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Community Building. Tiffany St James Stimulation Ltd Digital Engagement – Public Participation. Digital channels. Social Networks. Blogs. Wikis. Podcasts. Mashups. How?. The Coca Cola way.. There’s a party YOU are invited Behave as a guest Bring a gift Visit often.
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CommunityBuilding Tiffany St James Stimulation Ltd Digital Engagement – Public Participation
Digital channels Social Networks Blogs Wikis Podcasts Mashups
How? The Coca Cola way.. • There’s a party • YOU are invited • Behave as a guest • Bring a gift • Visit often
Cialdini’s six principles of influence Reciprocation Commitment and Consistency Social Proof Authority Liking Scarcity
Theprinciples have not changed • It all starts with strategy • What are your objectives? • Who is your audience? • Where are they? • What are the influenced by?