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Online Audience Targeting

Online Audience Targeting. V12 Group Digital. Multi-source file of response & compiled data. 110 Million US Households. 67 Million ePostal Records. 128 Million Phone Records. Over 260 Specific Data Fields. 1,000 Census Variables (ZIP & CRRT level). V12 Group Data. V12 GROUP QUICK FACTS.

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Online Audience Targeting

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  1. Online Audience Targeting V12 Group Digital

  2. Multi-source file of response & compiled data 110 Million US Households 67 Million ePostal Records 128 Million Phone Records Over 260 Specific Data Fields 1,000 Census Variables (ZIP & CRRT level) V12 Group Data V12 GROUP QUICK FACTS V12 Group’s file is built from more than 40 compiled and proprietary data sources. To ensure accurate targeting we combine postal, email, phone, and mobile data, as well as hundreds of selectors to improve targeting. Data Quality and Verification • Each record must match two source inputs for a record to be considered • The file is matched against additional national files to triple verify and ensure deliverability • The file is updated monthly and re-built quarterly • The data meets all DMA privacy, security compliances and is fully CAN-SPAM compliant • NCOA, Deceased Scrub, Address Standardization and CASS 208 Million Consumer Records

  3. Offline Data Sources V12 Group categorizes the data into nine categories. With over 330+ audience segments, V12 Group can help you reach the most relevant online audience or combine segments to create custom profiles. Built from more than 40 compiled and proprietary data sources, V12 Group ensures accurate targeting.

  4. Offline to Online Matching V12 Group works with a large network of match partners that match consumers to anonymous cookies. As consumers self-identify via email or postal address on a match partners site, the match is made, and all PII is stripped from the cookie. The cookie is then loaded with all pre-identified segments (i.e. Audi Driver, DIYer, etc.) the consumer was scored into offline, and sent to our partners for online audience targeting.

  5. Segments LIFESTYLE & PURSUITS Children Family Infants & Toddlers Elementary School Middle School High School Kids Grandkids Gardening Voters Healthy Living Arts & Crafts Collectors/Hobbyists Luxury Life Do It Yourselfers Self Improvement Democrat/Republican Contributors AUTOMOTIVE Automotive Enthusiasts Motorcycle RV Owner Truck Owner Luxury Buyers Hybrid Buyers By Brand By Class By Age By Budget Range In-Market Predictor After-Market Repair Profile SPORTS & FITNESS Sports - General Nascar Golf Scuba Diving Baseball Fitness Football Running Snow Skiing Great Outdoors Basketball

  6. Segments DEMOGRAPHICS Male/Female Age Presence of Children Presence of Adults Dwelling Type Education Family Position Homeowner Household Income Medium Home Value Occupation Religion Geographic Location Ethnicity/Race Elders (80+) Silent Generation (64-79) Boomers (55-63) Jonsers (43-54) Generation "X" (27-42) Millenials (18-26) PYCO PERSONALITY Energy Type Information Type Decision Type Lifestyle Type Information Gathering Personality Type ENTERTAINMENT Read Fashion Read Medical Read Health Read People Read Entertainment Read Sports Avid Readers Entertainment Enthusiasts Music Read World News/Politics Interest in Cooking Satellite TV owners

  7. Segments TRAVEL Rewards Card Holder International Business Cruises Personal Casino Gambling High End BUYERS Female Merchandise Male Merchandise Internet Buyers Children's Products Clothing Buyers DVD Buyers Gadget Buyer Pets Book Buyer Magazine Food Home Decor Home Improvement Cosmetics Opportunity Seekers Sweepstakes Contest FINANCE Income < $30K Income $30K-$60K Income $61K-$100K Income > $100K Bank Card Holder Credit Card Holder Investment/Retirement Plans Retail Card Holder Wealth Top 10% Wealth Top 20% Wealth Top 30% Wealth Top 50%

  8. PYCO Personality Data PYCO Personality Profiles use a proprietary process that pairs a consumer’s name and postal address with hundreds of different data points to assign a highly accurate personality type. • 1,500 pages of complex algorithmic code • 320 discrete data points • 16 unique personality segments Is Your Prospect an Introvert? The type of buyer who makes methodical and fiscally responsible purchases. Is Your Prospect an Extravert? One who enjoys being the center of attention and invests in luxury goods and services? With these types of “deep-dive” insights, advertisers' are boosting ad engagement, tailoring creative and ultimately converting more users into customers.

  9. PYCO: Personality Types for Iconic figures Donald Trump ESTP Persuaders Take a pragmatic approach &focus on immediate results. Theories & conceptual explanations bore them– they want to act energetically to solve the problem. Julius Caesar ENTJ Generals Frank & decisive & they assume leadership readily. Quick at seeing illogical & inefficient procedures & policies, and they develop and implement comprehensive systems to solve problems. Barak Obama ENTP Inventors Quick, ingenious, stimulating, alert & outspoken. Resourceful in solving new & challenging problems. Albert Einstein INTP Builders Seek to develop logical explanations for everything that interests them. Theoretical & abstract, interested more in ideas then in social interaction.

  10. By Class By Brand Aftermarket By Age In Market Predictor Vehicle Budget Range Automotive Data V12 Group’s automotive data is a subset of our offline consumer database covering 110 million US households. Our automotive data is comprised of over 130 million offline vehicle records, all matched at the household level. The 100% privacy compliant file is compiled from a proprietary collection of automotive services, including: Parts Providers Driver Statistics Public Records Government Sources Warranties Vehicle Maintenance Title Services Insurance Manufacturer’s Promotions

  11. Why V12 Group? • Over 80+ million unique US consumers each month connected to V12 Group’s accurate online audience segments • V12 Group owns all data, allowing the availability to cleanse & update monthly • Provides full transparency on how data is sourced for all 330+ audience segments • PYCO personality data • Offline triple verification process ensuring accurate data is attached to the cookie • Database meets all DMA privacy, security compliances and is fully CAN-SPAM compliant • NCOA, deceased scrub, address standardization, and CASS qualified Top Performing Verticals • Travel • Finance • Lifestyle and Pursuits • PYCO Personality Profiles FOR MORE INFORMATION: P: 1-866-842-1001 E: digital@v12groupinc.com

  12. Appendix

  13. PYCO Personality Case Study Niche luxury retailer was to release leather goods, handbags and accessories collection at a more moderate price point. CHALLENGE Reach middle to high-income female shoppers who were brand conscious, luxury buyers. SOLUTION By running an A/B split test we were able to leverage V12 Group’s PYCO Personality Data and target consumers who were known brand buyers based on their PYCO Personality score up against a selection of V12 Group segments, including higher income, luxury, and who were known offline apparel shoppers. RESULTS • The retailer’s return on ad spend was 290% over the course of the campaign.

  14. PYCO Personality Case Study DATA SOURCE INFORMATION • PYCO > Information Gathering > Feelers(S/F: Sensing/Feeling) • Lifestyles & Pursuits > Luxury Lifestyle • Entertainment > Reads Fashion • Buyer > Female Apparel Buyers • Income > $80k+ METRIC • PYCO CTR: 5.2% • V12 Group CTR: 2.8% • Ad Engagement: 10.6% • CPA: Compared to RON campaign, V12 Group’s Strategy and data targeting reduced the retailer’s CPA from $94.13 before V12 Group data targeting to $37.41 over the 45-day campaign • V12 GROUP DATA SEGMENTS • PYCO > Information Gathering > Feelers: 40,446,500 • Lifestyle & Pursuits > Luxury Lifestyle: 22,445,500 • Entertainment > Reads Fashion: 9,577,200 • Buyer > Female Apparel Buyers: 40,471,600 • Income > $80k: 26,447, 360 DATA SEGMENT MIX

  15. Automotive Case Study American automotive manufacturer released a new Crossover model for 2013. CHALLENGE Automotive manufacturer looking to target customers interested in a crossover vehicle. Goal of the campaign was to drive potential customers to online brochure and request a test-drive at a local dealer. SOLUTION Completed a 90-day campaign leveraging rich media 728x90, 300x250 & 468x60 across premium media and targeting the associated V12 Group automotive segments. RESULTS • 20 times more likely to click on the targeted ads. • During the first month of the campaign, the auto retailer saw a 57% increase in unique users over the previous 90 days before campaign launch. • The auto maker website received a 21% growth in email leads and phone leads increased by 63% during the first month of the campaign

  16. Automotive Case Study DATA SEGMENT MIX DATA SOURCE INFORMATION • Auto Class > Crossover Owner • Auto Class > SUV Owner • Auto Class > Truck Owner • Auto Class > Luxury • In-Market Predictor > SUV METRIC • CPA V12 GROUP DATA SEGMENTS • Auto Class > Crossover Owner: 1,071,200 • Auto Class > SUV Owner: 5,347,500 • Auto Class > Truck Owner: 4,598,640 • Auto Class > Luxury: 2,923,760 • In-Market Predictor > SUV: 3,657,400

  17. V12 Group Overview At V12 Group, our “glass-half-full” team is all about the opportunity. In fact, our glass is overflowing with the sheer potential of today’s marketing environment — and ideas to help you leverage it. Our sole mission is helping marketers plug into the full power of today’s enterprise acquisition marketing automation technology to coordinate schedules and resources, find and convert more prospects, enhance your brand visibility and grow your bottom line. Our Data Our Solutions Our Technology Data is the fuel for V12 Group. We utilize the production data in every aspect of the business and it is utilized by hundreds of firms for marketing and analytical purposes V12 Group plans and executes thousands of acquisition and CRM campaigns per year on behalf of our clients in an automated online and off line environment. Our technologies allows our data to become actionable. With our data platforms and applications, we have automated the entire business of compiling and utilizing data.

  18. 2013 Taxonomy Mail Order Buyers Male Apparel Buyer Mail Order Children’s Products Mail Order Clothing Buyer Mail Order Cosmetics Buyer Mail Order DVD Buyer Opportunity Seeker/Self Improvement Enthusiasts Pet Buyer Sweepstakes/Contest Consumer Electronics Buyers Diet & Weight Loss Buyers Video Game Buyers Computer Game Buyers Health & Beauty Products Buyers Home Furnishings Buyers Jewelry Buyers Plus Size Clothing Buyers ENTERTAINMENT Avid Readers Entertainment Enthusiasts Music Read Fashion Read Medical/Health Read People/Entertainment Read Sports Read World News/Politics Interest in Cooking Satellite TV Owners Vehicle Budget Ranges < $20k $20k - $29k $30k - $39k $40k - $49k $50k - $74k $75k + In Market Predictor Crossover Full Size Car Full Size SUV Full Size Truck Full Size Van Mid Size Car Mid Size Truck Minivan Small Car Small SUV Small Truck Luxury Aftermarket Auto Aftermarket Buyers Do-it-for-me BUYERS Book Buyer Female Apparel Buyer Food Buyer Home Décor Buyer Home Improvement Buyer Internet Buyer Magazine Buyer Nissan Oldsmobile Plymouth Pontiac Porsche Saab Saturn Subaru Suzuki Toyota Volkswagen Volvo By Class Crossover Full Size Car Full Size SUV Full Size Truck Full Size Van Mid Size Car Mid Size Truck Minivan Small Car Small SUV Small Truck Luxury Hybrid By Age 0 - 3 Years Old 4 - 5 Years Old 6+ Years Old FINANCE Income Range <$30K Income Range $30K-$60K Income Range $61K-$100K Income Range >$100K Debit Card Holder Credit Card Holder Investments/Retirement Plans Retail Card Holder Wealth 0- Lowest Decile Wealth 1- 9th Decile Wealth 2- 8th Decile Wealth 3- 7th Decile Wealth 4- 6th Decile Wealth 5- 5th Decile Wealth 6- 4th Decile Wealth 7- 3rd Decile Wealth 8- 2nd Decile Wealth 9- Top Decile SPORTS & FITNESS Baseball Basketball Fitness Football Golf Great Outdoors Healthy Living Nascar Running Scuba Diving Snow Skiing Sporting Interest AUTOMOTIVE Cars Motor Cycle RV Own Truck Owner Auto Enthusiasts Acura Audi BMW Buick Cadillac Chevrolet Chevrolet Truck/ SUV Chrysler Dodge Dodge Truck/SUV Ford Ford Truck /SUV GMC Honda Hummer Hyundai Infiniti Isuzu Jaguar Jeep Kia Land Rover Lexus Lincoln Mazda Mercedes Benz Mercury Mini Mitsubishi

  19. 2013 Taxonomy Family Position F-Female Head Of Household Family Position G-Grandmother Family Position H-Husband Family Position M-Male Head Of Household Family Position P-Grandfather Family Position W-Wife Gender F-Female Gender M-Male Home Owner P-Probable Home Owner Home Owner R – Renter Home Owner Y - Home Owner Income Range: A < $10K Income Range: B $10K-$19.9K Income Range: C $20K-$29.9K Income Range: D $30K-$39.9K Income Range: E $40K-$49.9K Income Range: F $50K-$59.9K Income Range: G $60K-$69.9K Income Range: H $70K-$79.9K Income Range: I $80K-$89.9K Income Range: J $90K-$99.9K Income Range: K $100K-$149.9K Income Range: L $150K - $174.9K Income Range: M $175K-$199.9K Income Range: N $200K-$249.9K Income Range: O$250K+ Length Of Residence: < 3 Yrs Length Of Residence: 3 - 5 Yrs Length Of Residence: 6-9 Yrs Length Of Residence: 10 - 14 Yrs Length Of Residence: 15+ Median Home Value 0-100K Median Home Value 101K-200K LIFESTYLE & PURSUITS Children In Household Age 0_3 Children In Household Age 4_6 Children In Household Age 7_9 Children In Household Age 10_12 Children In Household Age 13_18 Children/Presence In Household Family Interests/Activities Presence Of Grandchildren less than 12 Years Old Luxury Life Political Affiliation – Democrat Political Affiliation – Republican Presence Of Elderly Parent Veteran In Household Voter Indicator Arts & Craft Collectors Contributor/Charitable Donation: Animal, Children, Environment, Health, Political, Religious, Veterans, Donations Do It Yourselfer Gardening Hobby Self Improvement Hobbyists Home Study Courses Online Education Interest in Photography Interest in Wine Appreciation Read Cooking / Culinary Read Interior Decorating Read Natural Health Small Office / Home Office Employees Green Eco Living (broad) Green Eco Living (precise) TRAVEL Casino Gambling Leisure Travel Travel Business Travel Cruises Travel Personal High End Travel Travel Rewards Card Holder International Traveler DEMOGRAPHICS # Of Adults In Household: 1-1 # Of Adults In Household: 2-2 # Of Adults In Household: 3-3 # Of Children In Household: 0-No Child # Of Children In Household: 1-1 # Of Children In Household: 2-2 # Of Children In Household: 3-3 Total # In Household: 1-1 Person Total # In Household: 2-2 Persons Total #In Household: 3-3 Persons + Age Range: 18–24, 25–29, 30–34, 35–39, 40–44, 45–49, 50–54, 55–59, 60–64, 65–69, 70–74, 75–79, 80+ Dwelling Type Multi-Family Dwelling Dwelling Type Single Family Dwelling Education 1 - High School Education 2 - Some College Education 3 - College Graduate Education 4 - Graduate School Ethnicity A = Asian Ethnicity B = African American Ethnicity E = Arab Ethnicity H = Hispanic Ethnicity I = American Indian Ethnicity W = Caucasian Median Home Value 201K-300K Median Home Value 301K-400K Median Home Value 401K-500K Median Home Value 501K-750K Median Home Value 750K-Up Occupation - Blue Collar, Health Services, Management, Retired, Sales/Marketing, Self-Employed, Technical, White Collar, Work From Home Religion B-Buddhist Religion C-Catholic Religion I-Islamic Religion J-Jewish Religion P-Protestant Lifestage A - Elders (80+) Lifestage B - Silent Generation (64-79) Lifestage C - Baby Boomers (55-63) Lifestage D - Jonsers (43-54) Lifestage E – Gen-X (27-42) Lifestage F – Gen-Y / Millenials (18-26) PYCO PERSONALITY PROFILES Energy Type: Extravert/Introvert Information Type: Sensing/Intuitive Decision Type: Thinking/Feeling Lifestyle Type: Judging/Perceiving Information Gathering: Rational, Thinkers, Feelers, Idealists Personality Type: Generals, Strategists, Inventors, Builders, Supervisors, Inspectors, Persuaders, Operators, Supporters, Defenders, Entertainers, Artists, Mentors, Counselors, Advocates, and Dreamers

  20. Privacy V12 Group uses offline consumer data (e.g., demographic, purchase and interest data) in order to create non-personally identifiable audience segments that are used for online ad targeting. V12 Group takes consumer privacy very seriously. We provide this online data privacy policy to help you understand what V12 Group does and outline your choices regarding how we use the information in our care. It is our goal, to meet or exceed current industry privacy standards. If you have any questions about our company or our privacy practices, please feel free to email us at info@v12groupinc.com. V12 Group is a member of the Digital Advertising Alliance. For more information about the Digital Advertising Alliance, please visit www.AboutAds.info We are also members of the IAB and DMA. For more information or to view our Privacy Policy, please visit: http://www.v12groupinc.com/v12group_privacy_page.html

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