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INTRODUCTION TO SPORTS AND ENTERTAINMENT MARKETING

INTRODUCTION TO SPORTS AND ENTERTAINMENT MARKETING. Mr. Sherpinsky Business Department Council Rock School District. MARKETING. The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants. PRODUCTS.

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INTRODUCTION TO SPORTS AND ENTERTAINMENT MARKETING

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  1. INTRODUCTION TO SPORTS AND ENTERTAINMENT MARKETING Mr. Sherpinsky Business Department Council Rock School District

  2. MARKETING • The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.

  3. PRODUCTS • Includes both goods and services

  4. GOODS • Goods are tangible objects that are useful to consumers. • Examples: tennis rackets, soccer balls, uniforms.

  5. SERVICES • Services are intangible and include tasks or acts performed for a customer for a price or fee. • Examples: Going to a Broadway play or to a NASCAR race.

  6. SPORTS MARKETING • The involvement of sports to develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers. • Includes sponsorship, endorsements, promotion, and fan clubs.

  7. PROFESSIONAL TEAMS • Basketball: Philadelphia 76ers • Football: Philadelphia Eagles • Hockey: Philadelphia Flyers • Soccer: Philadelphia Union • Lacrosse: Philadelphia Wings • Baseball: Philadelphia Phillies

  8. COLLEGIATE ANDSCHOLASTIC TEAMS • Penn State University • Temple University • Villanova University • Saint Joseph’s University

  9. VENUES: ARENAS,STADIUMS, COLISEUMS,SPEEDWAYS • Lincoln Financial Field • Wells Fargo Center • Citizen’s Bank Park • Pocono Speedway • Kimmel Center • Academy of Music

  10. COMMERCIAL FACILITIES • Penn’s Landing • Tower Theatre • Keswick Theatre • Electric Factory

  11. HEALTH CLUBS • Gold’s Gym • YMCA • NAC • Curves • Retro Fitness

  12. RECREATION • Aerobics • Soccer • Basketball • Swimming • Area Parks

  13. CAMPS • Tennis Camps • Basketball Camps • Soccer Camps

  14. PROFESSIONAL INDIVIDUAL SPORTS • PGA • World Tennis Association • PBA

  15. PROFESSIONAL INDIVIDUAL SPORTS • Running • Swimming • Golf • Bowling • Snowboarding

  16. AMATEUR SPORTS • AAU-Amateur Athletic Union

  17. AGENCIES • MLB-Major League Baseball • NBA-National Basketball Association • NFL-National Football League • NCAA-National College Athletic Association

  18. SPORT SUPPORT SERVICES • NASCAR Winston Cup Racing Wives Auxiliary • Phillies Wives Association

  19. SPORTING GOODS INDUSTRY • Sports Authority • Nike • Adidas • Dick’s Sporting Goods • Sketchers • Wilson’s

  20. SPORTS SPONSORS • Coca-Cola 500 • Wachovia Cup • Fiesta Bowls • Bank of America (Olympics) • Red Bull Air Race

  21. SPORTS MEDIA • ESPN • ESPN2 • CBS Sports • The GOLF Channel • NBC Sports • CNN Sports

  22. SPORTS MARKETING Can you name some areas involved in sports marketing?

  23. Web Quest: How Many? • Research how many different sports identities there are in this region….

  24. ENTERTAINMENT MARKETING • Involves the use of entertainment to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.

  25. MUSIC INDUSTRY • RCA • Atlantic Records • Def Jam • WMG Warner Music Group • Sony Entertainment Group • EMI

  26. MOVIE INDUSTRY • Warner Bros. • Disney • Actors Guild • LucasFilms • Universal • MGM

  27. THEME PARKS • Six Flags • Dorney Park • Knoebels • Dutch Wonderland

  28. RADIO INDUSTRY • FM • AM • Country • Ral • Hip-hop • Jazz • XM/Sirius Satellite Radio

  29. FILM INDUSTRY • Sundance Film Festival • Cannes Film Festival • Academy Awards

  30. TELEVISION INDUSTRY • Dawson’s Creek is filmed in the Wilmington area • QVC- West Chester • HSN- Home Shopping Network (Lancaster, PA)

  31. DRAMATIC ARTS INDUSTRY • Children’s Theatre • Adult’s Theatre • Academy of Music • Merriam Theatre

  32. VIDEO GAME INDUSTRY • X-Box • Nintendo • Sony • Sega

  33. FINE ARTS & SCIENCE INDUSTRY • Smithsonian Museum • Ben Franklin Museum • Philadelphia Art Museum

  34. NIGHT CLUB INDUSTRY

  35. LITERACY INDUSTRY • Library • Internet • Books • Barnes and Noble • Amazon

  36. CASINOS INDUSTRY • Atlantic City • Las Vegas • Sugarhouse • PARC

  37. HOBBIES/CRAFT INDUSTRY • Car Show • Boat Show • Model Train Show

  38. TRENDS IN SPORTS & ENTERTAINMENT • Sports: • Naming Rights • X-Games • Sport Specific Channels • Entertainment • Internet Web Casts • MP4’s • DVD’s

  39. IMPORTANCE OF SPORTS AND ENTERTAINMENT • Generates about $213 to $350 billion in revenue. • Approximately 800 million people viewed the 2002 Super Bowl. • The average attendance per NFL game is 66,000.

  40. IMPORTANCE OF SPORTS AND ENTERTAINMENT • In 2000, approximately 16,346,710 people watched a NFL game. • The NFL has $17.6 billion in television deals with CBS, FOX, ABC, and ESPN. • The NBA average is about 16,804 attendants. • The average MLB attendance is 20,000,000 per year.

  41. IMPORTANCE OF SPORTS AND ENTERTAINMENT • Over 35 million people visit Walt Disney World each year. • The Titanic, the movie, grossed almost $1 billion in global ticket sales.

  42. IMPORTANCE OF SPORTS AND ENTERTAINMENT • Over 195 million American households own a VCR/DVD. • Over 130 million American households use DVR or other digital recording devices. • 92% of Americans subscribe to Paid TV Service.

  43. WEB QUEST Using the Internet, find the economic impact on the local economy for the most recent following sports events: • Nascar Coca Cola 600 • Super Bowl • NBA All-Star Game • Chick fil A Peach Bowl • World Series Final Game • The PGA Tour Championship • Stanley Cup Final Game • Please indicate where you found the information (if internet, give URL address) • Articles and information can be found using search engine, "economic impact of."

  44. Economic Impact • Nascar Coca-Cola 600 • $230 million dollars (U.S) • North Carolina Motorsports Association May’s NASCAR Sprint All-Star Race and Coca-Cola 600 Weeks. • Super Bowl (2010) • $8.87 billion • National Retail Federation, NRF, estimates that $10.1 billion will be spent on the Super Bowl (2011), that’s up from $8.87 billion in 2010 • NBA All-Star Game • $85 million dollars (U.S) LA S & E Commission (LASEC) • $268.5 million (Dallas News Source-2010)

  45. Economic Impact • Chic-Fil-A Peach Bowl • $35.8 million dollars (U.S) • The Atlanta Sports Council • World Series Final Game • $24.4 million (2011) Regional St. Louis Gaming commission • $15.5 Million (2009) New York city’s Economic Development Corp • $25 million (2009) Philadelphia Sports Congress • PGA Tour Champions (2012) • $193 Million • Source: State of South Carolina • Stanley Cup Finals • $30 million dollars (U.S) • BizJournal.com

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