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Explore different organizational systems like Topical, Task-oriented, Audience-specific, and Hybrid schemes to structure web content effectively. Learn how to select the best scheme for a website based on tasks and topics.
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Organization Systems Schemes for organizing web sites
Exact Organizational Systems • Alphabetical • Chronological • Geographical
4 Valuable Ambiguous Organizational Schemes • Topical • Task oriented • Audience specific • Metaphor driven • Hybrid schemes
Topical • A topical scheme organizes items by subjects. Most websites provide some types of topical access.
Topical - items by subject • www. usatoday.com
Task-oriented • Task-oriented schemes organize content into a collection of functions, services, or tasks.
Audience specific • A bank might have navigation for individuals, small businesses, and for corporations.
Hybrid schemes • These can combine multiple organizational schemes, but, unless the schemes are physically separated confusion will result. • For example, topical links could appear in a horizontal bar at the top and a left-handed bar could be task-oriented.
Hybrid schemes • Topical links relating to merchandise are at the top. • Above the topical links is a task oriented bar – your account, etc.
Hybrid scheme • Additional task-oriented links are located at the bottom of the Nordstrom site.
Questions: Name the organizational scheme in each of the following examples: • The yellow pages in a US book • A stock brokerage home page that gives users the following options: getting a stock quote; buying, selling, or searching a stock; and reviewing their portfolio.
Questions: Name the organizational scheme in each of the following examples: • A home page for a tile manufacturer that has links for customers, retailers, distributors, and suppliers. • A music-CD retailing site offering selections in Rock, Pop, Country, and Western, Jazz, and Classical. • An interior designer’s site up as a well-appointed home, with different rooms displaying available services and a portfolio of previous projects.
What is the organizationalschemes of the following: • http://www.ipl.org/ • http://www.richlandcollege.edu/ • http://www.cnn.com/
eCampus Assignment • After reviewing and answering the questions on this Organizational Schemes PPT, • What are the tasks and topics for your client’s web sites? • What organizational system would work best for your client’s website? • Explain why the system you’ve selected will work best.
For more information: • http://www.sitepoint.com/article/information-architecture • http://www.amazon.com/Information-Architecture-Designers-Structuring-Websites/dp/2880467314
Credit • http://www.prenhall.com/mccracken/