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RESPONSIBLE TOURISM MANAGEMENT COURSE

RESPONSIBLE TOURISM MANAGEMENT COURSE. Antipodi for Youth Action for Change Fabio Sacco and Stefano Andreotti. WHO?.

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RESPONSIBLE TOURISM MANAGEMENT COURSE

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  1. RESPONSIBLE TOURISM MANAGEMENT COURSE Antipodi for Youth Action for Change Fabio Sacco and Stefano Andreotti

  2. WHO? The goal is to train professionals who can contribute to economic and human development of their communities, developing tourist activities deeply rooted in the territory. Responsible tourism can become a driving force for the development of local communities. Antipodi Antipodi is a group of consultants specialized in responsible tourism marketing whose mission is change management in tourism, which means interpreting and managing change as a competitive advantage for destinations and companies. Youth Action for Change (YAC) is an innovative international youth run non-profit organization which equips young people with knowledge and skills that enable them to directly get involved in improving their communities livelihoods. Empowerment through education RTD5 / EDMONTON 2011

  3. The participants… RTD5 / EDMONTON 2011

  4. The course aimed to provide participants with an adequate know-how on the following tasks: • Responsible tourism planning, where tourism activity is intended as a driving force for local development; • Assessing the natural, social and culturalresources of a territory, taking into account the needs of local communities in order to develop networks and alliances through cooperation and negotiation; • Designing innovative tourismproducts; • Developing a marketing and communication strategy. Responsible tourism as a tool for local development RTD5 / EDMONTON 2011

  5. Teaching Areas RTD5 / EDMONTON 2011

  6. Course scheduling RTD5 / EDMONTON 2011

  7. Free and open source technologies and platforms RTD5 / EDMONTON 2011

  8. Find three words to describe your country! Findings RTD5 / EDMONTON 2011

  9. Can Gambia market itself as having such a service , become known for sex tourism and is this ethical? • The questionwasauthentic; • First answer: sexual exploitation is a crime punished by the law; • Second answer: it brings damages to the image of the destination as well. • The perspective of participants is very different! Can we use negative aspects to promote our destination? Findings RTD5 / EDMONTON 2011

  10. “Responsible tourism comes with no positive effects on the community involved” • Misunderstanding on the meaning of the words; • Bad image of community-bases tourism; • Existence of associations and NGOs which insists financing only these activities; • Need to approach the sector of pro-poor tourism with the same commitment and know-how. Responsible and community-based tourism.. Findings RTD5 / EDMONTON 2011

  11. Yes, responsible tourism means different things to different markets (and destinations)! Findings RTD5 / EDMONTON 2011

  12. Thank you very much for your attention! Stefano Andreotti stefano.andreotti@antipoditourism.com Fabio Sacco fabio.sacco@antipoditourism.com

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