Creative Leadership Workshop

1. Creative Leadership Workshop Paul Sloane

5. The Nine Dots Puzzle • Start on any dot • Can you draw 4 straight lines going through all the dots without taking your pen from the paper?

7. Agenda • Innovation Discussion • Creative Leadership • Problem Analysis • Idea Generation • Idea Evaluation • Six thinking Hats • Organising for Innovation

8. What is Innovation?

9. Innovation

11. Innovation Traffic Light Indicator

12. How innovative are you? • Survey scores • What is impeding innovation?

13. What are the characteristics of an innovative leader?

14. Culture Process innovation Vision

15. The Vision • A shared sense of purpose and direction • Understood by everyone • Inspirational • Leads to goals, objectives and metrics

16. Be a Storyteller

17. Anne Mulcahy - Xerox

18. Elevator Pitch • For A who need B, we are a C who offers D. Unlike other C, we E. • A = Target Customer • B = Customer Need • C = What kind of Business are we? • D = Our Offering • E = What makes us Different?

19. The Culture • Entrepreneurial • Welcomes ideas • Questions everything • Encourages lateral thinking • Empowers individuals • Manages risk

20. How do you measure up? • Are people empowered? • Do people challenge the way things are done? • Is risk-taking encouraged or discouraged? • Is failure discouraged? • Is there time to try new things?

21. The Process • Problems are analysed • Lots of ideas are generated • Internal and external sources • Idea generation techniques • Rapid prototyping • Project Gating • Fast to market

22. Innovation Cycle

23. WHY? WHY? Low quality Not appealing Poor product design Too heavy Lack of advertising Inadequate promotion Small sales force No buy-in from Head of Sales Poor sales of a new product Ineffective distribution Product came out late Wrong channels Manufacturing is too costly Price was too high Wrong target clients Competition from Far East Failed to identify target market Lack of market research

24. Selling benefits • Don’t sell me a …….. • Feature • Sell me a …….. • Benefit • Benefit • Benefit • Benefit

25. Selling benefits example • Don’t sell me a …….. • Coca Cola • Sell me • Refreshment • Excitement • Thirst quenching satisfaction • A youthful,vigorous lifestyle

26. Brainstorming • Quantity is good • No idea is a bad idea • Suspend judgment • Go beyond reason • Build on ideas of others • Ideas should be • Short • Specific • Action-oriented

27. Brainstorm Meeting Quiz • How many people should there be in a brainstorm? • What sort of people should you invite? • What are the two phases of a brainstorm? • Who should facilitate the meeting? • Should the manager be present? • What criteria will you use to evaluate ideas?

28. Evaluation Criteria • Synectics • N • A • F • Tesco • B • S • C

29. The Nominal Method • Write the challenge at the top of sheet • Write 5 different ideas to meet the challenge • Pass the sheet • Write 3 fresh ideas on the sheet • Pass again • Add a further 2 new ideas • Pass again • Select the best two ideas on the sheet you receive

30. Reverse the Problem • Individuals write down ideas to make the problem much worse • Share the ideas • Take one (it does not matter which) • Generate positive ideas from it • Take Another • Evaluate the best ideas • It is fun and it generates incremental ideas

31. Two conversations.... • One person make a suggestion for customers. • 2nd person says – Yes but........ • 1st person says – Yes but...... • And so on

32. Two conversations.... • One person make a suggestion for staff. • 2nd person says – Yes and........ • 1st person says – Yes and...... • And so on

33. Six thinking hats • Traditional thinking is adversarial • Prosecution and defence • Government and Opposition • I am right – you are wrong • Ego interferes with judgment • Six thinking hats is parallel • Everyone evaluates from all points of view

34. Six Thinking Hats • White - Information • What do we need to know? • Red - Feelings • How does this make me feel? • Yellow - Optimism • What is good about the idea?

35. Six Thinking Hats • Black - Caution • What is wrong with this idea? • Green - Creativity • How can we adapt this to make it work? • Blue - Control • Is the process working?

36. Six Hats Propositions • Malta builds the world’s largest casino to boost tourism. • All train and bus journeys will be free to passengers and paid for by increased tax. • Schoolchildren cannot go up a year until they pass literacy and numeracy tests. • Turkey is admitted to the EU.

37. The Process • Problems are analysed • Lots of ideas are generated • Internal and external sources • Idea generation techniques • Rapid prototyping • Project Gating • Fast to market

38. The Innovation Funnel Ideas Ideas Ideas Ideas Ideas Assessment Gate Development Gate Test Gate Launch

39. How to Innovate • Paint the vision, set the goal • Analyse the problem • Encourage ideas • Run effective brainstorms • Look outside • Allocate time and money for experimentation • Prototype/Implement • Manage risk/Learn from failure

40. Innovation best practices -1

41. Innovation best practices -2