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RPI Startup Conference - Keynote

Touching on the story of Paul Revere from Malcolm Gladwell's The Tipping Point and Dandelion Marketing, this presentation to college students at Rensselaer Polytechnic Institute (RPI) in Troy, NY focuses on entrepreneurship best practices and growth hacking.

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RPI Startup Conference - Keynote

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Presentation Transcript

  1. Business Lesson #1

  2. Business Lesson #2

  3. Startup Advice #1 Solve a real problem (that people will pay for)

  4. Channel Mindshare is becoming more challenging “Tremendous amounts of time and energy go into creating materials stored in channel portals, but they receive little traffic.” -Every Channel Chief

  5. Startup Advice #2 Solve the problem in a new and better way

  6. Mobile: The Game Changer • Over 95%use a Smartphone & Tablet • Average user checks phone 110times per day • Apps becoming PrimarySource for Business • Increase Sales & Participation in Programs • Deploy Sales Tools, Education & Resources Accelerate Sell-thru!

  7. Startup Advice #3 Always anticipate a couple of moves ahead (and get ready for pivots)

  8. Our Vision: Accelerate Sell-thru Accelerate 3 • Predictive Performance • Prescriptive Behaviors • Your “Next Best Action” Analyze 2 • Analytics • Collect Behaviors • Behavior Scoring Communicate 1 • Mobile App Platform • Open / Branded • Value Based Modules Channel Acceleration

  9. Startup Advice #4 Find some early customers willing to grow with you.

  10. Mobile Channel Marketing is changingthe Game

  11. Chosen by Top Channel Programs Distributors Networking Verticals Telecom Technology Security

  12. Startup Advice #5 Find “A” Players for your team. Sales, Marketing & Development are all critically important – and must be balanced.

  13. Oh, and HAVE FUN!

  14. Let’s Connect jaym@channeleyes.com http://www.linkedin.com/in/jaymcbain http://www.youtube.com/user/jayrmcbain http://twitter.com/jmcbain http://pinterest.com/jaymcbain/ http://jaymcbain.blogspot.com/ https://plus.google.com/+JayMcBain http://www.facebook.com/jaymcbain

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