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How to make a KILLER Facebook campaign Your 3 Step guide! By Taavi Tammpere www.fbcampaignsgoneviral.com
Back to basics: What is Your goal with Your campaign? 1.Step
What is Your goal with the Facebook campaign? Is it to just get fans or is it to make sales? You can set up a very good campaign and get lot of fans, but if You don’t turn them in buyers then they are no use to You. Why am I telling You this? Because a lot of business owners want to make a campaign in Facebook and get lot of fans but they don’t have long-term strategy dealing with people who are fans in their Facebook page. Your strategy should be same as in box below. Get fansGet those fans buying Your stuff Simple as that. In Facebook You can turn fans in to long-term customers. Imagine if 1 client does not buy from You just once, but 3 times. You can make 3 times more money. How can You do it? You have to create good content in Your Facebook wall. But don’t make just sales offers, use 80/20 rule. 20% of the content should only be for Your product/service promotions. People don’t go to Facebook just to read sales offers. They go there to get new information about their friends and areas that are interesting to them. So create quality content. Need help with that? Amy Porterfield ( co-author of the book Facebook Marketing All-in-One For Dummies) and her friends have but togethere a course where You can learn all about Facebook content strategy’s. Visit the link here: www.fbinfluence.com
Set up Your sales funnel: Create a Facebook landing page or app! 2. STEP
The clever way to get new fans is to make landing page app for Facebook. Example if a person clicks on Your add on Facebook, he/she will end up in landing page instead of Your Facebook wall. Landing page can have much more effect over people. In landing page You should inspire people to like Your page. You can make a giveaway or contest or just some fun stuff. My blog is full of examples how good results this kind of strategy can bring. You can also get from my blog some inspiration which kind of landing page You want. But how to You make one? Well if You are not a tech guy and don’t want to spend lot of money on this then here I have few good options to offer You. www.doubleyourlikes.com – If You are not a tech guy then this solutions is easy to use and best for You. You can get this software even for free. www.shortstack.com – This software is more advanced and You have to pay couple of bucks for it, but it has more options and is also good to use. Check these options out and i’m sure that You are going to be satisfied. Still good Facebook landing page with good campaign idea can make much more money then You have to invest. Which leads us to next and final step.
Make it happen: Target Your audience and execute! 3. step
This step is the most important. If You don’t take any action You don’t get any results. But how to promote Your fan page? One way is to buy advertisement on Facebook and run a ad there. This is a pretty good way to get new customers. You can get most of Your campaign, when You target the right audience. In Facebook You can target Your ad pretty good. You can filter out Your main target group. Example one way do make this is to run the ads only for those people who are fans also in Your competitors fan pages. These people are the most likely to join also Your fan page. And if You make a good job creating content in Your Facebook wall You can get these people buy from You. You can beat Your competition in that way. Second way is to target the fans that You already have. You can set up Your campaign with a good idea that makes people want to share it. Possibilities how to do that are many. Main thing is that it will go viral. If You need help with running the ads I recommend Amy Porterfield second course about how You can run Your ads the best way possible. Visit the site here: http://www.amyporterfield.com/ads Hope this quick guide has been helpful to You.
