Green Industry Overview Sherry Loudermilk, July 2006

1. Green Industry Overview Sherry Loudermilk, July 2006

2. An apple tree in your lawn not only produces apples, but enough oxygen to supply four people for one year. Flowers Are A Living Rainbow.

3. More than 100,000 trees are needed to cancel the pollution of one jet flying round-trip from New York to Los Angeles. Plants Help Clean The Air We Breathe.

4. A mature tree in front of your home can produce a cooling effect equal to 10 room-size air conditioners running 20 hours a day. Trees Keep Us Cool In The Summer.

5. Each year, approximately 40 billion tons of carbon dioxide are converted into plants whose combined weight exceeds 100 billion tons. Plants Are Home To Our Wildlife Friends.

6. A properly located tree can cut fuel bills by as much as 30 per cent by acting as a windbreak. Trees Provide Shelter From Winter Winds.

7. An 18-hole golf course will supply enough oxygen to furnish a city of 6,000 to 8,000 people. Plants Help Save Our Soil.

8. During the 23,000 times we inhale and exhale in a single day,we take in 35 pounds of oxygen– all of it from green plants Trees And Plants Add Color to Our World.

9. State Statistics Urban agriculture industries produce more than $8.1 billion in annual revenue and employ more than 79,000 full-time personnel in 8,000 firms. Landscape design, construction, and maintenance Nursery and greenhouse production Structural pest control Onsite waste water management Turfgrass management Urban forestry Garden centers Storm water management Overview of Industry • Urban Agriculture includes relatively new agribusinesses and issues like:

10. Segments of Industry • Landscape

11. Landscaping is a cost-effective way to protect and improve both the environment and the health and well-being of inhabitants. Environmental impacts of Landscapes: Reduce soil erosion and runoff into stormwater systems Remove pollutants from runoff and rainwater Improve air quality by trapping dust and chemical pollutants including carbon dioxide from the atmosphere and release oxygen Naturally cool the air Decrease stress levels through therapeutic means by providing recreational opportunities Reduce noise by deflecting soundwaves Restore habits for wildlife, especially birds Increase property values by 15% Increase community appeal, community pride, and increase business Landscapes Enhance The Quality of Life

12. Segments of Industry • Garden Center

13. Segments of Industry • Allied Industries • Fertilizer • Soils

14. Total Crop Sales Percent by Commodity Group Total Crop Sales=$ 98,055,656,000 Corn for grain Soybeans Fruits, nuts, berries Greenhouse, nursery, etc. Veg., sweet corn, melons Wheat Cotton and cottonseed Hay, silage, field seeds Other grains All other groups Source: 1997 Census of Agriculture

15. Horticultural Sales by Commodity Group Percent U.S. Sales Total=$ 10,599,298,000 Nursery Plants Annual bedding plants Potted flowering plants Cultivated mushrooms Turfgrass sod, sprigs or plugs Herbaccous perennial plants Foliage plants Cut flowers Propagation materials Cut Christmas trees Other horticultural crops

16. Leading States Horticultural Sales - $10,599,298,000 1 2 3 4 5 14 CALIFORNIA FLORIDA OREGON PENNSYLVANIA TEXAS GEORGIA

17. 2005 County Top Ten ListingTotal Ornamental Horticulture Value County Value Grady $43,414,647 McDuffie $38,922,250 Fulton $30,066,690 Clarke $23,040,500 Oconee $22,176,778 Cherokee $21,624,900 Paulding $16,110,760 Jasper $15,922,250 Floyd $15,510,030 Coffee $14,170,180

18. 2004 Grady $44,608,853 McDuffie $36,162,000 Fulton $29,941,750 Cherokee $26,344,800 Clarke $22,642,500 Oconee $22,026,631 Paulding $16,626,200 Jasper $13,571,250 Bulloch $13,522,140 Walton $13,185,000 2005 Grady $43,414,647 McDuffie $38,842,400 Fulton $30,066,690 Clarke $23,040,500 Oconee $22,176,778 Cherokee $21,624,900 Paulding $16,110,760 Jasper $15,922,250 Floyd $15,510,030 Coffee $14,170,180 Total Ornamental Horticulture Value Top Ten 2004 v. 2005

19. $699,433,592

20. Top Ten CountiesContainer Nursery County Acres Price Farm Gate Value McDuffie 850 $45,500 $38,675,000 Grady 825 $43,010 $35,483,250 Clarke 350 $43,010 $15,053,500 Oconee 230 $43,010 $9,892,300 Jasper 150 $43,010 $6,451,500 Lowndes 100 $43,010 $4,301,000 Hart 81 $43,010 $3,483,810 Thomas 77 $43,010 $3,311,770 Brooks 75 $43,010 $3,225,750 Gwinnett 75 $43,010 $3,225,750

24. Top Ten CountiesField Nursery County Acres Price Farm Gate Value Walton 750 $12,035 $9,628,000 Jasper 655 $12,035 $8,424,500 Oconee 650 $12,035 $7,882,925 Morgan 640 $12,035 $7,702,400 Floyd 500 $12,035 $6,342,445 Meriwether 450 $12,035 $6,017,500 Hart 420 $12,035 $5,175,050 Lamar 325 $12,035 $5,114,875 Pike 313 $12,035 $3,911,375 Evans 215 $12,035 $3,730,850

26. Top Ten CountiesGreenhouse County Sq.Ft. Price Farm Gate Value Fulton 2,000,000 $13.95 $27,900,000 Cherokee 1,454,000 $13.95 $20,283,300 Coffee 1,000,000 $13.95 $13,950,000 Paulding 1,000,000 $13.95 $13,950,000 Fayette 600,000 $13.95 $8,370,000 Gwinnett 600,000 $13.95 $8,370,000 Greene 450,000 $13.95 $6,277,500 Union 435,600 $13.95 $6,076,620 Clarke 400,000 $13.95 $5,580,000 Grady 1,961,858 $2.60 $5,100,831

29. Top Ten CountiesTurfgrass County Acres Harvest Rate Price Farm Gate Value Macon 3,500 0.70 $4,403 $10,787,350 Cook 3,300 0.70 $4,403 $10,170,930 Tift 2,600 0.70 $4,403 $8,013,460 Floyd 2,500 0.70 $4,403 $7,375,025 Treutlen 2,300 0.70 $4,403 $7,088,830 Lanier 2,135 0.70 $4,403 $6,298,271 Bulloch 2,000 0.70 $4,403 $6,164,200 Sumter 2,000 0.70 $4,403 $6,164,200 Bibb 1,947 0.70 $4,403 $5,743,669 Peach 1,600 0.70 $4,403 $4,931,360

31. 2005 Georgia Agricultural Commodity Rankings Rank Commodity Farm Gate Value % of GA Total 1 Broilers $3,956,712,295 37.40% 2 Cotton $723,281,813 6.84% 3 Timber $588,139,996 5.56% 4 Beef $474,501,120 4.48% 5 Peanuts $423,053,656 4.00% 6 Eggs $422,557,273 3.99% 7 Horses $403,510,500 3.81% 8 Dairy $258,096,212 2.44% 9 Greenhouses $245,911,757 2.32% 10 Container Nursery $195,317,420 1.85% 11 Hay $162,220,680 1.53% 19 Field Nursery $100,022,885 0.95% 46 Christmas Trees $9,166,875 0.087%

33. Environmental Impacts

38. Irrigation Runoff Reclamation and TreatmentUsing Constructed Wetlands

39. “Green Roofs”www.greenroofs.com

41. Metro Atlanta 1972 1993

42. HOW MANY TREES WOULD WE NEED TO REDUCE THESE HEAT ISLANDS? • Houston……….. 7,000,000 • Atlanta…………………10,000,000 • Potential……………..???????? IMPACT!!!

44. GGIA’s Mission To advance and promote the horticulture industry by setting the standard for professionalism, excellence, and environmental stewardship.

45. GGIA Activities • Certification program • Educational events throughout the state • Industry tours • Legislative monitoring and reports to members • Monthly Journal • Golf Tournament for research funding • Five Board and Committee meetings annually • Planning Retreat • Co-sponsor of TechShop at SNA • Host of annual WinterGreen & WinterSchool

46. The true meaning of life is to plant trees under whose shade you do not expect to sit. -- Nelson Henderson

47. Acknowledgements The Georgia Department of Community Affairs and the Keep Georgia Beautiful Executive Directors’ Association P2AD Wight Nurseries of Monrovia Growers Cool Communities ERTH Environmental Partners