CREATIVE LEADERSHIP TO PROMOTE REGIONAL DEVELOPMENT

1. CREATIVE LEADERSHIP TO PROMOTE REGIONAL DEVELOPMENT Professor Jan Ole Vanebo Director for strategy and development, Sør-Trøndelag County, Morten Wolden Visit from Latgale September 2009

2. Creative Trøndelag A creative region WHY?

13. The Rise of the Creative Class Richard Florida (2002) And How It’s Transforming Work, Leisure and Everyday Life.

14. Knowledge economy Florida’s message: Radical time of change: større enn overgangen fra landbrukssamfunnet til industrisamfunnet. Basic resources in the knowledge economy – production means – is no longer capital or natural resources– or labour. It is and will be – knowledge.” Knowledge: know what, know –how og know why

15. Reframing business and public sector services Digital revolution (www)- new forms of value creation and welfare production. (Richard Normann: Reframing Business- when the map changes the landscape?) Changes in mind sets and paradigms – discourses (system of meaning – the way we talk man think about a phenomenon

16. Creativity Not firms in itself the force promoting economic growth – but ’cluster of people living and working together’ – Firms’ potential are dependent on creative employees in an economy with little repetitive working processes

17. The labour force in 3 categories: ”the creative class”, ”the service provision-class class ” And the ’working class’. ”The creative class in USA 30 pst. of the total workforce . Alle mennesker som arbeider med skapende ikke repeterende arbeidsprosesser. Sammenheng mellom tilstedeværelsen av denne arbeidsstyrken og økonomisk vekst. Viktig å satse på de riktige folkene. The creative class

18. Supercreative core The supercreative core of labour force : 12 % People engade in computor idnustyr, mathematics, architecture, engineering, Education, library, health workers on a higher level, artist, designers and People within show-biz, sport and media.

19. The creative society • What makes you happy? Space qualities Safe Green Smart Open for all (Tolerance) Good basic public services school,health, kindergarden Job-opportunities: Talent- Technology Florida: Who’s Your City? (30000 resp)

20. Talent, Tolerance and Technology Florida has analysed american regional development (after the global competition emerged during the 1970s). Causal links between regions satset på de tre T-ene: talent, tolerance og technology, and economic growth in the region

21. Creativity indexes Florida uses several indexes to measure crativity potential as : «talent-index» ( human-capital), «immigrant-index» (boran abroad), «bohem-indeks» (artists), «gay-index» (gay-couples),”high-tech-index ( high-tech-firms in the region), and an «innovation-index» (patented innovations). Euro Creative Index (ECI)- measuring talent, tolerance og technology

22. Talent-index

23. Tolerance-index

24. Technology-index

25. Human Capital IndexPercent of inhabitants with bachelor degree or more

26. The creative class

27. R&D-expences pr. capita

28. High-technology patents in the region

29. Euro technology indexlinks between patents and creative people

30. Euro talent index sammenhengen mellom utdanningsnivå og ”kreative mennesker”

31. Learning organisation-region Organizations and (regions) where people expand their capacity to create the results they truly desire, where new and expansive patterns of thinking are nurtured, where collective aspiration is set free, and where people are continually learning, how to learn together ( Senge* 1990, s 3) Competence has three essential elements: 1)coordination of assets and capabilities 2)intention in deploying assets and capøabilities to specific purposes 3)goal-seeking as the driver of organizational action. Three essential inputs from managers: -Articulating the general goals of the organisation-region -Defining specific actions that will help the organisation achieve its goals. -Coordinationg the use of resources in caarrying out those actions. *The learning organisation

32. ALL IS POSSIBLE