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Putting People at the Center of Collaboration

Putting People at the Center of Collaboration. Collaboration Architecture. Your Logo. Customer Executive/Technical Decision Maker Deck. Title : The New Collaboration Experience Target Audience: Technical Decision Makers, CTO Focus – 4 Core Sections : Future of Workspace

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Putting People at the Center of Collaboration

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  1. Putting People at the Center of Collaboration Collaboration Architecture Your Logo

  2. Customer Executive/Technical Decision Maker Deck • Title: The New Collaboration Experience • Target Audience: Technical Decision Makers, CTO • Focus – 4 Core Sections: • Future of Workspace • Barriers to workspace and how can customer overcome the barriers • Why Cisco • Helps you position why you chose Cisco as the preferred vendor to your customer • Why You • Recommendations on what you want to highlight to customers to win the deal, such as your success stories, services you offer etc.

  3. The Future of the Workspace “ • People don’t want computers. They want to relate, share, communicate, enjoy, learn, discover, analyze and create. ” Gartner

  4. The Future of the Workspace PeopleWant to COLLABORATE with Other People

  5. Barriers to Collaboration PLACE TIME LANGUAGE MEDIA TYPES SEMANTICS EXPERTISE TOOLS

  6. Collaboration is Equal PartsProcess, Culture and Technology Process Technology Culture Collaboration isn’t just about technology We’re using collaboration to change the way we work “ Real-time competence sharing is necessary in a complex and demanding industry. It is all about integrated operations and people in a seamless collaboration, independent of organization, time, and place.” -Helge Lund, CEO of Statoil

  7. Changing the Way We Work Collaborative Tools Text Voice, Video Social Networking Streaming Video Social Video Discussion Forums Many Video Events Wikis Blogs Contact Center Number of Participants Group Telepresence Email Conferencing IM One Voice Personal Telepresence Documents Desktop Video Voicemail Expanding Collaboration to include Broader, Richer Interactions

  8. The Opportunity and The ChallengeCollaboration doesn’t fit into traditional IT silos Collaboration ? Scalability Effective Adoption UserRequirements Workflow Security Performance Desktop ERP/CRM BPM Video Voice Network Infrastructure Applications

  9. Cisco Strategic Direction Interoperable,Open Architecture Secure Inter-Company Flexible Deployment Models Integrated Experience Pervasive Video EnterpriseSocial Software

  10. Integrated Collaboration Architecture Devices Desktop Mobile In-Room Federation Provisioning Conferencing Customer Care CollaborationApplications Enterprise Social Software IP Communications Messaging Telepresence Encryption Maintenance Client Services Client ServicesFramework Medianet ServicesInterface Lightweight APIs AAA COMMUNICATION Administration Presence / Location Real-timeMessaging Metadata Tagging Session Mgmt Real-timeData Sharing Social Graphing Policy CollaborationServices Scheduling and Calendaring Authoring Semantic Processing Operations Workflow Recording/Playback Search Identity CONTENT Transcoding Transrating Transcribing Medianet Services Auto-Discovery Auto-Configuration Resource Control Management Services Security Services Network Services Transport Signaling QoS

  11. Cisco Collaboration Portfolio Telepresence Conferencing Customer Care Messaging IP Communications Enterprise Social Software Mobile Applications

  12. Why Cisco? Wide Variety of Collaboration Needs Cloud On-Premises Mobile, Office, Home, Inter-Company Video, Voice, Web, Social, Business Apps Smartphones, Tablets, Laptops, Thin Clients Wide Variety of Collaboration Technologies

  13. Why Cisco? INTEGRATED COLLABORATION EXPERIENCE Wide Variety of Collaboration Needs ANY DEVICE ANY CONTENT ANYWHERE Richest Experience in Any Location INTEGRATED COLLABORATION ARCHITECTURE Secure Intra- and Inter-Company Communications Flexible Access from all Clients Video Handled as Easily as Voice Wide Variety of Collaboration Technologies

  14. Customer Care Telepresence Conferencing Messaging Enterprise Social Software IP Communications Taking the Next StepMultiple Points to Get Started Start at Any Point, Go at Any Pace, Based on Business Priorities Increase value and reduce operating expenses for Cisco TelePresence by leveraging call control. Improve customer, partner and internal productivity through one button integration of WebEx and TelePresence. Use on premise call control with SaaS conferencing to lower costs, while delivering higher audio quality Strengthen customer relationships by integrating Customer Care with video communities to provide pre-recorded video expertise. Virtualize Customer Support Improve Interactions with Suppliers Increase Sales Productivity Replace an Aging TDM PBX Reduce Travel Expenses Shift to Cloud Efficiencies CISCO COLLABORATION APPLICATIONS

  15. Interoperable, Open Architecture • A fundamental principle of Cisco collaboration architecture that • Uses standards where available: • XMPP and for messaging and presence • CMIS for access to existing content sources • OpenSocial for sharing gadgets and social data • H.264 Basic Profile Support for Video • Provides gateways where necessary: • Video transcoding capabilities provided by a medianet • XMPP <-> SIP/SIMPLE • And delivers programmatic access to underlying services: • Client Services Framework • Well-defined XML APIs • Medianet Services Interface

  16. Interoperable, Open ArchitectureDriving Open Standards • ViPR: Verification Involving PSTNReachability • Five IETF Submissions in November 2009: • Primary RFC: draft-rosenberg-dispatch-vipr-overview 282 • A Titanium Sponsor of the XMPP Standards Foundation (XSF) • Seven RFCs - http://xmpp.org/rfcs/ • Nine Drafts - http://xmpp.org/internet-drafts/ • 282 Extensions - http://xmpp.org/extensions/ • Extensibility driving innovation • International Multimedia Telecommunications Consortium • Telepresence Interoperability Protocol (TIP) • http://tiprotocol.sourceforge.net/ Encouraging Industry-Wide Interoperability from the Start

  17. Interoperable, Open ArchitectureAny to Any Media Transformation MXE 5600 TelePresenceServer 8710 Any to Any Video Collaboration Media transcoding, scaling and transratingfor seamless communications and bandwidth optimization

  18. Interoperable, Open ArchitectureProgrammatic Access to Underlying Services for Developers

  19. Secure Intercompany • Reality of enterprise de-perimeterization requires measures up and down the stack • No better point from which to enforce securitypolicy than within the network • Session encryption • Knows who you are • Knows where you are • Can ubiquitously grant/deny access to resources • Allows for increased visibility and monitoring of events from multiple points of presence • Allows you to collaborate with confidence • Different solutions available built upon core foundation

  20. Secure IntercompanyBridging Islands of UC Productivity with Intercompany Media Engine Customer B HQ Customer A HQ PSTN PSTN Gateway PSTN Gateway Unified CM Unified CM INTERNET Performs certificate based authentication with remote enterprises TLS based signaling between enterprises with SRTP media Full set of Unified CM SIP Inter-cluster trunk capabilities supported in Intercompany Media Engine trunk

  21. Secure IntercompanyVCS Expressway Deployment Remote Worker in Home or Branch Office Enterprise Registers to Expressway cluster H.323 SIP INTERNET VCS Expressway Cluster for B2B and remote offices B2B: DNS-based routing of calls Other Enterprise or Branch Office VCS Expressway MCU VCS Control Cluster TMS Up to 720 ports Full transcoding H.261,263,264 AAC-LD, AAC-LC G.711/723/728/729 G.722/722.1 SIP and H.323 call control SIP-to-H.323 gateway IPv4-to-IPv6 gateway BW management Provisioning Management Scheduling Exchange, Domino Active Directory VCS Control

  22. Secure IntercompanyIntercompany Cisco TelePresence Intercompany Cisco TelePresenceExchange services POP Customer AHQ Customer BHQ MPLS VPN MPLS VPN CUBE CUBE CUBE CUBE Customer ABranch Customer BBranch Public Cisco TelePresence Intercompany Services Available for Private and Public Meeting Rooms Include Secure End to End Meeting Sessions Scalability for Point to Point and Multipoint Meetings Scheduling and Directory Services

  23. Secure IntercompanyCisco Cloud-Based Collaboration Solutions Conferencing IM and Presence Email Cisco WebEx Collaboration Cloud Integrations with Enterprise Network and Applications

  24. Pervasive VideoReal Time Quality of Experience Begins with a Solid Foundation • Disciplined network architecture end-to-end • Sufficient bandwidth availability • QoS technologies and techniques • Multicast enablement and multipoint control Medianet Simplifies Delivery • Auto-discovery and auto-configuration • Intelligent codec selection • Transcoding and transrating of media in flight • Resource control and monitoring • Transcription and translation of media in flight Must be preserved in a virtualized environment • Making the service delivery model opaque • Accounting for delivery of real-time media to the virtual desktop

  25. Pervasive VideoMedianet Optimizes the Network for Rich Media Autoconfiguration Identity Location Services Energywise Services Metadata Codecs Metadata Codecs Video Monitoring MedianetService Interface • MedianetService Interface Resource Control / Admission Control PfR - RSVP Integration System Management

  26. Pervasive VideoVXI End to End System Architecture Virtualized Data Center Virtualized Collaboration Workplace CUPC MS Office Video Virtualization Aware Network VirtualizationEndpoints Microsoft OS Data Center Network Branch Desktop Virtualization Software VDS ACNS/ WAAS Hypervisor Cius Business Tablets Cisco WAN Nexus Broker Virtual QUAD VirtualCUCM ISR Compute UCS FC FC WAAS ACE Wyse, Devon IT, iGEL End-to-End Security, Management and Automation

  27. Enterprise Social SoftwareEnabling Dynamic Communities • Unique experiences are made possible using our distinctive architectural building blocks: • Interoperability via open protocols and APIs • Real-time Communications • Policy-based Security • Network-enriched Context • Combined in different ways, they accommodate various working styles—as we’ve done in our own products: • Cisco Quad for those who prefer a social experience • Enterprise Instant Messaging for users who live in IM • Cisco Mail for those who prefer to work from the inbox • Integrated collaboration architecture allows community members from each to reach out to others, escalating to voice and video when appropriate - although initial interaction might have begun on the desktop

  28. Enterprise Social SoftwareCisco Quad PersonalDashboard Directory Profile Social Tagging Blogs, Wikis, Forums Click to: Call, IM, Meet Community Team Space People, Communities, Information, Search Video Content Management UC-Eenabled Browser Policy andSecurity Micro-Blogging

  29. Jabberwerx CSF Media Web 2.0 Interfaces View Controller Portlet Model WebApp Container Enterprise Social Software Quad Open Standards Based Integration BOSH • OpenSocial • Social graph • CMIS • Social tagging and bookmarking • RDF/SPARQL • Any portlet functionality Browser CiscoUnifiedPresence SIP/RTP HTTP/ COMET Cisco Unified CM Business Applications: CRM, ERP, Workflow, etc. SOAP People Wiki Blog Video Audio CiscoUnityConnection REST REST Forum Document Community Org IMAP or SOAP Activity CiscoShow and Share REST Subscription Email/Calendar Text Index Tag Topic JDBC JCR CMIS Bookmark Comment Tag Cloud REST CiscoPulse EPM Social Graph External CMS Metrics SOAP

  30. Enterprise Social Software Social Objects Create Ties that Bind + + + + + Object Data Interaction Augmentation Sharing Analytics Community Network Group Publics Location ActivityStreams Events Bookmarks DigitalWork DigitalLife ProjectActivity Video ProcessException Music Social Object Hash-tags Games Content Photos

  31. Enterprise Social SoftwareCisco Show and Share: Search, Comment, and Transcribe Video • Easy search based on user tags and indexing • General and timeline commenting • Custom views based on user profiles • Transcript display and search -Integrates with Cisco Media Experience Engine for automatic speech-to-text -Searchable video transcripts • Subscribe to specific topics of interest via RSS • Open platform for simple integration with applications or mash-ups

  32. Flexible Deployment Models • Not on premise or cloud or hybrid—but on-premise and cloud and hybrid • Meet the needs of each individual customer • Get the benefits of both worlds where appropriate • Tie to data center offerings and borderless network best practices • Deliver consistent end-user experience across all modes ON PREMISE ON DEMAND HYBRID

  33. Flexible Deployment ModelsCollaboration Delivery Options offering Customer Choice Private Cloud Hosted Private Cloud Virtual Private Cloud SaaSCloud Enterprise>10,000 employees On Premise Enterprise>10,000 employees Dedicated, Managed Enterprise>1,000 employees Shared hardware, dedicated VMs Enterprise>10 employees Multi-tenant software

  34. Flexible Deployment ModelsBringing together Borderless Networks, Data Center, and Collaboration BORDERLESS NETWORKS HostedCollaboration CollaborationApps on Prem Iaas Collaboration as a Service Enterprise Private Cloud Service Provider Cloud Enterprise Apps Managed/Cloud Services Infrastructure Automation Unified Service Delivery Data Center/Virtualization IPNGN Data Center/Virtualization • Data Center/Virtualization SaaSProvider Cloud Salesforce.com “Others”

  35. Integrated Experience • Anywhere on any device with any content • But continual connectedness with increasing amounts of information leads to overload • How to focus on the important stuff? • How to keep the flow of work going? • How to get hold of people and information as needed (“on-demand”)? • How allow content to find you? • If content is king, then context is the power behind the throne Context: information about an end user's environment, community, process and/or identity that is used to enrich a core function

  36. Integrated ExperienceSession Management & Context Cisco IME Mobile SIP Trunk Unified CM SME Enterprise Apps Social Networking Web 2.0 ECP CUBE Vendor 1 Vendor 2 Vendor 3 Preserve collaborative sessions Manage transfers outside the applications Utilizes network intelligence 3rd Party PBX 3rd Party PBX 3rd Party PBX

  37. Integrated ExperiencePresence & Context Jabber Technology Based upon XMPP Standards Federation Partnerships CAXL Messaging APIs Presence Integration WebEx Connect Cisco UC 3rd Party Apps Reusable service for many application environments Only dual protocol standards based solution w/SIP-SIMPLE Enables federation and interoperability across organizations Extensibility allows for composite presence information

  38. Integrated ExperienceMetadata Tagging with Cisco Pulse for Context For Employees For Managers For Developers Pulse Collect Pulse Connect Third-PartyCollaboration Apps CollaborationAnalytics People and Media Search Pulse Collect Pulse Collect Profile Data Open Social Web Services API Provides tagging of video,voice and data following enterprise ontologies Network is positioned to capture information of interest as it traverses between systems A complementary approach Presence Server Policy Engines Future Recorded Audio/Video SaaS Apps eMail Web Blogs Wikis Documents Conference Calls

  39. The Future of the Workspace

  40. Where We’re HeadedCollaboration Without Boundaries PLACE TIME LANGUAGE CONTENT FORMATS INDIVIDUAL TOOLS MEDIA TYPES SEMANTICS PEOPLE COMPANIES EXPERTISE TOOLS INTEGRATED EXPERIENCE

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