The Role of Chamber of Commerce and Industry in CSR Promotion

1. The Role of Chamber of Commerce and Industry in CSR Promotion Sanja Bunic Prague, 6 November 2013

2. William Clay Ford, Jr., Chairman of the Board and CEO “There is a difference between a good company and a great company. A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place’’

3. CSR definition To meet the needs of all direct and indirect stakeholders / participants - employees, customers, suppliers, competitors, influential groups, local communities, without compromising the needs of future stakeholders CSR involves placing all aspects of the company's activities (economic, environmental, social) in order to have public good

4. What are the benefits for companies better reputation improvement of relationship with stakeholders competitive advantages reduction of financial risks high motivation of employees good corporate culture sustainability

5. NATIONAL CSR AWARD Four cycles of awarding (2007, 2008, 2010, 2012) 272 organizations 272 CSR projects 90 organizations were visited by CCIS Team Exchange of good practise and networking

6. Methodology of National CSR Award Environment Market People Capital /Assets Society /Community

7. National CSR Award in 2012 Large Enterprises: Hemofarm , Vrsac –(project for social community – women entrepreneurship and support of children without parental care) Telekom Srbija ,Belgrade (project of investing in local community –”Do something”) Henkel Serbia , Krusevac (volunteering of employees-”Henkel Smile”) Medium and Small Enterprises: S.C.S. Plus, Knjazevac – (investingin human resources, support of young designers) SB Merkur, Vrnjacka Banja - (health education for people of all age on diabetes) BIS Recycling Center, Pancevo- (environment project - education for local communities on proper disposal of electric and electronic waste)

8. Why they were selected It could be implemented: at any company (large-scale or SME) in any country (worldwide)! Engagement and networking of almost all stakeholders: Government Business NGO Local Community Media

9. United Nations Global Compact The UN Global Compact is a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, environment and anti-corruption. Voluntary initiative, no membership fees Established in 2000. by UN Generally Secretary Kofi Annan More than 10.00 participants-largest CSR initiative in the world 101 LNs all over the world (38 in Europe) Recognized by European Commission in Development CSR Strategy 2011-2014

10. Global Compact Network Serbia GCLN in Serbia was established on 6th December 2007 Semi-formal organizational structure: Steering Committee (Trag Fondation , Erste bank, Chamber of Commerce and Industry of Serbia, Telenor Serbia, Ernst and Young) Seven Working Groups (Environment, Social Inclusion, CSR in Banking and Finance, Anti-Corruption, Education and Development of CSR, Media, Labor Rights) Secretariat - Chamber of Commerce and Industry of Serbia Number of participants: 93 47 companies (Large and SMEs) 8 Business Associations 26 NGOs 5 Academic Institutions 4 Trade Unions and 3 Cities

11. Benefits for participants Engaging in collective action and policy dialogue Initiating partnerships with other stakeholders Discussing global challenges and competitive advantages related to the local context Organizing and participating in thematic seminars and workshops based on implementing UNGC 10 principles Sharing best practices Improving reputation and enterprise promotion

12. Achievements and activities of Serbian GC Local Network Third European Local Networks Meeting, Belgrade 18-19 October 2012 Promotion with UN Women in Serbia Womens Empowerment Principles, 8th March 2012 Promotion with UNICEF and Save the Children of Childrens Rights and Business Principles, 7th June 2012 Additional education in finance sector (Managing of personal finance workshops and Banking officer) Declaration against corruption (Best practise example in the 2011. in the GC Local Network Report; Recommendations – in the Serbian National Anticorruption Strategy , August2013)

13. Highlighted CSR activities of CCIS Marking of White Cane Day – Internationl day of blind and visually impared people (15 October 2013) Exibition sales of workshop Dilligent Hands to help PwD, February and October 2013 Free biannual health examination for employees Environment protection (waste separation, central printers...) Transparency of business and reporting (The Best Information Booklet in 2012) Investing in energy efficiency (usage of own funds to improve EE ) Employment of PwD

14. CCIS is eligible to create good business behavior for its members Code of Business Ethics (Official Journal -January 2006) Code of Corporate Governance (Official Journal - December 2012) Two representatives of CCIS were part of ISS Commission for translation ISO 26000

15. What are the next steps Strategic approach to the CSR Importance of CSR reporting Bringing CSR into formal education Strengthening the role of Media Development of new profession

16. Thank you for your attention www.pks.rs www.ungc.rs www.unglobalcompact.org sanja.bunic@pks.rs