May 2011, Austin ISD had 4,174 graduates. What percent of those students enrolled at ACC in Fall 2011? • 4.2% • 9.8% • 11.5% • 15.9% • 19.4% Source: Texas Higher Education Data – High School to College (P-16)
Source: Texas Higher Education Data – High School to College (P-16)
Which ACC Campus has the largest proportion of assignable square footage per student? • Cypress Creek • Eastview • Northridge • Pinnacle • Rio Grande • Riverside • Round Rock • South Austin Source: ACC Fact Book 2011-2012
Assignable Square Footage Per Student Source: ACC Fact Book 2011-2012
For FY 2013 what is the total ACC budget? • $198,545,182 • $225,252,849 • $253,852,683 • $272,128,217 • $301,204,248 Source: FY 2013-2015 Master Plan
According to the 2011-2012 Fact Book, for FY 2012, Instruction accounted for what percentage of the projected expenses? • 34% • 41% • 49% • 54% • 59% Source: ACC Fact Books
For FY 2013, what percentage of our projected revenue comes from tuition and fees? • 25% • 30% • 35% • 40% • 45% Source: FY 2013-2015 Master Plan
Strategic Planning Preparation • Strategic planning overview and working definitions • Brief environmental scan • Where we are today • Review of key data sources
Selected Data Sources • ACC Fact Books • ACC Master Plans • SSI Closing the Gaps Updates • Student Success Report 2012 (on flash drive pen) • Achieving the Dream Longitudinal Study DRAFT August 2012 (on flash drive pen) • THECB Texas Higher Education Data • EMSI - Economic Modeling Specialists International • Bureau of Labor Statistics • Texas State Data Center & US Census Data • The Business Journals “On Numbers” • TIPS – OIEA’s The Information Portal System • OIEA A-to-Z webpage • ACC Retreat 2012 Binder • Flash Drive Pen
Financial Outlook Ben Ferrell, Jr. Executive Vice President Finance and Administration “Funding Outlook for Austin CC”