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Learn about the current activities and developments in IPTV standardization and services in Japan, including the high penetration rate of fiber-to-the-home, the launch of commercial IP re-transmission of terrestrial digital broadcasting, and the collaboration between various industry stakeholders. Explore the strategic direction, challenges, and goals for future IPTV services in Japan.
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IPTV Standardization and Servicesin Japan TTC,Japan Submission Date:July 4, 2008
Highlight of Current Activities (1) • Japanese business background for IPTV Services • High penetration rateof Fiber-to-the-home: over 10 million subs. (20% household) • All digital broadcasting media: go to digital including Cable retransmission • In May 2008, IP re-transmission of Terrestrial Digital Broadcasting started as commercial service . • MIC Japan (Ministry of Internal Affairs and Communications) • Launch, March 2008: IPTV special committee • Equivalent to ITU-T Study Group deliberation council framework • Responsible forIPTV-related standardization in both ITU-T IPTV-GSI and specific SGs • TTC IPTV Working Group activities • Member: • Telecom, Broadcaster, Cable, Manufacture (network equipments and TV devices) • Mainly ITU-T IPTV-GSI upstream • Involving 6 Rapporteurs (SG16, SG9, SG13) • 4 Sub Working Groups • Network Architecture • QoE (and QoS) • Contents protection • End system (IPTV terminal and its home network) • Collaboration • ARIB and JCTEA (Cable standardization)
Highlight of Current Activities (2) IPTV deliberation council framework ITU MIC Standardization phase Jan. 2008 ~ IPTV GSI Contribution Discussion phase ~ Dec. 2007 FG-IPTV March 2008 ~ IPTV special Committee For SG 9 Committee For SG 11,13 Committee For SG 16 Committee Contribution TTC IPTV Working Group Relationship • Network ArchitectureSWG • QoE SWG • Contents protection SWG • End system SWG IPTV joint Working Group ~ Dec. 2007
Highlight of Current Activities (3) • Start of full-fledged IPTV business • NGN: trial to commercial • full digital, • HDTV, • VoD • including digital retransmission of Terrestrial Digital Broadcasting • Near future IPTV services • Download services • Collaboration with TV Manufacturer • Mobile multimedia broadcasting • Collaboration with ARIB
Strategic Direction and Next Challenges • Early Standardization • Keep progression of IPTV business • Making fundamental business model • Smooth IPTV Contents procurement • Detailed Standardization • More interoperability • Roaming service between IPTV service operators • Linkage service between Mobile services, Broadcasting services • Reduce system procurement cost and operation cost • Reduce retail price Terminal device and keepManufacture revenue
IPTV Services in Japan (current) IPTV Service Provider (ISP) IPTV Service (Platformer) Broadcaster on telecommunications services (Law Concerning Broadcast on Telecommunications Services) BB Cable Corporation Network Provider(Telecommunications Business Law)
IPTV forum (Japan) • IPTV Forum was formed in October 2006 • Member: Broadcaster (8), Teleco (5) TV equipment manufacture (9), Cable (2) and others (2) • Specification documents (will be open) Spec. Content delivery service VOD Download IP broadcasting IP Re-transmission Spec. Scope of Service measures Broadcast link Services Internet scope CDNscope
IPTV forum (Japan) • A goal of IPTV Seamless • Broadcast and IPTV • Subscriber can easily select IPTV operators only by using remote controller. STB less model (TV integrated model) Broadband button Direct change form Terrestrial to IPTV Only push Broadband button Easy & Simple