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Center + Edge Do Web Computing and Peer Computing Intersect?. Andrew Mahon Director, Strategic Marketing. Process. Practice. Center & Edge in Business Systems. ERP Intranet. Phone FAX e-Mail. Center-based Relationship Management. Customer. Partner. Supplier. Extranet/Portal
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Center + EdgeDo Web Computing and Peer Computing Intersect? Andrew Mahon Director, Strategic Marketing
Process Practice Center & Edge in Business Systems ERP Intranet Phone FAX e-Mail
Center-based Relationship Management Customer Partner Supplier Extranet/Portal Web Application Server Extranet/Portal Web Application Server CRM PRM SCM • Extranet/portal • Server-based • Web-based • Secure access to internal content and business systems by key customers, partners, suppliers • Customer/partner self-service • Content management -- customization, personalization • Speed time-to-transaction • Standard, required eBusiness infrastructure • ROI • Competitive table stakes • Diverse vendor, consultant, integrator community
Center-based Relationship Management Customer Partner Supplier Extranet/Portal Web Application Server IM, VoIPmeetingwareprojectware IM, VoIPmeetingwareprojectware CRM PRM SCM • Server-based • Challenges • Point solutions (IM, VoIP) • Security of ASP-hosted external systems • Setup, administration of internally-hosted systems • Bi-directional integration with business content and systems • Limited developer, vendor community • Direct personal connection with internal resources by customers, partners, suppliers • Project, meeting efficiencies • Ad hoc communication
Edge-based Relationship Management Customer Partner Supplier Extranet/Portal Web Application Server Subject Matter Expert Departmental Manager CRM PRM SCM Relationship Manager • Direct personal connection with internal resources by customers, partners, suppliers • Speed time-to-decision • Design, negotiation • Crisis management, problem resolution, exception handling • Peer computing • Advantages • Complete, rich interactive environment • End-to-end security • End user control:no IT setup, admin • Integration with business content, systems • Platform: diverse developer, vendor, integrator community
Peer application design models • Multiple Point Integration • Single Point Integration
Multiple point integration External system Freelancer Project PDA Calendar, Contact List Peer application
Multiple point integration Freelancer Project Collaborative Design PDA Calendar, Contact List ERP, Extranet, PRM, CRM, SCM Peer application External system
Multiple point integration • Every member of the peer group can move data between peer application and external systems • Connector tool runs at every “endpoint” • necessary drivers must be installed/maintained • Each member must have: • Ability to authenticate with the external system • Necessary rights to perform the desired action (read/write) • High administrative and management overhead
Single point integration (bots) Peer application “bot” Collaborative Design ERP, Extranet, PRM, CRM, SCM External system
Single point integration (bots) • Enables a single endpoint to run the connector tool and interface with external system • Most appropriate for extending internal systems to external customers or partners • Effectively cuts down on admin overhead • Single client needs to have access rights to back-end data • Minimizes potential for back-end data conflicts
Bot agents • Bot agents • Users of peer applications interact, share information, and use tools to manipulate the data • Bot agents run in an automated and unattended fashion • May run on a standalone computer • Bot agent monitors content and activity and performs actions both within peer application and/or on external system • Watch stock prices and send out instant messages when thresholds are reached • Mine discussion entries that match user profiles • Archive data created in peer application to knowledge repository • Generate part requests when inventories in back-end systems are depleted • Automatically invite other members to the peer application • Create responses to customer questions by matching FAQ’s using keywords
Bot connectors • Bot connectors can initiate or respond to events in either external systems or within any peer application to which it belongs