1 / 19

Introduction to Visual Literacy

Introduction to Visual Literacy. Essential Questions: What does it mean to be a “Visually Literate Person” (VLP)?. Why is it important for teachers and students to understand visual literacy ?. Basic Design Principles. Contrast Repetition Alignment Proximity. Contrast.

grace-wong
Download Presentation

Introduction to Visual Literacy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Introduction to Visual Literacy

  2. Essential Questions:What does it mean to be a “Visually Literate Person” (VLP)? Why is it important for teachers and students to understand visual literacy?

  3. Basic Design Principles • Contrast • Repetition • Alignment • Proximity

  4. Contrast One of the most effective ways to add visual interest to a page.

  5. Contrast

  6. Repetition You can repeat colors, shapes, textures, line thicknesses, fonts, sizes, graphic concepts, etc. This develops the organization and strengthens the unity.

  7. Repetition

  8. Alignment Nothing should be placed on the page arbitrarily. Every element should have some visual connection with another element on the page.

  9. Alignment

  10. Alignment

  11. Alignment Activity “Bad” version

  12. Alignment Activity “Good” version

  13. Proximity Items relating to each other should be grouped close together. This helps organize information, reduces clutter, and gives the reader a clear structure.

  14. Proximity

  15. Putting It All Together

  16. Basic Design Principles - Recap • Contrast • Repetition • Alignment • Proximity

  17. Typography • Sans Serif –No “feet” at the end Use for titles, subtitles, and headings e.g. Arial • Serif – Letters have “feet” Easier to read; best for body text e.g. Times New Roman

  18. Typography • Use to add emphasis and personality to text: “Life’s but a walking shadow, a poor player that struts and frets his hour upon the stage, and then is heard no more; it is a tale told by an idiot, full of sound and fury,signifying nothing.”

  19. Recommended Books • The Non-Designer’s Design Book(2nd edition) Robin Williams • Dynamics in Document Design: Creating Text for ReadersKaren A. Schriver

More Related