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Advanced Agricultural Planning Guide for Farm Owners & Operators

Enhance farm operations with insights on crop production, markets, and management. Tailored for commercial farms, this guide covers key practices and strategies.

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Advanced Agricultural Planning Guide for Farm Owners & Operators

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  1. Agriculture media Planning Guide March 2019

  2. FIELD SERVED • Farm Journal • Owners and operators of commercial farms and ranches, farm managers, consultants, those who work or live on a farm or ranch, those in a business or profession directly related to farming and ranching. • Successful Farming • Serving the business, production and personal needs of America’s farm families. • Progressive Farmer • Agriculture • Farm Progress • Local production agriculture in the United States. Commercial farm owners and operators, farm managers, consultants, people who work or live on a farm or ranch, or who work at a business or profession directly related to the farm or ranch industry. • Source: AAM December 2018 Publisher’s Statement, subject to audit

  3. TOTAL CIRCULATIONCROP PRODUCTION MAGAZINES • *Source: AAM December 2018 Publisher’s Statement, subject to audit

  4. % TOTAL CIRCULATION OWNS/OPERATES FARMCROP PRODUCTION MAGAZINES • *Source: AAM December 2018 Publisher’s Statement, subject to audit

  5. U.S. CORN MARKET1 – 249 acres *Source: Census of Agriculture, farms x average decision makers per farm

  6. U.S. CORN MARKET250+ acres *Source: Census of Agriculture, farms x average decision makers per farm

  7. CROP PRODUCTION MAGAZINES 1 – 249 Acres Corn 60% of corn growers account for 19% of corn production* *Source: 2017 Census of Agriculture – farms x average decision makers per farm **Source: AAM December 2018 Publisher’s Statement, subject to audit

  8. CROP PRODUCTION MAGAZINES 250+ Acre Corn 40% of corn growers account for 81% of corn production* *Source: Source: 2017 Census of Agriculture – farms x average decision makers per farm **Source: AAM December 2018 Publisher’s Statement, subject to audit

  9. CORN MARKET COMPARED TO PRODUCTION MAGAZINE CIRCULATION 19% 40% 60% 39% 45% 60% 49% 51% *Source: 2017 Census of Agriculture, farms x average decision makers per farm **Source: AAM December 2018 Publisher’s Statement, subject to audit

  10. CROP PRODUCTION MAGAZINES 500+ Acre Corn 26% of corn growers account for 62% of corn production* *Source: 2012 Census of Agriculture – farms x average decision makers per farm **Source: AAM December 2018 Publisher’s Statement, subject to audit

  11. CROP PRODUCTION MAGAZINES 1,000+ Acre Corn 11% of corn growers account for 36% of corn production* *Source: 2017 Census of Agriculture – farms x average decision makers per farm **Source: AAM December 2018 Publisher’s Statement, subject to audit

  12. U.S. SOYBEAN MARKET1 – 249 acres *Source: Census of Agriculture – farms x average decision makers per farm

  13. U.S. SOYBEAN MARKET250+ acres *Source: Census of Agriculture – farms x average decision makers per farm

  14. CROP PRODUCTION MAGAZINES 1 – 249 Acres Soybeans 61% of soybean growers account for 19% of soybean production* *Source: 2017 Census of Agriculture – farms x average decision makers per farm **Source: AAM December 2018 Publisher’s Statement, subject to audit

  15. CROP PRODUCTION MAGAZINES 250+ Acres Soybeans 39% of soybean growers account for 81% of soybean production* *Source: 2017 Census of Agriculture – farms x average decision makers per farm **Source: AAM December 2018 Publisher’s Statement, subject to audit

  16. SOYBEAN MARKET COMPARED TO PRODUCTION MAGAZINE CIRCULATION 39% 45% *Source: 2017 Census of Agriculture, farms x average decision makers per farm **Source: AAM December 2018 Publisher’s Statement, subject to audit

  17. CROP PRODUCTION MAGAZINES 500+ Acres Soybeans 24% of soybean growers account for 62% of soybean production* *Source: 2017 Census of Agriculture – farms x average decision makers per farm **Source: AAM December 2018 Publisher’s Statement, subject to audit

  18. CROP PRODUCTION MAGAZINES 1,000+ Acres Soybeans 11% of soybean growers account for 38% of soybean production* *Source: 2017 Census of Agriculture – farms x average decision makers per farm **Source: AAM December 2018 Publisher’s Statement, subject to audit

  19. CROP PRODUCTION MAGAZINES compared to Census in Farmers *Source: Farm Journal calculation based on 2017 Census of Agriculture **Source: AAM December 2018 Publisher’s Statement, subject to audit

  20. CROP PRODUCTION MAGAZINES compared to Census in Acres *Source: Farm Journal calculation based on 2017 Census of Agriculture

  21. % TOTAL CIRCULATION NOT FARM RELATEDCROP PRODUCTION MAGAZINES • *Source: AAM December 2018 Publisher’s Statement, subject to audit

  22. FIELD SERVED • Top Producer • Operators, owners and managers of commercial farms who meet one or more of the following criteria: 500 or more acres of corn or soybeans, 1,000 or more acres of wheat, cotton, sorghum, sunflowers, canola, peanuts, potatoes, beets, dry beans, oats, barley, rye or 1,000 or more combined acres of hay, alfalfa. Consultants also qualify. • Farm Futures • Serving the business, production and professional needs of owners, operators, and managers of farms and ranches meeting one or more of the following criteria: $250,000 annual farm income; 250 or more acres of corn, soybeans, cotton; 500 or more acres of wheat. • Source: AAM December 2018 Publisher’s Statement, subject to audit

  23. TOTAL CIRCULATIONBUSINESS MAGAZINES • *Source: AAM December 2018 Publisher’s Statement, subject to audit

  24. BUSINESS MAGAZINES 500+ Acre Corn 26% of corn growers account for 62% of corn production* *Source: 2017 Census of Agriculture – farms x average decision makers per farm **Source: AAM December Publisher’s Statement, subject to audit

  25. BUSINESS MAGAZINES 1,000+ Acre Corn 11% of corn growers account for 36% of corn production* *Source: 2017 Census of Agriculture – farms x average decision makers per farm **Source: AAM December 2018 Publisher’s Statement, subject to audit

  26. BUSINESS MAGAZINES 500+ Acres Soybeans 24% of soybean growers account for 62% of soybean production* *Source: 2017 Census of Agriculture – farms x average decision makers per farm **Source: AAM December 2018 Publisher’s Statement, subject to audit

  27. BUSINESS MAGAZINES 1,000+ Acres Soybeans 11% of soybean growers account for 38% of soybean production* *Source: 2012 Census of Agriculture – farms x average decision makers per farm **Source: AAM December 2018 Publisher’s Statement, subject to audit

  28. % TOTAL CIRCULATION OWNS/OPERATES A FARMBUSINESS MAGAZINES • *Source: AAM December 2018 Publisher’s Statement, subject to audit

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