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Maximizing Digital Engagement: The Coca-Cola Community Building Approach

Explore how to build a vibrant online community following The Coca-Cola way by leveraging various digital channels such as social networks, blogs, wikis, podcasts, and mashups. Discover the importance of blending online and offline interactions, incorporating Cialdini's six principles of influence, and strategizing based on your objectives and audience. Learn to stimulate engagement through public participation and effective use of digital tools.

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Maximizing Digital Engagement: The Coca-Cola Community Building Approach

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  1. CommunityBuilding Tiffany St James Stimulation Ltd Digital Engagement – Public Participation

  2. Digital channels Social Networks Blogs Wikis Podcasts Mashups

  3. How? The Coca Cola way.. • There’s a party • YOU are invited • Behave as a guest • Bring a gift • Visit often

  4. Blending on and offline

  5. Face to Face

  6. Cialdini’s six principles of influence Reciprocation Commitment and Consistency Social Proof Authority Liking Scarcity

  7. Theprinciples have not changed • It all starts with strategy • What are your objectives? • Who is your audience? • Where are they? • What are the influenced by?

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