The "Official" microMARKETING Conference Keynote

1. GET BIG RESULTS by thinking and acting small greg verdino | vp strategy @ powered, inc. | author @ micromarketing

4. micro + content + culture media

5. microMARKETING do the right small things to get big results

6. microMARKETING do the right small things to get big results

7. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things

8. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things

9. everybody is a media outlet

10. meet the micromavens

11. microMARKETING is a movement

12. micromavens as message bearers turn micromavens into enthusiasts inspire, celebrate and elevate micromavens

13. be a microcurator

15. a reason for a fiesta 100 micromavens 1,000s of bits of microcontent 10,000,000 earned media impressions $0 paid media budget 60% brand name recognition 80,000 potential buyers opted-in for updates

16. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things

18. from micro to MASSIVE expression + motivation + interest

20. paranormal activity

24. so successful it’s scary cost $11,558 to produce free screenings drove organic conversation earned $77,873 in it’s first weekend alone fourth highest grossing r-rated film of 2009 highest ever per-screen revenue most profitable movie ever made

26. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things

27. I MEAN, LIKE, RIGHT NOW…

28. discovered my laptop and its power supply are presently separated from each other by a 4 hour plane ride. how’s *your* day going so far?

30. discovered my laptop and its power supply are presently separated from each other by a 4 hour plane ride. how’s *your* day going so far? 2 replies from @twelpforce within 30 minutes $100+ purchase at my local Best Buy promise of 1:1 meets a redefinition of response

32. 48m views in just one week 12m views in first 10 days a year-old song’s return to the iTunes top 10 $1.87m in lost opportunity

33. 7 shifts from MASS to micro mass communications masses of communicators media networks the network effect interruption interactions prime time real-time reach relationships awareness attention the one big thing lots of small things

35. innovation: take an uncommon path

37. interjection: plant seeds in fertile fields

38. inspiration: create an open loop

42. recognition: give attention to get it back

45. anyone can get big results by thinking and acting small

46. small things what will YOU do today?

47. THANK YOU gregverdino.com @gregverdino micromarketingbook.com | | greg verdino | vp strategy @ powered, inc. | author @ micromarketing