Twitter for Business
Download the PDF: https://www.demandmetric.com/content/understanding-twitter-business
If you haven’t heard about Twitter by now, you’re probably living under a rock. But just because you
know about Twitter doesn’t necessarily mean you know how to use it, or even have an account.
Started as a personal micro-blogging site, the social network has become a powerful business
tool for brand promotion and customer interaction.
Twitter provides an opportunity to connect with people on the go and link your content and
brand to what is happening right now. In real time, your business can put out a message, follow
what people are saying about you, get a topic trending and even create a new trend altogether.
Twitter is a free service that provides honest market feedback from your customers and delivers
it right to your computer or mobile device, and this is what makes Twitter so valuable. Because
42% of Twitter users follow brands or companies, it's important that your business is visible online
and posting content regularly – a process known as “tweeting.” Tweeting a few times each day
reminds your followers that you still exist.
This How-To Guide outlines the key features of Twitter, explains its effectiveness as a marketing
tool and provides an action plan on how to create a unique and effective Twitter presence to help
grow and strengthen your corporate brand.
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