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B2B Audience Targeting

B2B Audience Targeting

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B2B Audience Targeting

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  1. The basics of B2B audience targeting

  2. There are two main things to consider when it comes to B2B audiences: who are you targeting, and where are they receiving your message? Use buyer personas The most effective way to identify the types of B2B audiences you should be targeting is by taking a long hard look at a key component of your agency’s marketing strategy: buyer personas. Buyer personas are presented as fictional characters, which are created using quantitative data obtained through client interactions. When it comes to B2B marketing, your personas will likely be tied to the different types of businesses your company deals with, but don’t forget to identify the type of employee that will serve as the decision-maker when it comes to your product or service. Identifying these decision-makers within your buyer personas can give you a firmly rooted starting point when it comes to social audience development. Fleshed out buyer personas should provide you with all the necessary demographics, psychographics, behaviors, motivators, and goals of your ideal customer(s). And, as luck would have it, knowing all of these things about prospective buyers will also help you create a hyper-targeted social media audience, resulting in higher conversion rates and top-notch prospects! Are your buyer personas missing any of the essential pieces of information we mentioned above? This worksheet will help!

  3. 2. Choose the right platform So you’ve identified your ideal customer(s), now the question is where do you focus your advertising efforts? The average internet user has eight social media accounts. Eight! That’s a lot of different arenas to step in, and a user’s projected persona is likely tied to the tone of each platform. This, of course, should influence the tone of your advertising efforts. Not sure what version of your buyer personas to expect from different social platforms? Check out the handy infographic below:

  4. Thanks for Watching! This content is a part of the post about b2b audience targeting from Vendasta.com, If you want to know more about white label kindly visit the site.

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