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Definition of NLIA

Learn about the significance of Native Language Internet Address (NLIA) and its role in enhancing e-commerce. Explore the development of internet addresses from IP addresses to domain names to NLIA and its impact on non-English speaking internet users.

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Definition of NLIA

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  1. Definition of NLIA What is Native Language Internet Address?

  2. Definition of NLIA http://www.ttu.edu.tw/udi-frame-4.htm

  3. 大同大學

  4. Significance of NLIA Why Native Language Internet Address now? • Natural development trend for internet address system • Fast growth of non-English speaking Internet Users • surpassed English speaking Internet Users • Critical for enhancement of E-commerce

  5. Evolution of Internet address Simplicity Convenience 3rd Generation • NLIA is the natural course of development. • It encourages the public to vibrantly participate in e-commerce activities 2nd Generation • domain names were invented to ease the Internet use for public. • This enhanced e-commerce greatly. 1st Generation • IP Addresses were originally designedfor military use andscientific research. 2.5 Generation • Linguistic limitation prevented the growth of e-commerce • in non-English speaking countries. • IDN has been developed to compromise the need. The Development of Internet Address 3rd Generation Native Language Internet AddressEx) Netpia, 넷피아, 2424, トヨタ 2.5 Generation Internationalized Domain NameEx) 넷피아.com 2nd Generation English Domain NameEx) netpia.com 1st Generation IP Address Ex) 123.456.78.90

  6. Europe 32.1% Asia-Pacific 32.9% North America 30.6% Africa 0.8% Latin America 3.5% World Internet Users by Dec 2002 • Asia-Pacific to have more Internet Users then Europe or • North America by end of 2002 • The number of Internet Users in other continents’ Non-English • speaking countries are expected to grow more and more. Source: Nua Internet Surveys, eMarketer

  7. Application : Internet Explorer, Netscape Navigator, Opera, Mozilla, Mail agent, Telnet program, FTP Program … Native Language Internet Address System OS : Windows, MAC OS, Linux, Unix, BSD, BeOS … DEVICE : PC, PDA, Mobile Phone, Web Electronic Home Appliances … An Internet address must answer the right information independent of Browsers, Applications, Operating Systems and Devices. Independence of Internet Address

  8. User Hidden Information DB : 삼성전자 Query : 삼성전자 (Samsung Electronics) Char Info Korean App Info Mozilla 0.98 Char Korean OS Info Linux 2.4 Location Korea Device Info PC Web www.sec.co.kr User IP 123.45.67.89 Mail mdb.sec.co.kr FTP ftp.sec.co.kr ... … Native Language Name Server 1. Analyze user’s inputs & hidden information 2. Checking Cache : Check if there are matching values in the Cache 3. If no matches in the cache, send queries to DB and save the output in the cache 4. Respond requested values to the client Service Flow Response : www.sec.co.kr

  9. What is Native Language E-mail Address? E-mail Service using Native Language Using the Mail Client Using the Web Browser

  10. Other Applicable Business Model Native Language Map Service • View an area map by simply entering the desired location in the web • browser address column. • Include an extension such • as 'map' or 'location' when • entering the location.

  11. Solution / Package • Native Language Name Server, Application Server, Data Base • Able to support any language • Different packages available to match various needs Technical Support / Consulting • Before / after implementation • Extensive long-term consulting available Business Model / Marketing Tools • Policies, Legal matter, marketing support • Business model development consulting What Can Netpia Provide?

  12. 100,000,000(exp) 25,000,000 12,000,000 20,000,000 4,000,000 10,000,000 600,000 100,000 8,500 10,000 May 2001 May 2000 May 1999 Growth of Korean Internet Address Use • Query by using Korean Internet Address has grown exponentially. • In 3 years, it has grown 1,400 times. 1,400 times growth in 3 yrs! ( Unit: Query using NLIA / 1 Day ) Source: ngDN System May. 2003 Sept. 2002

  13. ISP 37 ISPs by Aug. 2002 Universities 16 universities by Aug. 2002 NLIA Adoption in Korea More than 800 bus.partners

  14. NLIA User Status in Korea Obtained de Facto Standard by Internet Users Approx. 90% (22M) source : KRNIC ISP Stats (June, 2002) • Total Number of Korean Internet Users : 25 million • Approx. 22 million, 90 % of the total number are able • to access the NLIA service in Korea.

  15. NLIA System Network in Korea • Service enabled by 90% of ISP network for public interest

  16. Native Language Internet Address Native Language Email Address Native Language Map Service Local Top Level Name Shortcut Service Numeric Internet Address Service Service Model in Korea Applicable Service Model

  17. Satisfies Internet users’ needs by making navigation easy Encourages the general public for active participation in e-commerce Expandability of services Secures global IT competitiveness of a country Economic aspect

  18. Our suggestion Co-operation for the development and globalization of NLIA system for the benefit of non-English speaking people Take part in the evolution of Internet Address!

  19. 1. Company Overview

  20. Company Overview • Company Name : Netpia.com Inc • CEO : Pan- Jung Lee • Established in July, 1997 • Employees : 57 • Business Areas: • 1) Native Language Internet Address • 2) Shared Registrar (com .net .org registration) • URL : www.Netpia.com ( 넷피아or netpia )

  21. For any further inquiries, email us at:slee@netpia.com / steveyang@netpia.com

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