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Morocco For Responsible Tourism

Morocco For Responsible Tourism. 14 th November, 2007 World Travel Market Responsible Tourism Day. Agenda. Context: VISION 2010, a growth dynamic . A general approach for responsible tourism & The Moroccan Committee for Responsible Tourism. Actions committed to. Context: VISION 2010

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Morocco For Responsible Tourism

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  1. Morocco For Responsible Tourism 14th November, 2007 World Travel Market Responsible Tourism Day

  2. Agenda • Context: VISION 2010, a growth dynamic • A general approach for responsible tourism & The Moroccan Committee for Responsible Tourism • Actions committed to

  3. Context: VISION 2010 Growth Dynamic 2001 2010 • From 4.3 million visitors • From 70,000 beds • To 10 million visitors • To 230,000 beds The results so far . . . • 7 million visitors are expected in 2007 against 6.5 million in 2006 • Tourism now Morocco’s No.1 source of hard currency • Source of direct and indirect employment • Huge investment in infrastructure • Signature of an Open sky policy with Europe

  4. For Sustainable Tourism Development Tourist arrivals to Morocco (in millions) Anticipate tourism development beyond 2010… Development based on the protection of Morocco’s identity and values Development focused on people and their environment

  5. Agenda • Context: VISION 2010, a growth dynamic • A general approach for responsible tourism and The Moroccan Committee For Responsible Tourism • Actions committed to & planned partnerships

  6. The Moroccan Committee for Responsible Tourism Tourism Observatory Monitoring the Moroccan travel trade Moroccan Committee for Responsible Tourism Identify responsible tourism best practices to include in VISION 2010 Monitor implementation of actions and their follow up Awareness amongst tourism stakeholders Objectives Chairman Minister of Tourism, Handicraft and Social Economy Vice Chairman President of the National Federation of Tourism Secretary General CEO MNTO Members Representatives from all national tourism federations Public Sector Participants Ministerial department (Culture, Education, Environment, Justice, Interior…)

  7. Objectives of the Moroccan Initiative for Responsible Tourism The Safeguard of Morocco’s cultural heritage The protection of the environment as well as the country’s natural resources The protection of culture, traditions, population and environment

  8. Responsible Tourism in Morocco Culture, values, traditions & identity of Morocco • 8 landmarks inscribed as World Heritage on UNESCO’s list • First festival proclaimed Masterpiece of the Oral and Intangible Heritage of Humanity • Safeguard of craft-related skills Environment • Putting in place environmental standards eg Blue Flag and Green Key • Strict bid document guidelines for purpose-built resort planning Socio-economic development • Regional opening up via Pays d’Accueil Touristique (PAT) and niche products

  9. General approach implicating all stakeholders Morocco’s Products Tour Operators & disribution networks Holidaymakers Ground handlers & Tour guides • Planning • Marketing • Sensitizing • Welcoming International organisations & Associations Ministerial departments • Share of best practice, monitor responsible tourism related themes, ensure actions implementation

  10. First Steps of the Committee: Awareness and Involvement Awareness of stakeholders The Moroccan Charter on Responsible Tourism A Guide to Responsible Travelling Recognition of involvement Responsible Tourism CharterMark Responsible Tourism Award

  11. PRIOR TO DEPARTURE • Travel Agencies • Internet • ON ARRIVAL • Airports • Hotels • Ground handlers Guide to Socially Responsible Travelling Outdoor campaign, Guide to Responsible Travelling Holidaymakers: Aware While in Morocco • IN TRANSIT • Inflight video Luggage tag labels, video

  12. The Guide to Responsible Travelling Broadening the mind on Morocco’s values and traditions Acceptance of cultural differences and diversity Helping to protect the environment Taking part in regional socio-economic development by adopting a fair trading approach Respecting intimacy and dignity Available to visitors, aimed at:

  13. The Moroccan Charter for Responsible Tourism Tourism participants’ commitments Hoteliers, tour operators, travel agents, airlines, institutions… Signing up to the Charter was the 1stStep in Morocco’sapproach to responsibletourism

  14. Ensure a Welcome in Line with Responsible Tourism Principles • Tour guide training • Community groups involvement Tour Guides Training Federation of Tour Operators Seminars

  15. Agenda • Context: VISION 2010, a growth dynamic • A general approach for responsible tourism and The Moroccan Committee For Responsible Tourism • Actions committed to

  16. Morocco Product: Practical development in line with the set principles Green key Label (Clé Verte) Environmental management actions by accommodation providers, in collaboration with the FEE Blue Flag Label (Pavillon Bleu) Upgrading and management of beaches along with neighboring areas in compliance with the international standards set by the FEE Marrakech Palmeraie Conservation Programme The Palmeraieecosystem enhancement actions programme. Opening up of an eco-museum as a means to bolster the programme consolidation through sustainability and education Azur Plan-Eco Friendly All bids documents require that selected developers should comply with strict regulations in terms of actions related to the protection of environment and more specifically to the use of water

  17. Morocco Product: Practical development in line with the set principles • Official start up in November 2006 • Organization of an international workshop in January 2007 • Setting up of an executive committee in February 2007 for the implementation of the 2007pilot programme • Pre-selection of pilot hotels for the implementation of the programme : Accor Group, Atlas Hospitality, CDG and Tikida Green key

  18. Morocco Product: Practical development in line with the set principles • Programme in place since 2005 with the labeling of 2 beaches : Ain Diab (Casablanca) and Essaouira • 2006: Two new Blue Pavilion awards were granted to Achakar Beach (Tangier – Asilah) and El Haouzia (El Jadida) • 2007: 6 other beaches are subject of submission for auditing for the standard. • Assisting Tunisia for the implementation of the programme Blue Flag

  19. Morocco Product: Practical development in line with the set principles • Programme started up in March 2007 for a duration of 10 years, with the objective of planting 430,000 palm trees • Development project of an eco-museumin the Marrakech palmeraie comprising three themes: • Water • Oasis Garden • Rammed clay Architecture Marrakech Palmeraie

  20. Thank you for your attention

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