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User Experience (UX) in Social Media (SM)

Explore strategies and methods for improving user experience in social media for government agencies. Learn about UX principles, research methods, and tools such as personas and comparative assessments to create user-friendly social media products.

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User Experience (UX) in Social Media (SM)

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  1. User Experience (UX) in Social Media (SM) Bethany McDaniel GeorgiaGov Interactive @GeorgiaGovTeam @BethanyMcD1 #GSMCON2016

  2. What is UX? http://www.themarysue.com/bill-nye-netflix/ @BethanyMcD1 #GSMCON2016

  3. What is UX? • The Elements of User Experience by Jesse James Garrett • “The concept of user-centered design is very simple: Take the user into account every step of the way as you develop your product. The implications of this simple concept, however, are surprisingly complex.” • Usability.gov • “UX best practices promote improving the quality of the user’s interaction with and perceptions of your product and any related services.” • Cartoon Network • “Applying the voice of the user, focusing on behavior, know their feelings (empathy).” • User Experience Team of One by Leah Buley • “Reduce the friction between the task someone wants to accomplish and the tool that they are using to complete that task.” @BethanyMcD1 #GSMCON2016

  4. User Experience: Microsoft vs. Apple http://thomas.do/post/62124871650/ios-vs-android-is-not-like-mac-vs-pc @BethanyMcD1 #GSMCON2016

  5. What is UX in SM? • “Reduce the friction between the task someone wants to accomplish and the tool that they are using to complete that task.” • Task: Getting government information, transparency, getting a license, paying child support, understanding government services • Tool: Social Media @BethanyMcD1 #GSMCON2016

  6. UX: Vocabulary • Product: Tool, service, or technology you provide @BethanyMcD1 #GSMCON2016 https://www.prodpad.com/2015/03/think-big-the-product-vision-exercise-for-product-managers/

  7. UX/SM: Vocabulary • Product: Social Media @BethanyMcD1 #GSMCON2016

  8. UX: Vocabulary • Product • User: Your customer, client, constituent http://www.wilsonauto.com/wilson-auto-blog/10-classic-cars-average-joe-can-afford/ @BethanyMcD1 #GSMCON2016

  9. UX/SM: Vocabulary • Product • User: Followers @BethanyMcD1 #GSMCON2016

  10. UX: Vocabulary • Product • User • Usability: the way users interact with your product • User Friendly • Don’t Make Me Think @BethanyMcD1 #GSMCON2016

  11. UX/SM: Vocabulary Passive Voice • Product • User • Usability • User Friendly • Don’t Make Me Think • https://pages.18f.gov/content-guide/ Acronyms Government Jargon/Words @BethanyMcD1 #GSMCON2016

  12. UX: Vocabulary • Product • User • Usability • Qualitative Research • Quantitative Research @BethanyMcD1 #GSMCON2016 http://beerbeer.org/?p=14000

  13. UX/SM: Vocabulary • Product • User • Usability • Qualitative Research @BethanyMcD1 #GSMCON2016

  14. UX/SM: Vocabulary • Product • User • Usability • Qualitative Research • Quantitative Research • Polls (Twitter) • Analytics @BethanyMcD1 #GSMCON2016

  15. UX Research Methods: Guerilla User Research https://www.interaction-design.org/literature/article/the-pros-and-cons-of-guerrilla-research-for-your-ux-project @BethanyMcD1 #GSMCON2016

  16. UX/SM Research Method: Guerilla User Research • Direct messages • Conversation @BethanyMcD1 #GSMCON2016

  17. UX Research Methods: Comparative Assessment @BethanyMcD1 #GSMCON2016

  18. UX Research Methods: Comparative Assessment @BethanyMcD1 #GSMCON2016

  19. UX/SM Research Methods: Comparative Assessment @BethanyMcD1 #GSMCON2016

  20. UX Research Methods: Personas https://custdevday.wordpress.com/pages/content/lean-ux/ @BethanyMcD1 #GSMCON2016

  21. UX/SM Research Methods: Proto-Persona • Compile the information • Demographics: Name, location, age, job, education, salary, language, marital status, lifestyle • Interests • Motivations • Frustrations • Quotes @BethanyMcD1 #GSMCON2016

  22. UX/SM Research Methods: Proto-Persona @BethanyMcD1 #GSMCON2016

  23. UX/SM Research Methods: Proto-Persona @BethanyMcD1 #GSMCON2016

  24. UX/SM Research Methods: Proto-Persona @BethanyMcD1 #GSMCON2016

  25. UX/SM Research Methods: Proto-Persona • Compile the information • Demographics: Name, location, age, job, education, salary, language, marital status, lifestyle • Interests • Motivations • Frustrations • Quotes @BethanyMcD1 #GSMCON2016

  26. UX/SM Research Methods: Proto-Persona @BethanyMcD1 #GSMCON2016

  27. UX/SM Research Methods: Proto-Persona • Compile the information • Visualize it • Draw it out @BethanyMcD1 #GSMCON2016

  28. UX/SM Research Methods: Proto-Persona • Compile the information • Visualize it • Draw it out • Professional @BethanyMcD1 #GSMCON2016

  29. UX/SM Research Methods: Proto-Persona • Compile the information • Visualize it • Hang it up! @BethanyMcD1 #GSMCON2016

  30. DON’T MAKE ME THINK • Product --------------------Usability-------------------------User • Social Media-------------Usability-------------------------Followers • Obtaining/Maintaining Good Usability • Guerrilla User Research • Comparative Research • Personas @BethanyMcD1 #GSMCON2016

  31. THANK YOU! @BethanyMcD1 #GSMCON2016

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