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Setting .ME up

Setting .ME up. Presented by: Vuksan Rajkovic at 2nd International Conference for ccTLD Registries and Registrars, Bled, Slovenia. About .ME. ccTLD for the country of Montenegro Operated by doMEn, d.o.o – a partnership of Me-Net, Afilias, and GoDaddy Me-Net is a local company

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Setting .ME up

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  1. Setting .ME up Presented by: VuksanRajkovic at 2nd International Conference for ccTLD Registries and Registrars, Bled, Slovenia

  2. About .ME • ccTLD for the country of Montenegro • Operated by doMEn, d.o.o – a partnership of Me-Net, Afilias, and GoDaddy • Me-Net is a local company • Afilias provides world class registry services and broad access to register domains through registrars • GoDaddy is world’s largest registrar • Open second level registrations for the general public • Great personalized address for personal names such as Kathleen.me, Johnsmith.me • Great TLD for call-to-action e.g. ShopFor.me, ChatWith.me • Great for social networking e.g. Youdate.ME, Missouri.ME

  3. What is .ME? • .ME is about You! • A new domain just for you. • A brand-new domain where you can express your individuality • A unique way to personalize your brand. • A whole new domain where you can simply be .ME – and really, truly you.

  4. Setting .ME up May 1st -Free transition from cg.yu to co.me Co.Me, Net.Me, Org.Me, Priv.Me, Its.Me, -Third-level domains – available for the registrants from Montenegro, only

  5. Setting .ME up • May 6th - May 20th General Sunrise • May 20th - June 6th Quiet Period • Validation of Sunrise Domains • Auction of multiple applications received • June 6th - June 26th General Landrush • June 26th - July 17th Quiet Period • Auction of multiple applications received • 2,700 Domains --> >2.2 Mill. USD Revenue • July 17th 2008 .ME goes LIVE • No restrictions

  6. Premium names • Due to popularity, the list of Premium Names has been held back by the Registry • These names are not available for open registration. • The Registry releases these premium domain names through auctions: • Moniker • Sedo • Name Jet

  7. Premium names auctions

  8. Premium Names Development Programe We work with creative people, successful companies, communities, regarding their business proposals for the development of .ME premium domain names.

  9. .ME Success Until date - 115 accredited registrars 115 registrars from 28 different countries worldwide 10 more registrars in the pipeline Nearly all top 30 ICANN accredited registrars are also .ME accredited and operational In just over 2 weeks after “go live” we had already registered more than 100,000 Domains 9

  10. .ME Growth Track

  11. Registrar market share

  12. Registrant market share

  13. Individuals vs. organizations 59% of almost 270,000 domains are organizations and 41% individuals

  14. .ME in numbers Almost 79% of domains are active web sites More then 611 .ME domains in top 1 million Alexa 6 web sites are in top 10.000 Alexa domains More then 13.3 million .ME pages indexed by Google

  15. Popular .ME web sites • Business-marketing messages • MyEducation.ME - contest.myeducation.me • USAT.ME – USA Today shortening service • Amuze.ME • Despicable.ME – new Universal Studios movie • WP.ME – shortening service for WordPress • Personal • BlogDoctor.ME • SoWeb.ME • Social networks • YouDate.ME • Missouri.ME

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