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Social Consequences of Mobile- Mediated Communication

Social Consequences of Mobile- Mediated Communication. 25 November 2008 Youjin Chung (2005240020) Division of International Studies. Contents. Katz, James E. (2007) Article Six Social Consequences and Implications Case Study: Green Mobile Six Discussion Questions. 1. 2.

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Social Consequences of Mobile- Mediated Communication

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  1. Social Consequences of Mobile-MediatedCommunication 25 November 2008 Youjin Chung (2005240020) Division of International Studies

  2. Contents • Katz, James E. (2007) Article • Six Social Consequences and Implications • Case Study: Green Mobile • Six Discussion Questions 1 2

  3. 1. Changes in the Public Sphere • Restoring comfort and intimacy vis-à-vis TV • Mobile social networking “Affecting all segments of life” “Reinforcing strong social ties” • Heavy use of mobiles • Psychological “emptying out” “Strain from being somewhere else” “Corrosive to social relations” SocialConsequences of Mobile

  4. II. Mobile Communication:Substance vs Content More substantial communication! • Positive view: • Perpetual contact as the preferred state of being • Different sense of interaction (Licoppe & Heurtin, 2002) • Normative view: • “Brief, telegraphic, content-free communication”(Turkle, 2008) • Ebb away “epistle & thoughtful forms of communication” • Alternative view: • Emphasising the mere occurrence of communication (Rice & Hagen, 2007) • Use and abuses of Multimedia Communication (Koskinen, 2007) Social Consequences of Mobile Vacuous in terms of contents! Communication itself!

  5. 2007 대선후보경선 2008 US Presidential election 1991 Seattle 2004 New York III. Political Communication • Troublesome Tool for Political Activism? • Forces and law against protestors • Control of rumour and speculations • Democratic Potential? • Citizen involvement in elections • Social transformation Social Consequences of Mobile

  6. 1V. Privacy Issues:Surveillance vs Freedom • Prevalence of Location-Based Services (LBS) Detailed behaviour monitoring? Digital recording & archiving of totality of life? Consequences for personal freedom? Social Consequences of Mobile

  7. V. Who’s In Vogue? • Mobile phone = Fashion icon • Identity formation • Social stratification & integration • Style, independent from function? Social Consequences of Mobile Highly personalised (internal) content “hip & edgy” or “flash & expensive” (external) design

  8. VI. Theoretical Challenges for “Continual Conversation” • Apparatgeist perspective(Katz & Aakhus, 2002) • Emblematic quality: “Age of the cell phone” • Device + Spirit • Users imbuing mystical powers to devices • Superstitious and religious influences • Devices controlling lives or serving as brains • Hyperbole? Social Consequences of Mobile

  9. Case:‘Mobile industry on the hunt for lower emissions’

  10. Environmental Impacts of Mobile Phones • Life Cycle Analysis (LCA) • Analyzing the cycle of a product from the raw material stage to end-of-life: ‘cradle to grave’ • Scope: raw materials, supplier activities, transportation, handsets and operator activities, & end-of-life treatment • Use CO2 indicator (kg CO2/year) • CO2 per average subscriber and year (2005)= 38 kg CO2 Green Mobile

  11. Source: Nokia Source: Vodafone LCA in Depth Green Mobile Ericsson Life Cycle Analysis:http://www.ericsson.com/ericsson/corporate_responsibility/environ_sustain/lifecycle/index.shtml

  12. Move Towards Efficient Energy • “An Inefficient Truth” • ICT sector carbon footprint ≈ aviation industry (2% of global CO2 emissions) • Mounting pressure to reduce emissions • Mobile Base Stations powered by diesel • Expansion into emerging markets (off the “grid”) "Getting oil or diesel to these stations is tremendously difficult.”Mats Granryd, President of Ericsson India • Considerable transportation costs • Vulnerable weather conditions and security issues Green Mobile

  13. Business as Usual Scenario *Green House Gas Protocol: 1 Lit = 2.63 kg CO2 CF) Total car emissions of CO2 in London = 5 million tonnes, annually source: Flexenclosure Green Mobile

  14. Making Sense of Going Green Energy consumption Operational expenditure CO2 emissions Sustainability Corporate Social Responsibility Brand image and value Green Mobile

  15. Energy Efficiency Strategies • Vodafone • To reduce its CO2 emissions by 50% by 2020 • Using renewable energies rather than offsetting • Nokia Siemens Networks • Minimizing the need for air-conditioning • Flexi-Base Station • Ericsson • Base Transceiver Station (BTS) Power Savings • Tower Tube Green Mobile

  16. Implications & Conclusion • Securing renewable energy supply • Advantages/disadvantages of solar and wind • Use of new technology • CO2 emissions vs Faster data speed • Environmental Protection vs Knowledge Growth • Green stations and consumers in developed countries? • Investment and cost • Mobile subscribers to reach 5 billion by 2012 (Ericsson) • Low-income rural areas with low population density • Justifying large investment against subscription revenue Green Mobile

  17. There are no passengers on Spaceship Earth. We are all crew. -Marshall McLuhan Thank You:)

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